There are multiple factors to consider when creating and encouraging employee advocacy. One of the most important factors is employee engagement. When your employees are engaged, they're more likely to feel positively about the company they work for. That positive sentiment leads to pride, which in turn makes them want to do their best work, and even further, share that work with their networks.
Consumers today like to do their own research, evaluate their options and find their ‘best deal’. This however, does not mean you should wait their twiddling your thumbs until they discover you themselves. Prime their minds with your name so it’s always right there at TOPA (top of mind awareness). Use social media to gain this brand awareness without seeming to in your face advertising-like.
There are many different ways that you can reach your target audience online. You may choose to interact on several social media channels. Only you can decide which ones work the most effectively for you. You can also choose to use YouTube to post compelling videos. Videos will satisfy those target audience members who are visual.
I spend a good amount of time calling on the customers and prospects of my clients. Recently, I was doing some win reviews. We were very interested in learning more about why these customers bought from my client. The key competitor was much larger and the dominant force in the industry. Winning against them was a real coup, we wanted to learn more about how we could repeat that.
Let’s face it. The world of business is a big and sometimes scary place. Given all the risks, for some business owners staying in the comfort zone feels like a very smart choice. It’s not. The business climate is constantly changing, so staying put is really falling behind. If you want your business to keep growing, you must consistently seek new opportunities. How do you find them?
Social Media blogging has become very accessible for businesses. With the advent of easy to implement content management site systems such as WordPress, the business blog is now a staple on many business’s websites – ours included! The business blog has provided one way to make that first impression count on many levels.
Let’s say you are the CEO of a company that has seen its sales pipeline flattening out for a couple of years. The effectiveness of cold calling is plummeting. And you have a sense that the traditional marketing that generated leads in the past isn’t working anymore.
If you want your website to rank well in Google, it’s important to understand the basic realities of search engine optimization. Although SEO is a very broad subject, its most important components can be distilled into seven key facts.
In today’s world, in order to grow as a business, including a digital marketing strategy in your marketing plan is vital in order to create brand recognition and visibility, new client connections and ultimately grow your business to the next level.