Recent Posts

Why Marketing Evolution Is Failing in the C-Suite

danielnewmanUV
When that next board meeting happens and the powers that be say no to marketing evolution, and yes to more media buys and vanity metrics, stand up (if you aren’t afraid) and share with them the risk of doing the same, and why the things that have worked in the past will no longer work today.
Why Marketing Evolution Is Failing in the C-Suite

The Perils of an Overconfident Leader

Adi Gaskell
One might think that confidence is broadly speaking a positive thing in the workplace, as it provides one with the necessary belief to do unusual or innovative things without doubting your abilities or the potential outcome. Take it too far, however, and it’s easy to see the pitfalls.
The Perils of an Overconfident Leader

Marketing and Technology Clashing in the C-Suite

danielnewmanUV
For the past 20+ years, there may have been no two positions in an organization more disconnected than marketing and technology. Today that is all different. Now the two are working together every day as the tools and applications that drive marketing are being found in the cloud, on mobile devices and in pockets of an organization where the IT department has little to no awareness of their use.
Marketing and Technology Clashing in the C-Suite

Who in Your C-Suite Is in Charge of Digital Transformation?

MarketingXLerator
Without a doubt, there is a need to redefine the role of the marketer for the digital age. But that's not sufficient. Digital is not limited to marketing; change has to originate from the C-Suite to actively lead the transformation to the social business.
Who in Your C-Suite Is in Charge of Digital Transformation?

What You Need to Know when Selling to the CTO

Joey Sargent
Technology buyers know what they need, and they often have a roadmap the stretches one to three years in the future. As a result, they’re looking for solutions to a well-defined set of problems. Here are some insights from an executive roundtable hosted by the Georgia CxO Forum, the Social Executive Council and TAG Social.
What You Need to Know when Selling to the CTO

Selling Social to the C-Suite: Trust, But Verify

Robin Carey
I’ve been totally immersed in Susan Emerick’s and Chris Boudreaux’s excellent The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners, and Mobilize Customers to Beat the Competition in Digital and Social Media.
Selling Social to the C-Suite: Trust, But Verify

Want to Prove Your Company Is Human? Get Your CEO to Tweet

Ekaterina
Big company executives are virtually invisible on social networks. Whether it’s CEOs, CMOs, or CIOs only a small number of them are finding time to engage with their peers and their customers on Twitter, Facebook, Google+ and other social networks. Most prefer to leave that to their marketing and PR teams.
Want to Prove Your Company Is Human? Get Your CEO to Tweet

How Content and Social Media Fit into a CEO's Day

ginidietrich
In July, we decided to test content and see if I could scale back the time I spend writing here, focusing on larger topics and more in-depth articles. Of course, the latter hasn’t happened yet as I just submitted the final chapter of Spin Sucks on Friday, but we’re on month five of my writing only three blog posts a week.
How Content and Social Media Fit into a CEO's Day

From Analog to Digital: Becoming the Most Valuable Node

bvellmure
What most senior level leaders haven’t picked up on yet is that the people, teams, divisions, media, machines, assets are all just nodes in a network. A network that communicates in real time – where value is distributed quickly than ever before, and where network effects create swarms of attention, focus (and profits) around critical issues.
From Analog to Digital: Becoming the Most Valuable Node

6 Ways in Which Managers Fail Social Media Officers

AllegraH
For social media to work well for an organisation, it is essential that managers and senior staff understand, at least on a basic level, what it is and how it works, and most importantly that they support their team. Often this “team” is one person managing the expansive digital landscape alone.
6 Ways in Which Managers Fail Social Media Officers