Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
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When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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One might think that confidence is broadly speaking a positive thing in the workplace, as it provides one with the necessary belief to do unusual or innovative things without doubting your abilities or the potential outcome. Take it too far, however, and it’s easy to see the pitfalls.
For the past 20+ years, there may have been no two positions in an organization more disconnected than marketing and technology. Today that is all different. Now the two are working together every day as the tools and applications that drive marketing are being found in the cloud, on mobile devices and in pockets of an organization where the IT department has little to no awareness of their use.
Without a doubt, there is a need to redefine the role of the marketer for the digital age. But that's not sufficient. Digital is not limited to marketing; change has to originate from the C-Suite to actively lead the transformation to the social business.
Technology buyers know what they need, and they often have a roadmap the stretches one to three years in the future. As a result, they’re looking for solutions to a well-defined set of problems. Here are some insights from an executive roundtable hosted by the Georgia CxO Forum, the Social Executive Council and TAG Social.
I’ve been totally immersed in Susan Emerick’s and Chris Boudreaux’s excellent The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners, and Mobilize Customers to Beat the Competition in Digital and Social Media.
Big company executives are virtually invisible on social networks. Whether it’s CEOs, CMOs, or CIOs only a small number of them are finding time to engage with their peers and their customers on Twitter, Facebook, Google+ and other social networks. Most prefer to leave that to their marketing and PR teams.
In July, we decided to test content and see if I could scale back the time I spend writing here, focusing on larger topics and more in-depth articles. Of course, the latter hasn’t happened yet as I just submitted the final chapter of Spin Sucks on Friday, but we’re on month five of my writing only three blog posts a week.
What most senior level leaders haven’t picked up on yet is that the people, teams, divisions, media, machines, assets are all just nodes in a network. A network that communicates in real time – where value is distributed quickly than ever before, and where network effects create swarms of attention, focus (and profits) around critical issues.
For social media to work well for an organisation, it is essential that managers and senior staff understand, at least on a basic level, what it is and how it works, and most importantly that they support their team. Often this “team” is one person managing the expansive digital landscape alone.
Many current discussions of corporate social media use have been focusing on one individual: the CEO. Brands are starting to realize how important it is to have the face of your company represented on social media, and engaging with consumers. However, the majority of CEOs still are not on social media – a surprising 70%, in fact.