While social circles are buzzing with increasingly sober discussions of the channel's difficulties delivering marketing results, that conversation seems not to have reached the ears of the CMO quite yet. Mainstream marketing media, which was late to recognize the growing investment in social media marketing, is now tardy in covering the growing body of data demonstrating social's challenges as a marketing channel.
Budgeting season is upon us! To get you started in the right direction, we found a few studies on what CMOs are prioritizing for digital in the next year, and even the next five years. It’s important to know how the industry is trending, whether you’re the CMO or you’ll be the one carrying out the day-to-day execution.
Want to hang out with DIPLO, the International DJ, Music Producer, Event organizer and soon-to-be media mogul and TV producer? Well then, you should be at the SLS Hotel in Beverly Hills where the CMO Club is holding its Innovation and Inspiration Summit.
While presenters at Percolate’s full house Transition 2014 Conference at The TimesCenter in New York City last week debated the future of marketing, I believe most marketers in attendance left knowing they face a big conundrum. Has technology and social disruption accelerated the beginning of the end or end of the beginning for CMOs?
Spredfast partnered with The CMO Club to survey over 200 Fortune 500 CMOs from around the country. They were asked questions about their biggest priorities, their challenges for 2014, and the best ways to engage their audiences. What we found is sure to get the gears in your...
Companies need to understand what customers want to accomplish, the motivations behind their actions – and be able to provide meaningful responses, at scale, across a growing spectrum of channels. Each time a vendor does this well, it raises the collective bar of customer expectations, until someone does it better.
CEO Bryan Kramer hosts David Newberry, Chief Marketing Officer for Pitney Bowes Software. David believes that the role of the CMO is changing. It’s important to understand your market and ensure that you are conveying the right message. True essence of marketing is a combination of clarity of purpose combined with credibility.
If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. But online is a big place. And mobile, which can seem like an entirely different universe, looms ever larger. So where to even start?
We’ve been running a poll in our LinkedIn Group about the best advice that our members could give today’s CMO. With headlines still flying around about how the CMO is going to be spending more on tech than his CIO counterpart, it's time to offer some help from our 100K members on LinkedIn.
Overlapping skillsets, ambiguous job functions and technological innovation requires that the CMO role evolve – and keep evolving. Understanding digital behavior has become a prerequisite and the CMO must be a “technologist” as well as marketer so they can understand key data and strategically target their markets effectively.