Recent Posts

Monetizing Blog Comments: Why Your Blog Is Economic Gold

markwschaefer
“CommentGate” continued this week as Blogging Titan Chris Brogan announced he is turning off the comments on his blog. This follows in the footsteps of the recent Copyblogger comment announcement. Chris cited two reasons for doing this, but despite his unquestioned experience and stature in the business, his logic doesn’t make sense to me.
Monetizing Blog Comments: Why Your Blog Is Economic Gold

Should You Kill Your Blog's Comments Section?

STMKent
There’s a reason that “Don’t read the comments” is such a common mantra around the Internet: it’s because comments sections of blogs and other websites have become breeding grounds for dazzling nastiness, spam and off-topic distractions. But how do you maintain a relationship with your target audience if they can’t talk back to you?
Should You Kill Your Blog's Comments Section?

5 Reasons Why Blog Comments are Overrated

ChrisSyme
Social media managers can spend a lot of time fretting over the lack of comments on their blogs. But the value of comments on a blog should really be determined by the blog’s purpose. There are other places in the social space to start and maintain conversations. And what about pingbacks (or trackbacks)?
5 Reasons Why Blog Comments are Overrated

Blog Commenting for SEO? Time for a Rethink

searchblogger
I spoke to the owner of a small business recently whose entire SEO strategy was based on leaving blog comments with a keyword as part of his username. He came to me because, despite his best efforts, his search engine rankings hadn’t improved at all in the 3 months he’d been doing it.
Blog Commenting for SEO? Time for a Rethink

The Market Research Nuggets Most Companies Ignore: Comments on Online Communities

Vanessa DiMauro
A customer shares an insight within your company’s online community. She somehow found the time in between meetings, phone calls and lunch to share a suggestion, idea or complaint in a discussion thread. “It would be great if the XYZ product would …” she writes. What does your company do with that customer input?
The Market Research Nuggets Most Companies Ignore: Comments on Online Communities

Why a Business Blog Should Keep Its Comments Closed

Deborah Sweeney
It isn’t just your imagination – the internet is becoming less of the “too nice” place that The Atlantic speculated it was turning into and advancing into a state of “social rudeness” where arguments are increasingly made public rather than privately discussed.
Why a Business Blog Should Keep Its Comments Closed

Social Media Metrics That Matter

Karen Cabochan
As technology and online trends develop at an increasingly exciting speed, social media marketing is pushed to be even more efficient and effective. Counting likes and gathering followers are no longer enough to measure its effectiveness.
Social Media Metrics That Matter

Expand the Scope Of Your Influence On Social Media By Commenting

RGBSocial
There are highly relevant conversations happening about your brand far away from your own community or website. They are out there on the social web – blogs, forums, Twitter, Google+, Pinterest, and on. You should inject yourself in these conversations.
Expand the Scope Of Your Influence On Social Media By Commenting

Do Blog Comments Add Value or Drama?

DebraEllis
Managing a blog that receives comments takes time and effort. Make sure that the comments will serve your business before investing resources in increasing them. If you don’t, you’ll get more drama than value.
Do Blog Comments Add Value or Drama?