By now we've all heard about Australian Instagram star Essena O'Neill and how she is quitting Instagram and decrying the pressure that social media puts on individuals to present their lives as unnaturally perfect. In all the hoopla over O'Neill's departure from social, other more important news may have been lost: Socality Barbie has quit Instagram. I know, I'm heartbroken too.
If you’re like most marketers, you’ve talked (and tried) to go big and recruit celebrities to advocate for your cause or product. While it’s true that the right celebrity can massively raise your campaign’s visibility, if they don’t already know you AND have shown past interest, you could waste valuable marketing resources with nothing to show for by going after the wrong influencers. The key is to identify the right types of influencers, who already know you and have substantial social reach on relevant topics.
One of the cardinal sins among professional comedians is the stealing of jokes, but this sin become amazingly prevalent in the era of social media. It has never been simpler or easier to take someone else's content and purport it as your own. While this a pretty well-known risk of doing basically anything on the internet, the stakes change dramatically when someone starts making real money off of thievery and plagiarism.
Whether your end goal is to protect your online reputation, build a social media following or take your personal or brand exposure to the next level, be sure to implement each of the methods mentioned above into your social media efforts. While each of them are special in their own way, you will see the best results when all are used in conjunction with each other.
In the past week, I’ve felt the power of the influence shifting in the social business marketplace. It seems that most brands have figured out that it’s more authentic, genuine, and real to partner with an influencer than to run more social media advertising. I’ve literally had 4 different brands reach out to partner on Twitter & Instagram with content, and they want me to feel rewarded for sharing their awesome content. It’s a new strategy to really deliver to the social media audiences based on the niche of the influencer.
Something I’ve always been fascinated with is the power of celebrities on social networks. Fortune 500 companies have more money to focus on advertising and marketing, but they all pale in comparison to celebrities such as Lady Gaga, Taylor Swift, and Justin Bieber.
How do you determine whether it’s better to use grassroots advocates or celebrity endorsers? While there’s no surefire way to predict what will be best for business, strategies like tracking audience interactions and paying attention to audience detail can lead your campaign in the right direction.
The death of Robin Williams has been mentioned on all kinds of social media outlets - some more respectfully than others. Here are a few tips you should consider if you plan to discuss a celebrity's death on your social media pages.
Sweden’s world class football striker Zlatan Ibrahimovic changed his relationship with media when he launched his own app, “Zlatan Unplugged“. And now another football icon, Cristiano Ronaldo, ups the ante by launching his own social network, Viva Ronaldo.
"I’ve always dreamed of being the first one to snag a clever handle during a major event, so we quickly grabbed the handle and tweeted back to Jef." And that is how Bonnie Cruice became the person behind a fake Emily Maynard twitter account and interacted with fans of "The Bachelorette."