Advertising Age published an article this morning, "The State of Chinese Social Media in 2015: What You Need to Know," that offers fascinating insights into the current state of social media in China, and how brands are attempting to leverage various social platforms to connect with a market of 1.35 billion people. AdAge has been following social media in China since 2008, so they know what they're talking about.
Does your company relish the idea of tackling overseas markets? China’s market is hungry for new exciting products that speak to China’s cultural sensibilities. But how can your company or organization reach Asia with effective social media marketing?
Social commerce, aka a purchase generated via social media networking website, is set to become the next best thing for online shopping. Social media networking use and growth is at an time high with users becoming more acquainted with the shopping experience through these channels.
From GSK, Qualcomm, VW/Audi, Chrysler and Microsoft to McDonald’s, Yum Brands/KFC and most recently Walmart, it has been a long, hot summer for foreign companies in China as Beijing continues to enforce food safety and anti-monopoly laws.
A group of Chinese travellers showed up at a winery in rural Oregon unexpectedly. Communication was difficult, and they ended their visit on a somewhat disappointing note. The owner asked my friend for some advice on what to do the next time Chinese tourists came. My friend said, "You won't see any more of them for a long time coming."
With an Internet population of 618M and counting, larger than that of the US and Western Europe combined, it’s becoming perilous not to become familiar with the platforms and technologies that drive this avalanche of upwardly mobile middle-class consumers. Here's a quick primer about the Chinese social web.
Continuing our series of studies into digital trends and developments around the world, our new China report profiles a variety of critical data points, including the penetration rates of different technologies, the top-ranking social platforms, and a wealth of interesting facts and figures on Chinese netizens’ behaviour.
The first thing to keep in mind when dealing with Baidu is that they operate in a completely different way than Google. You won’t hear any talk of Pandas or Penguins. But you will notice that their decision making is very nationalistic in nature
I was awaiting Tom Smith’s new Global Web Index and I found the results fascinating. I’ll blog for the next 3 days on surprising results from the survey! The first surprise to me, is the progression of China in Social.