Recent Posts

Great Copywriting in Action: Star Wars Isn't Just For Geeks

expresswriters
Regardless of whether you’re a sci-fi geek, a science fiction nerd, or a not-so-big fan of intergalactic fiction, you know exactly what we’re talking about when you see the title Star Wars.
Great Copywriting in Action: Star Wars Isn't Just For Geeks

The End of Old Media?

Chris Measures
Ofcom’s annual study into the UK’s viewing, listening, internet and communications habits is always worth a read. And this year’s tome is no different.
The End of Old Media?

Can You Really Teach via Twitter?

Adi Gaskell
Twitter is undoubtedly great for many things, and its rapid growth underlines the utility many people find in the site. There is nevertheless the impression that it is largely used for the fluffier things in life.
Can You Really Teach via Twitter?

Are You Getting the Wrong Customer Reaction?

JonathanFarrington
Before looking outwards at our prospects and customers we need to look at ourselves, because each of us is a unique human being with our own desires, challenges and thoughts. To understand how we can communicate, and therefore sell more effectively, we need to understand the human communication process.
Are You Getting the Wrong Customer Reaction?

President Barack Obama on Tumblr

Rob Sutter
This past Tuesday, Obama appeared on the microblogging social network known as Tumblr in order to answer questions regarding student loans. He covered a number of topics on the matter, ranging from reducing student loans across the board to the importance of education in general.
President Barack Obama on Tumblr

4 Technology Trends Disrupting How We Communicate

danielnewmanUV
Communication as we know it is being disrupted. It lives at the center of our universe and has driven our lives both B2B and B2C to a simple common existence sometimes referred to as Peer to Peer (P2P). Social, mobile, big data and cloud have changed our lives, changed the way we communicate and will continue to revolutionize the business enterprise of the future.
4 Technology Trends Disrupting How We Communicate

Over-Communicate to Be a Better Leader

ginidietrich
Back in 2006-2008, when we had office space and more than 20 professionals running around the place, the only way to get any privacy was to close my door. I had an open door policy, but there were times – HR meetings, leadership coaching, private phone calls – that required a closed door.
Over-Communicate to Be a Better Leader

Social Media ROI: Managing Customer Expectations

Rachel Strella
The biggest lesson I’ve learned is that there is a way to work with just about anybody, and it comes down to communication – both in managing expectations and delivering exceptional service.
Social Media ROI: Managing Customer Expectations

The 4 Bs of B2B Social Media

Peggy Dau
It's all about business for any company engaging in social media. Sometimes we forget that these platforms are a means to an end. That end is revenue. All the effort to win fans, followers, interactions, comments and click-thrus is part of a comprehensive effort to increase visibility, generate leads and sell products.
The 4 Bs of B2B Social Media

Social Media Communication: Earn the Trust

mikecoder
Social media networks were created to help you communicate effectively. It doesn’t matter what product or service you’re selling, the key is to recognize what makes people tick and use the same tactics to craft worthy and valuable contents.
Social Media Communication: Earn the Trust