Recent Posts

What Coke Learned from Social Media

Visualkiwi
This summer Coke™ unveiled its Share a Coke™ campaign in the US. The results have been fantastic, though no official numbers have been released, yet. However, the sheer buzz around this campaign has been staggering.
What Coke Learned from Social Media

Holiday Advertising from Coca-Cola

3Hhoopla
As we all know, any retail brand that doesn’t get on board with holiday advertising is missing out. A lagging year of sales can be more than made up for within the last couple of months with a successful holiday campaign. Since the 1920s, The Coca-Cola Company has been doing just that.
Holiday Advertising from Coca-Cola

Shifting Tastes and Fizzling Sales for Coke: Listen Up!

Localspeak
Social forensics and listening practice aside, Coca-Cola has recently received a clear message of souring consumer tastes as sales of Diet Coke fell for the second consecutive year on the heels of a second quarterly drop in global sales. Reflecting a trend in consumer thirst and ideas about health, overall sales of diet sodas have fallen more than sales of beverages containing sugar.
Shifting Tastes and Fizzling Sales for Coke: Listen Up!

Coke's Fantastic Social "Un-commercial" Rewards Honesty

rohnjaymiller
Coca-Cola Portugal conducted social experiment last month in the city of Lisbon. They planted a wallet in a busy shopping center with a hidden camera. Sticking out of the wallet was a ticket to the biggest soccer match of the year--impossible to get! How many people took the ticket? Or the money in the wallet? The answer is 95% turned in the wallet--with the money and the ticket intact. The whole story is told in this three minute video, and in it's entirety it's a fun, feel good story totally aligned with Coke's brand values.