Recent Posts

Facebook’s Call to Action Buttons Are a Win-Win

thuff007
Facebook turned a lot of heads last month with the announcement it was testing a “Buy” button on sponsored ads and Pages updates. Positioned as a way for brands to sell their wares while keeping customers inside Facebook’s social embrace, it’s pretty much a win-win for retailers and Facebook combined.
Facebook’s Call to Action Buttons Are a Win-Win

An Effective Call to Action on Your Website or Blog

jhawlwut
A key factor to consider is how much information you want someone to initially give you. Consider this – do you enjoy giving away all your personal or business information on a whim? When asking for this level of information, your website has to establish some level of trust and or authority. How is this accomplished?
An Effective Call to Action on Your Website or Blog

Locations for Your Calls to Action

DouglasKarr
We’re always testing Calls to Action on our own sites and our clients. We’ve seen amazing results on our slide-down subscription panel on the Marketing Technology Blog. It performs over 400% better than our in-stream subscription call to action at the base of our posts.
Locations for Your Calls to Action

Eight Things to Consider When You Create Calls-to-Action in Your Content

ginidietrich
Track how someone found you: Do they subscribe to your blog, do they follow you on Twitter, did they download a white paper, did they attend a webinar, did they attend a live Q&A you did through Google Hangouts, did you meet at an event? Knowing that will help you determine the types of content they need next to make a decision.
Eight Things to Consider When You Create Calls-to-Action in Your Content

5 Ways to Turn Your Facebook Cover Photo into a Call-to-Action That Converts

Cara Tarbaj
The cover photo of your Facebook Page is a great piece of marketing real estate. But how can you use it to drive user actions and conversions? In light of Facebook’s new policy that allows for cover photos to include calls-to-action (CTAs), here are five ways to start converting visitors.
5 Ways to Turn Your Facebook Cover Photo into a Call-to-Action That Converts

The 10 Keys to Optimizing Facebook Engagement

Morgan J. Arnold
With all the hoopla over what's the best time of day to tweet and post, it turns out -- in this study -- that major brands that use optimized posts outside regular business hours are seeing much greater engagement on Facebook.
The 10 Keys to Optimizing Facebook Engagement

Optimizing Facebook Engagement: What Message Content Works

Morgan J. Arnold
Want to increase the engagement levels of your posting activity on Facebook. This study shows stronger calls to actions play a major part in getting there.
Optimizing Facebook Engagement: What Message Content Works

You Have to Tell Your Customers Where to Go

FeldmanCreative
Why is the call to action so frequently a mangled mess? Tell the person on your website what to do. Be explicit. Tell them which device to use. Tell them why. Tell them when. Tell them how.
You Have to Tell Your Customers Where to Go

How to Convert Your Facebook Fans Into Paying Customers

Kris de Leon