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A lot has been written about Millennials, those “kids” who came of age around the turn of the century. Also known as Generation Y, they are the current leaders of today’s emerging technology. Not surprisingly, they are also targets for marketers trying to get their attention about products ranging from beer to health food to cars. Some marketing experts are also looking ahead to Generation Z—the generation which not only grew up with computers but with digital technology at their tiny fingertips.
Reportedly, Google is looking to target younger audiences, as far as account privileges are concerned. Basically, the company in question might lower age requirements for those who would like to sign up for YouTube and Gmail. Is this move unfounded, on the part of Google, or will it prove to be useful for long-term social media engagement amongst those who get involved earlier?
My eleven year old daughter said something mildly profound the other day. Anyway, after agreeing that she could open a Pinterest account, I asked her about Facebook. What she said shocked me. "Facebook is for grandmas," my daughter informed me. Ouch!
The fact is we live in a world where a person’s life can be catalogued via social media from the first ultrasound image to the first step to the first date. Parents are using social media to share their parenting moments without really thinking about the fact that they are also creating an online record of their child’s life as well as their own.
Amid unease that the amendments to the Children’s Online Privacy Protection Act (COPPA) has increased uncertainty and diminished innovative and educational content production, the Family Online Safety Institute (FOSI) released its first article outlining the changes the FTC has made to the Act, which must be complied with by July 1, 2013.
We have all seen them…the videos, photos and social network status updates by frustrated parents. The story goes something like this: 1. The kid does something wrong. 2.Parent implements a consequence such as grounding, taking away car etc. 3. Parent vents on Facebook or Twitter. 4.Child vents on...