For this week's edition of CMO of the Week, Drew Neisser speaks with Phil Granof , former CMO of Black Duck , an open source software management company. Granof discusses the leadership that helps marketing thrive.
For this week's edition of The CMO Club, Drew Neisser speaks with Mayur Gupta , the former Global Head of Marketing Technology & Innovation at consumer goods giant Kimberly-Clark. Gupta discusses how he helped drive the brands’ success through technology and innovation.
In this weeks edition of "CMO of the Week", Drew Neisser speaks with Miki Racine Berardelli of Chicos FAS, winner of the Rising Star award at the recent CMO Awards, to discuss her career and experiences in the field.
KidZania is a kids-only role-playing institution that counts 16 “territories” around the world, each one a functioning metropolis where kids run the show. We spoke to Cammie Dunaway, former CMO of KidZania, to discuss how they plan and market to this very specific audience.
In this week's CMO of the Week column, Drew Neisser talks to Kieran Hannon , CMO of Belkin to discuss the tenets of good conversation, and how your marketing team can actually positively affect the customer experience.
Once upon a time there was a promising sprite named Social Media. She was a free-spirited child, beguiling the marketing world with her gift of gab and contagious enthusiasm. In her early years, Social was the talk of the town, a free gift that kept on giving. Kingdoms with odd names like Facebook and Twitter sprouted around her, providing seemingly boundless territory in which Social could shine.
In his latest CMO of the Week post, Drew Neisser talks with Colin Hall, CMO and GM of nternational Business at beloved men’s shoe and apparel maker Allen Edmonds about the tools and materials necessary for today’s CMO to craft a well-fitting content marketing campaign.
Due to the disruptive force of the new digital economy, business leaders and CMOs are facing a new phenomenon different than ever experienced before. The rapid changes in digital technologies are overlapping with equally rapid changes in customer behaviors.
While social circles are buzzing with increasingly sober discussions of the channel's difficulties delivering marketing results, that conversation seems not to have reached the ears of the CMO quite yet. Mainstream marketing media, which was late to recognize the growing investment in social media marketing, is now tardy in covering the growing body of data demonstrating social's challenges as a marketing channel.