Recent Posts

5 Ways Content Marketing is the New Community Marketing

Leslie Nuccio
Thinking of your Content Marketing program with a Community Marketing hat on is a great way to craft a program that spurs engagement.
5 Ways Content Marketing is the New Community Marketing

Content Engagement: 10 Reasons Why Scrolling Matters

Scott Allan
Scrolling is a strong sign of content interest and is another key indicator that publishers and advertisers should consider when planning content marketing and media strategies.
Content Engagement: 10 Reasons Why Scrolling Matters

How to Gain Quality and Engaged Followers on Twitter

Jennifer Bourne
Tweet articles that you or others wrote and that will be of interest for potential followers: use relevant hashtags so your tweets are found. Retweet tweets posted by people you want as followers. Tweet at them directly when they write something that you found useful, give genuine compliment, but don't ask for a follow or retweet.
How to Gain Quality and Engaged Followers on Twitter

It's Not All About "Likes"

foliobylisa
Is measuring likes, shares, comments, and retweets enough for your social media campaign? Marketers may be relying too heavily on vanity metrics instead of focusing on the entire conversion process.
It's Not All About "Likes"

The Top 7 Mistakes in Google+ Engagement

Jerry Low
Recently, I set out to attract more Google+ visitors. I did not do too well – in fact, I actually ended up making more headway on Instagram AND the elusive Facebook – but I thought my failures could serve as a lesson of what NOT to do when engaging on Google+. So here is a list of the top 7 mistakes for engaging on Google+, and what you can do instead.
The Top 7 Mistakes in Google+ Engagement

7 Benefits of Monitoring Social Engagement on Google Plus

Steve Rayson
One of the lesser known but major benefits of Google Plus is that you can track the social engagement with any web article. While you can typically see on how many times an article has been tweeted or how many plus ones it has received, shares is a very crude metric.
7 Benefits of Monitoring Social Engagement on Google Plus

6 Ways to Increase Facebook Engagement with Promotions

Syed Noman Ali
Facebook offers brands a huge potential fan base. Promotions are a great way to make your fans feel that they are important to your brand. Here are six easy ways of increasing customer engagement.
6 Ways to Increase Facebook Engagement with Promotions

Using Social Media to Build High Quality Relationships and Increase Sales

ninathewriter
People buy from people whom they know, like and trust. So, in essence, the question that really needs to be asked is: How do I interact on Social Networks to build relationships, and eventually increase sales?
Using Social Media to Build High Quality Relationships and Increase Sales

Twitter Etiquette: 5 Rules to Keep in Mind

Florence Poirel
If you are the community manager for your company or your personal brand, you should know that the Twitterverse is made of codes. Here are 5 essential principles any individual or business should follow on Twitter.
Twitter Etiquette: 5 Rules to Keep in Mind

Hidden Easter Eggs: Little Ways to Get Big Marketing Points

Vince G
Easter eggs, secret content tidbits, form a bond between the content producer/developer and the viewer. It's a prime way to provide engagement, finding these hidden treasures is like being a part of an inside joke.
Hidden Easter Eggs: Little Ways to Get Big Marketing Points