Facebook turned a lot of heads last month with the announcement it was testing a “Buy” button on sponsored ads and Pages updates. Positioned as a way for brands to sell their wares while keeping customers inside Facebook’s social embrace, it’s pretty much a win-win for retailers and Facebook combined.
A key factor to consider is how much information you want someone to initially give you. Consider this – do you enjoy giving away all your personal or business information on a whim? When asking for this level of information, your website has to establish some level of trust and or authority. How is this accomplished?
We’re always testing Calls to Action on our own sites and our clients. We’ve seen amazing results on our slide-down subscription panel on the Marketing Technology Blog. It performs over 400% better than our in-stream subscription call to action at the base of our posts.
Track how someone found you: Do they subscribe to your blog, do they follow you on Twitter, did they download a white paper, did they attend a webinar, did they attend a live Q&A you did through Google Hangouts, did you meet at an event? Knowing that will help you determine the types of content they need next to make a decision.
The cover photo of your Facebook Page is a great piece of marketing real estate. But how can you use it to drive user actions and conversions? In light of Facebook’s new policy that allows for cover photos to include calls-to-action (CTAs), here are five ways to start converting visitors.
With all the hoopla over what's the best time of day to tweet and post, it turns out -- in this study -- that major brands that use optimized posts outside regular business hours are seeing much greater engagement on Facebook.
I’ve seen many businesses who are new to Facebook make the mistake of trying to close the sale way too early or pitching their product or services aggressively to their fans on Facebook. These Pages often look like a screaming billboard full of advertisement, and I tend to just run away at first...