KidZania is a kids-only role-playing institution that counts 16 “territories” around the world, each one a functioning metropolis where kids run the show. We spoke to Cammie Dunaway, former CMO of KidZania, to discuss how they plan and market to this very specific audience.
In this week's CMO of the Week column, Drew Neisser talks to Kieran Hannon , CMO of Belkin to discuss the tenets of good conversation, and how your marketing team can actually positively affect the customer experience.
Once upon a time there was a promising sprite named Social Media. She was a free-spirited child, beguiling the marketing world with her gift of gab and contagious enthusiasm. In her early years, Social was the talk of the town, a free gift that kept on giving. Kingdoms with odd names like Facebook and Twitter sprouted around her, providing seemingly boundless territory in which Social could shine.
In his latest CMO of the Week post, Drew Neisser talks with Colin Hall, CMO and GM of nternational Business at beloved men’s shoe and apparel maker Allen Edmonds about the tools and materials necessary for today’s CMO to craft a well-fitting content marketing campaign.
Due to the disruptive force of the new digital economy, business leaders and CMOs are facing a new phenomenon different than ever experienced before. The rapid changes in digital technologies are overlapping with equally rapid changes in customer behaviors.
While social circles are buzzing with increasingly sober discussions of the channel's difficulties delivering marketing results, that conversation seems not to have reached the ears of the CMO quite yet. Mainstream marketing media, which was late to recognize the growing investment in social media marketing, is now tardy in covering the growing body of data demonstrating social's challenges as a marketing channel.
Budgeting season is upon us! To get you started in the right direction, we found a few studies on what CMOs are prioritizing for digital in the next year, and even the next five years. It’s important to know how the industry is trending, whether you’re the CMO or you’ll be the one carrying out the day-to-day execution.
Want to hang out with DIPLO, the International DJ, Music Producer, Event organizer and soon-to-be media mogul and TV producer? Well then, you should be at the SLS Hotel in Beverly Hills where the CMO Club is holding its Innovation and Inspiration Summit.
While presenters at Percolate’s full house Transition 2014 Conference at The TimesCenter in New York City last week debated the future of marketing, I believe most marketers in attendance left knowing they face a big conundrum. Has technology and social disruption accelerated the beginning of the end or end of the beginning for CMOs?