- Content Marketing
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small Businesses
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
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Bottom line: we learn about marketing from what others test out for us. A good strategy is comprised of what we observe in awful campaigns and in epic campaigns.I am passionate about cooking so I love recipes. I apply them to every area of my life. Recipes for the perfect relationship (albeit still looking for a good recipe), for a balanced life and for a successful marketing career.
This is the story about President Obama special campaign strategy; specifically, it is about the new you-pay internship being offered by former Obama for America 2012’s field team leaders. Under the name 270 Strategies, Jeremy Bird and Mitch Stewart’s one-year old political campaign firm is providing a 5-week internship, where you’ll be placed in a current electoral campaign for $5,000. Sounds like great pay for an intern until you realize the intern has to pay 270 Strategies and the campaign gets the labor for free.
Regardless of people saying press releases are going the way of the dinosaur, we all know a great press release is important in bringing more people to your company. Press releases will get the public to go to a book signing, listen to a newly released album, and most importantly, visit your website.
When it comes to your business, you must have a strategy for your social media marketing efforts. If you don’t have a strategy in place, you will not to really make good progress. At least not the progress that you will make if you do have the strategy working for you.
Smart social media strategy and honest, genuine content trumped nearly $900,000 in oil industry ad buys when voters in three Colorado communities supported bans on natural gas fracturing ("fracking") in early November.
"The recent wave anti-graft campaign in India was met with resounding success. The campaign that lasted nearly a month ran through several phases. None of these were negative and all so articulate that it would make any adman look silly. Looking at it through the advertising point of view, there are elements that appear making it a highly strategy led campaign."