Written by Dave Brock | Posted on August 24th 2014
We all have them, we know what they look like. They’re stuck. We look at aging reports and see them staying in the same stage of the pipeline, not moving forward, getting older, moldier as time passes.
I typically don't answer 98% of the cold emails I receive. Sure, I might have actually made up that statistic, but there’s really no denying the fact that I hit delete, spam, or simply choose to ignore the vast majority of emails that I receive. Why is that?
The way we communicate with others says a lot about our personality types. Some prefer texts while others find great satisfaction in hearing from an actual human. From old-fashioned calling to connecting through social networking sites, everyone has a preferred method of communication.
I've been "doing" social media in the association world for six years now and if I had a dime for every time I've heard the comment "but our members are older and aren't using social media," I could probably retire right now. Associations use that "truth" to justify the status quo.