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Targeting Influencers: A Case Study With Chevy Volt

By Jason Falls • Posted: March 17, 2010

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How Chevy's Latest Campaign Embraces #THENEW Era of Digital Personas

By Sharmin Kent • Posted: Feb. 25, 2014

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Content Marketing Minds: Chevy's #BestDayEver as the Best Prank Ever

By Matthew Yeoman • Posted: April 8, 2015

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A Social Media Reinvention

By Heather Rast • Posted: Sept. 21, 2008

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Social Media Today Podcast - Paul Gillin

By Maggie Fox • Posted: June 13, 2007

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Brands: Abandon the Easily Pranked "Tell Us Why You Love Us" Contest

By BL Ochman • Posted: Dec. 22, 2012

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Do It Wrong Quickly

By Peter Himler • Posted: Sept. 19, 2007

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Don't Hate The Product. Hate The Product Promo.

By Tom Martin • Posted: Jan. 11, 2009

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Digital Sharecropping - Why Most Facebook Customization is Wasted Effort

By Jay Baer • Posted: Oct. 27, 2010

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For Customers and Prospects, Experience Trumps Perception

By Michael Fauscette • Posted: Sept. 8, 2010

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Complete list of winners and finalists for Forrester Groundswell Awards

By Josh Bernoff • Posted: Oct. 12, 2007

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7 Ways to Use Emojis in Social Media Marketing

By Aleh Barysevich • Posted: Feb. 14, 2017

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Chevy Proves Long Form Content Marketing On A Mobile Device Can Work

By Steve Olenski • Posted: March 8, 2013

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Press kit not a sales kit in social media world

By Angelo Fernando • Posted: Dec. 6, 2007

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Facebook Groups and Collaboration

By Heather Whaling • Posted: March 11, 2011

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Finding Great Keywords in the Blogosphere

By Stephen Tompkins • Posted: May 14, 2008

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Google StreetView Dramatically Expanded

By Zoli Erdos • Posted: Dec. 3, 2007

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Social Media Co-Opts the Super Bowl

By Pam Dyer • Posted: Feb. 5, 2012

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The Best And Worst Of Super Bowl Marketing Strategy 2011

By Rohit Bhargava • Posted: Feb. 7, 2011

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Does Your Brand Have the Guts for User-Generated Media?

By Augie Ray • Posted: July 23, 2008