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Many people are trying to wrap their brains around the applications and implications of social and digital technologies, particularly from professional and organizational perspectives. I’m often asked what I think are the primary building blocks for Digital Era success.
Going into social media completely blind can be one of the worst things to do because not only will your overall social media campaigns fail, but you might end up hurting the image of your business. To help, here are some tips and tricks to keep in mind.
Tactics are the executional steps that help achieve the overarching goals of the strategy. So, before you make the jump to execution, think of these five questions while you are developing your social media strategic plan.
"I’ve watched in horror and disgust at how quickly the social media consulting industry has become a water-downed mess. Apparently all it takes to consult on social is a twitter account, the ability to create a landing page on Facebook and the Mashable iPhone app"
From an investment perspective it has always bothered my that some startups launch with the goal of first obtaining scale, and only later introducing advertising or other form(s) of monetization. However, this strategy has also bothered me from my perspective as user. It wasn't until now that I...