Join this webinar to learn how leading brands are adapting to meet the needs of their customers in social media. Panelists include Dan Gingiss of Discover and Kristina Libby of Microsoft. Register here!

community engagement

July 04, 2015
Ever seen a cool list, a n opinion poll, or a questionnaire about a recent article and wish you could produce one of those? What if I told you that you can, and in less than 10 minutes. Riddle is a publication content service that allows you to create and publish interactive content on social media sites. In this article I give you a look at Riddle and what it can do.
Create Interactive Content for any Social Platform in 10 Minutes with Riddle | Social Media Today
May 29, 2015
What does your brand's community look like? Where are they? What are they talking about?
Online community mapping
March 21, 2015
Why would a brand need to consider building and managing their own community forum? Many brands feel like a decent presence on various social media channels would define community. Sure, brands must participate in social media but have the repercussions of doing so only on a third party social platform been considered?
brands and community engagement
January 11, 2015
Over the last few years there have been an increasing number of attempts to use social network data to understand various things about the real world. For instance, only recently I wrote about a new project that is using Twitter data to try and underpin better urban policy making and planning.'s picture

How Marketing Can Power Engagement: Using Analytics to Deepen Customer Relationships

The foundation of any strong relationship is ongoing trust and good communication, including the connection between corporations and consumers. When companies focus on customer relationships, their goal must be mutually beneficial: satisfied clients who are happy to keep doing business with the brand. This win-win scenario only happens when they join forces.

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September 06, 2014
Thinking of your Content Marketing program with a Community Marketing hat on is a great way to craft a program that spurs engagement.
August 12, 2014
Scrolling is a strong sign of content interest and is another key indicator that publishers and advertisers should consider when planning content marketing and media strategies.
August 07, 2014
Tweet articles that you or others wrote and that will be of interest for potential followers: use relevant hashtags so your tweets are found. Retweet tweets posted by people you want as followers. Tweet at them directly when they write something that you found useful, give genuine compliment, but don't ask for a follow or retweet.
July 09, 2014
Is measuring likes, shares, comments, and retweets enough for your social media campaign? Marketers may be relying too heavily on vanity metrics instead of focusing on the entire conversion process.