In the past week, I’ve felt the power of the influence shifting in the social business marketplace. It seems that most brands have figured out that it’s more authentic, genuine, and real to partner with an influencer than to run more social media advertising. I’ve literally had 4 different brands reach out to partner on Twitter & Instagram with content, and they want me to feel rewarded for sharing their awesome content. It’s a new strategy to really deliver to the social media audiences based on the niche of the influencer.
Something I’ve always been fascinated with is the power of celebrities on social networks. Fortune 500 companies have more money to focus on advertising and marketing, but they all pale in comparison to celebrities such as Lady Gaga, Taylor Swift, and Justin Bieber.
How do you determine whether it’s better to use grassroots advocates or celebrity endorsers? While there’s no surefire way to predict what will be best for business, strategies like tracking audience interactions and paying attention to audience detail can lead your campaign in the right direction.
The death of Robin Williams has been mentioned on all kinds of social media outlets - some more respectfully than others. Here are a few tips you should consider if you plan to discuss a celebrity's death on your social media pages.
Sweden’s world class football striker Zlatan Ibrahimovic changed his relationship with media when he launched his own app, “Zlatan Unplugged“. And now another football icon, Cristiano Ronaldo, ups the ante by launching his own social network, Viva Ronaldo.
"I’ve always dreamed of being the first one to snag a clever handle during a major event, so we quickly grabbed the handle and tweeted back to Jef." And that is how Bonnie Cruice became the person behind a fake Emily Maynard twitter account and interacted with fans of "The Bachelorette."
While on vacation we hope to spot a celeb or two whether it's in the concrete jungle (a.k.a. New York) or on the beaches of Miami. Check out this infographic provided by ForRent of how to spot celebs using social media.