Organizations have seen great success when a large part of their employee base also acts as social media contributors. Join us for a webinar on March 31th at 12pm ET.  Click here to register.

business strategy

March 22, 2015
What is inbound marketing? As its name suggests, drawing customers into a business with helpful, entertaining, educational and – above all – high quality content that appears on the business website.
content and inbound marketing
March 14, 2015
Could it be that corporate social media has seen its day in the sun? Only a few short years ago social media growth was exponential. Now it’s slowing down – almost to a crawl. Yet the explosion of the social media channel caused major corporations and small businesses alike to throw budget and people power at it.
corporate social media goodbye
March 14, 2015
Part of building your online presence, whether you’re an author, business owner, consultant, speaker or even an astronaut , is to keep it flowing with interesting content. It’s all well and good to set up your profiles on each of the hot social networks out there, but then what do you do with them?
social media tools
March 09, 2015
Do you want to manage social media more efficiently? Do you have the right tools? To streamline your approach, and make it more effective, you’ll need resources that work well with your business.
10 social media tools
March 08, 2015
It is a burgeoning reality that businesses need to work faster, better and with greater agility. Big businesses are, for the most part, undergoing a necessary transformation. As part of the “agile” spirit, big companies are needing not only to work in a more entrepreneurial fashion; more often than not, they must work with smaller companies and/or younger entrepreneurs in order to inject the new ideas and talent into their own eco-system.
vendor mindset and business
February 22, 2015
There are multiple factors to consider when creating and encouraging employee advocacy. One of the most important factors is employee engagement. When your employees are engaged, they're more likely to feel positively about the company they work for. That positive sentiment leads to pride, which in turn makes them want to do their best work, and even further, share that work with their networks.
employee advocates
February 21, 2015
Consumers today like to do their own research, evaluate their options and find their ‘best deal’. This however, does not mean you should wait their twiddling your thumbs until they discover you themselves. Prime their minds with your name so it’s always right there at TOPA (top of mind awareness). Use social media to gain this brand awareness without seeming to in your face advertising-like.
captivating consumer tips
January 26, 2015
There are many different ways that you can reach your target audience online. You may choose to interact on several social media channels. Only you can decide which ones work the most effectively for you. You can also choose to use YouTube to post compelling videos. Videos will satisfy those target audience members who are visual.
January 25, 2015
I spend a good amount of time calling on the customers and prospects of my clients. Recently, I was doing some win reviews. We were very interested in learning more about why these customers bought from my client. The key competitor was much larger and the dominant force in the industry. Winning against them was a real coup, we wanted to learn more about how we could repeat that.
January 25, 2015
Let’s face it. The world of business is a big and sometimes scary place. Given all the risks, for some business owners staying in the comfort zone feels like a very smart choice. It’s not. The business climate is constantly changing, so staying put is really falling behind. If you want your business to keep growing, you must consistently seek new opportunities. How do you find them?

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