Whether it was the original intent or not, Twitter’s brief debut of a ‘Buy now’ button has created quite a buzz among the social media press. Was it a leak? Was it a test? Has Twitter finally figured out social media monetization?
Adding social media buttons to your site is part of my own social media checklist and is a great way to encourage visitors to share your articles and become followers or fans. But how exactly do you add buttons to your site, which buttons should you add, and are there any pitfalls you should watch out for? We answer all those questions.
It’s hard to imagine sending anyone an email, writing up a blog post, or compiling an e-newsletter for a company that doesn’t contain small buttons linking back to the sender’s social media accounts.But just how effectively are they working and how can you make the sharing buttons stick out in the email so that people will actively want to click them to find out more?