The Moz Blog recently had a great post on Effective Outreach by Beverly_Distilled. This discussion of techniques to reach journalists and interest them in your promotions is good, with practical advice. It also is applicable to more than journalists.
Gamification has grown to the extent that it can sometimes be touted as a silver bullet for a host of workplace woes. Add a game element to a task purveyors say, and employees will instantly become engaged and productive. Except that isn’t quite the case.
One of the questions that many entrepreneurs ask me is: “should I start a blog?” Many say it with a bit of hesitancy. For those who don’t want to blog, my advice is simple, don’t. The days in which having a blog, any blog, could truly make a big difference to your bottom line are done.
Here is mind game successful bloggers play with each other. “If you had to start over right now, how would you do it?” So here is my answer, an amalgam of stuff that worked and stuff I learned from mistakes I learned along the way. If you are just building a blog from scratch, here are the foundational steps I would take to do it.
November 2014 marked the twenty-fifth anniversary of the fall of the Berlin Wall. The tearing down of the barrier separating West Germany from East Germany remains as one of the world’s most momentous events. The fall of the Berlin Wall continues to send out tremors touching many parts of the globe.
In the marketing, PR and communications field, we (well, the smart ones at least) take great care to remember that what we do – and what happens – both good and bad, is rarely if ever the fault of the communications platform. Generally, the culprit or hero is sound communications strategy supported by a legitimately good product or service.
As a business owner, you have a brand. In fact, even if you don’t own your own business, you still have a brand. Your brand may be personal, professional, or both. Have you taken a hard look at your brand lately?
How necessary is a business blog in today’s marketing arsenal? The “blog” is now a viable platform for communication and is becoming a significant part of the social media channel that is merging with what we now coin as content marketing.