How do you convince web visitors to become a lead and eventually a customer? Too often, marketers focus on their marketing efforts, landing pages, and sign-up forms as the three pillars of conversion optimization. And while these three factors are undoubtedly crucial to your efforts, a fourth matters just as much: the call to action button. Done wrong, few member of your audience will ever even see your sign up form. Done right, it can vault your lead generation efforts and conversion percentage to new heights.
The difference between social media content that succeeds and social media content that simply exists is interactivity. You don’t need to be blatant in your call to response, but to be clever about calling for interaction requires forethought.
Facebook turned a lot of heads last month with the announcement it was testing a “Buy” button on sponsored ads and Pages updates. Positioned as a way for brands to sell their wares while keeping customers inside Facebook’s social embrace, it’s pretty much a win-win for retailers and Facebook combined.
A key factor to consider is how much information you want someone to initially give you. Consider this – do you enjoy giving away all your personal or business information on a whim? When asking for this level of information, your website has to establish some level of trust and or authority. How is this accomplished?
We’re always testing Calls to Action on our own sites and our clients. We’ve seen amazing results on our slide-down subscription panel on the Marketing Technology Blog. It performs over 400% better than our in-stream subscription call to action at the base of our posts.
Track how someone found you: Do they subscribe to your blog, do they follow you on Twitter, did they download a white paper, did they attend a webinar, did they attend a live Q&A you did through Google Hangouts, did you meet at an event? Knowing that will help you determine the types of content they need next to make a decision.
The cover photo of your Facebook Page is a great piece of marketing real estate. But how can you use it to drive user actions and conversions? In light of Facebook’s new policy that allows for cover photos to include calls-to-action (CTAs), here are five ways to start converting visitors.
With all the hoopla over what's the best time of day to tweet and post, it turns out -- in this study -- that major brands that use optimized posts outside regular business hours are seeing much greater engagement on Facebook.