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January 14, 2017
Co-creation and collaborative marketing can be an effective way to boost your brand presence. Here's how it works.
June 30, 2013
Everyone is creative, period. The key is to find others with shared interests and leverage your social community of peers to bring these ideas to life. You just never know what you can create together, then build upon again and again.
January 03, 2011
Improvisation is the ultimate, adaptable “social” model of co-creation. Based on right-brain techniques improvisation for idea generation is becoming more common within the enterprise. It’s an idea whose time has come as co-created ideas, products, processes, business models, and processes for example often lead to better business outcomes, including, of course, revenue, as a recent New York Times article illustrates.
May 10, 2009
Image by Darren Hester via Flickr The promise of co-creation is that getting customers involved in the innovation process, and letting them inform the design of new products, will mean that you develop a product that is better suited to their needs and will ultimately perform better in the market...
April 29, 2009
We've written before about the real power that online research communities can bring to a brand, and also of the way in which you can get insight from any online community . The promise of rich insight is great - real people talking to each other about your brand, market and competitors. They...
January 19, 2009
Yesterday we wrote about how to maximise the insight gained from profiling data in online communities . For the second in our series on how to get insight from online communities , we're looking at how to make the most of the core of most online communities - discussions and forums. Most...
January 18, 2009
Maybe I am taking it a little far, but I do think is within reason to believe that the United Stated is one of the most influential countries in the world; having, as citizens, the opportunity to co-create what this country will become through the Citizens Briefing Book site could mean that we as...
August 26, 2008
The previous examples we have looked at in this short series on co-creation have involved the brand as the primary instigator and driver of change and innovation. They may allow the user to customise the product they receive ( mass customisation ), customise the experience right up to the point of...
August 23, 2008
The two examples of co-creation that we have looked at so far in this series have shown how customer and brand can work together to improve the customer's own experience of the product. Neither mass customisation nor real-time self-service impact on the product experience of other customers. They...