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Join author and speaker Shel Israel for this webinar as we discuss predictions for trends and changes to come in social marketing in 2016 and how to use these predictions to shape your social strategy. Secure your spot here!


October 23, 2015
Turns out, though, Zuckerberg’s soft announcement may have just been a head-fake. A couple weeks later, Facebook announced “Reactions,” a set of seven emoticons ranging from “like” to “love” to “sad” to “anger.” And: there’s no “thumbs-down” or anything resembling a “dislike” button. The emojis will be shown in percentages beneath a post online -- 30% loved it, 4% are shocked, and so on.
October 22, 2015
How can you predict if your beta software will swim or sink? The factors that contribute to a startup’s success are complex and hard to predict. Many developers test the waters by posting their beta versions or newly released products/services on sites like Hacker News , where they can get feedback from a savvy community of potential customers.
September 11, 2015
Comment sections, which are supposed to represent free speech and the option to challenge authority, often do the opposite. When women and other minorities are abused by rabid, anonymous commenters on the site, traditional structures are reinforced.
June 27, 2015
Blogs are a great way to share your expertise and get fresh content about your business into the search engines. Blogs also create an opportunity for readers to ask questions, share opinions or request further information about the topic you are sharing. But is your blog looking like a ghost town with minimal comments and engagement?
6 Reasons Why No One is Commenting on Your Blog | Social Media Today
January 25, 2015
Every successful sales relationship starts with a conversation. Sales reps must establish rapport with their prospects before advancing through the buying cycle, and commenting provides a unique opportunity to initiate and strengthen relationships. In fact, 39% of sales reps who regularly comment on their sales prospects’ LinkedIn activities exceed their quota.
October 28, 2014
Some brands are overwhelmed by the amount of feedback they receive; they are rendered paralysed by it and they end up ignoring every type of input, thus disconnecting from their current customers, potential customers and other opportunities. In this post, I present a few ways to get the most value out of your online feedback.
online feedback
August 11, 2014
“CommentGate” continued this week as Blogging Titan Chris Brogan announced he is turning off the comments on his blog. This follows in the footsteps of the recent Copyblogger comment announcement. Chris cited two reasons for doing this, but despite his unquestioned experience and stature in the business, his logic doesn’t make sense to me.
April 18, 2014
There’s a reason that “Don’t read the comments” is such a common mantra around the Internet: it’s because comments sections of blogs and other websites have become breeding grounds for dazzling nastiness, spam and off-topic distractions. But how do you maintain a relationship with your target audience if they can’t talk back to you?
July 08, 2013
Social media managers can spend a lot of time fretting over the lack of comments on their blogs. But the value of comments on a blog should really be determined by the blog’s purpose. There are other places in the social space to start and maintain conversations. And what about pingbacks (or trackbacks)?
May 29, 2013
I spoke to the owner of a small business recently whose entire SEO strategy was based on leaving blog comments with a keyword as part of his username. He came to me because, despite his best efforts, his search engine rankings hadn’t improved at all in the 3 months he’d been doing it.