Recent Posts

6 Components Found in a Successful Outreach Marketing Campaign

Kristen Matthews
Bottom line: we learn about marketing from what others test out for us. A good strategy is comprised of what we observe in awful campaigns and in epic campaigns.I am passionate about cooking so I love recipes. I apply them to every area of my life. Recipes for the perfect relationship (albeit still looking for a good recipe), for a balanced life and for a successful marketing career.
6 Components Found in a Successful Outreach Marketing Campaign

Social Advocacy & Politics: Obama's Former Field Team's Training Program Stirs Up Controversy

DrDigipol
This is the story about President Obama special campaign strategy; specifically, it is about the new you-pay internship being offered by former Obama for America 2012’s field team leaders. Under the name 270 Strategies, Jeremy Bird and Mitch Stewart’s one-year old political campaign firm is providing a 5-week internship, where you’ll be placed in a current electoral campaign for $5,000. Sounds like great pay for an intern until you realize the intern has to pay 270 Strategies and the campaign gets the labor for free.
Social Advocacy & Politics: Obama's Former Field Team's Training Program Stirs Up Controversy

6 Tactics For Getting More From Your Press Release Campaigns

expresswriters
Regardless of people saying press releases are going the way of the dinosaur, we all know a great press release is important in bringing more people to your company. Press releases will get the public to go to a book signing, listen to a newly released album, and most importantly, visit your website.
6 Tactics For Getting More From Your Press Release Campaigns

Strategy Must Drive Your Social Media Marketing

CompuKol
When it comes to your business, you must have a strategy for your social media marketing efforts. If you don’t have a strategy in place, you will not to really make good progress. At least not the progress that you will make if you do have the strategy working for you.
Strategy Must Drive Your Social Media Marketing

Colorado Anti-Fracking Campaigns Win on Smart Strategy, Honest Content

Mitchell Beer
Smart social media strategy and honest, genuine content trumped nearly $900,000 in oil industry ad buys when voters in three Colorado communities supported bans on natural gas fracturing ("fracking") in early November.
Colorado Anti-Fracking Campaigns Win on Smart Strategy, Honest Content

What Made “Brand Anna” - the Perfect Advertising Campaign in India?

akshaybk
"The recent wave anti-graft campaign in India was met with resounding success. The campaign that lasted nearly a month ran through several phases. None of these were negative and all so articulate that it would make any adman look silly. Looking at it through the advertising point of view, there are elements that appear making it a highly strategy led campaign."

How Target Got it Right on Facebook, and How Wal-Mart Failed

jimtobin