WeChat (or 微信 in Chinese, which translates to "micro message") is a Chinese mobile text and voice message app service. It was developed by Tencent, and first released of January of 2011. But it is so much more than that.
T wo recent articles that both deal with the strangely unstable yet temptingly lucrative Chinese market. One deals with the changing Chinese market and how foreign brands are dealing with those changes. The other deals with the potential growth of ad blocking software in the country.
testing / Shutterstock.com Google and China have not been getting along for a while now , but Google's new CEO Sundar Pichai wants to kiss and make up, sort of. Google Play might be the key that gets the search engine giant back into the largest internet market in the world, but it isn't going to...
Via Shutterstock It remains to be seen if the current crisis in Chinese markets is just a painful correction or a sign of a larger problem , but it has hit American markets hard . Tech and Social Media stocks have taken a beating , with many losing over 10 percent of their value, although early...
Advertising Age published an article this morning, "The State of Chinese Social Media in 2015: What You Need to Know," that offers fascinating insights into the current state of social media in China, and how brands are attempting to leverage various social platforms to connect with a market of 1.35 billion people. AdAge has been following social media in China since 2008, so they know what they're talking about.
Does your company relish the idea of tackling overseas markets? China’s market is hungry for new exciting products that speak to China’s cultural sensibilities. But how can your company or organization reach Asia with effective social media marketing?
Social commerce, aka a purchase generated via social media networking website, is set to become the next best thing for online shopping. Social media networking use and growth is at an time high with users becoming more acquainted with the shopping experience through these channels.
From GSK, Qualcomm, VW/Audi, Chrysler and Microsoft to McDonald’s, Yum Brands/KFC and most recently Walmart, it has been a long, hot summer for foreign companies in China as Beijing continues to enforce food safety and anti-monopoly laws.
A group of Chinese travellers showed up at a winery in rural Oregon unexpectedly. Communication was difficult, and they ended their visit on a somewhat disappointing note. The owner asked my friend for some advice on what to do the next time Chinese tourists came. My friend said, "You won't see any more of them for a long time coming."
With an Internet population of 618M and counting, larger than that of the US and Western Europe combined, it’s becoming perilous not to become familiar with the platforms and technologies that drive this avalanche of upwardly mobile middle-class consumers. Here's a quick primer about the Chinese social web.