Recent Posts

Transition 2014: CMO Tip of Iceberg Meltdown?

Localspeak
While presenters at Percolate’s full house Transition 2014 Conference at The TimesCenter in New York City last week debated the future of marketing, I believe most marketers in attendance left knowing they face a big conundrum. Has technology and social disruption accelerated the beginning of the end or end of the beginning for CMOs?
Transition 2014: CMO Tip of Iceberg Meltdown?

How the Digitization of Everything Is Forcing CMOs and CIOs to Evolve

bvellmure
Companies need to understand what customers want to accomplish, the motivations behind their actions – and be able to provide meaningful responses, at scale, across a growing spectrum of channels. Each time a vendor does this well, it raises the collective bar of customer expectations, until someone does it better.
How the Digitization of Everything Is Forcing CMOs and CIOs to Evolve

Substance: New Role of the CMO & How Technology and Marketing Work Together [VIDEO]

Bryan Kramer
CEO Bryan Kramer hosts David Newberry, Chief Marketing Officer for Pitney Bowes Software. David believes that the role of the CMO is changing. It’s important to understand your market and ensure that you are conveying the right message. True essence of marketing is a combination of clarity of purpose combined with credibility.
Substance: New Role of the CMO & How Technology and Marketing Work Together [VIDEO]

eCommerce: Why CMOs Need To Be More Involved

PaulDunay
If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. But online is a big place. And mobile, which can seem like an entirely different universe, looms ever larger. So where to even start?
eCommerce: Why CMOs Need To Be More Involved

Our LinkedIn Poll on CMOs: What's Your Opinion?

Robin Carey
We’ve been running a poll in our LinkedIn Group about the best advice that our members could give today’s CMO. With headlines still flying around about how the CMO is going to be spending more on tech than his CIO counterpart, it's time to offer some help from our 100K members on LinkedIn.
Our LinkedIn Poll on CMOs: What's Your Opinion?

Takeaways From Forrester’s 2012 CMO Study

marknard
Overlapping skillsets, ambiguous job functions and technological innovation requires that the CMO role evolve – and keep evolving. Understanding digital behavior has become a prerequisite and the CMO must be a “technologist” as well as marketer so they can understand key data and strategically target their markets effectively.
Takeaways From Forrester’s 2012 CMO Study

The Major Disconnect Between Brands and Consumers When It Comes to Social Media

steve olenski
A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media.
The Major Disconnect Between Brands and Consumers When It Comes to Social Media

In the Social Media and Digital World, Brands Can't Take a Sick Day

steve olenski
There used to be a time when a brand or a company could go a day or even two without responding to customer feedback, you know take a sick day so to speak. Those days are long gone and brands and companies alike better realize that right now.

Are Fortune 500 Companies Too Busy For Social Media?

steve olenski
According to a study conducted by the Center for Marketing Research at the University of Massachusetts Dartmouth nearly one-third of all Fortune 500 companies are not on the social media bandwagon - at least not the Twitter and Facebook bandwagon.

When It Comes to Social Media, Companies Need to Look In Before Looking Out

steve olenski
A great number of companies need to turn the spotlight on themselves for a true and honest evaluation of themselves before jumping into the social media pool.