I can only hope that 2016 was the high-water mark of click-bait, and that in 2017, as social media platforms get smarter about displaying content from credible sources and advertisers, click-bait and its associated dangers will subside.
If you use an aggregator or visit sites like Buzzsumo for your social media news, you probably saw multiple news stories today about a single event that seems important but actually isn't. Actually, this happens every other day on the internet, but I'm using today's example as a jumping off point, so here we go.
I've written before about viral content hoarding website ViralNova.com, which rose in the place of Upworthy, which crashed basically when Facebook closed a loophole in what content gets promoted on its news feed. ViralNova, which has been called one of the worst sites on the internet, gets attention with headlines so shameless (“This Old Couple Tragically Died in a Car Accident. But What Rescuers Found Inside Was Beautiful” is a typical one) it makes one wonder who in the world would even click on this clickiest of click-bait.
There are few prevailing myths about advertising on the web that keep advertisers and marketers hamstrung. Do you count the number of people who view a page on your website? It turns out that counting clicks, though it may be one of the most common metrics, doesn't work that well if you want to know how many people you are truly reaching. Pageviews are out, folks. And real engagement is in. But how do you know that you are really engaging people? Here are three truths about advertising on the web.
Like lampreys on sharks, so certain buzz-chasing websites latch on to internet behemoths, trying to ride the momentum and hide in the loopholes of the major players in attempts to reach profitability. However, like other parasites, their life-cycles are often more irritating (and more brief) than one would think.
On August 25, 2014, Facebook announced it would “weed out stories that people frequently tell [them] are spammy.” So, great for me, you, and 1.3 billion Facebook users today. But how will this change impact brands and marketers?
Facebook announced that they would begin penalizing users (mostly Upworthy) for sharing clickbait posts. It’s a nice idea and certainly adds to the user experience on Facebook, but it seems a little like the network is late to the party and they’re solving a ‘problem’ we’ve already moved past.