View Twitter chat schedule: #SMTLive

community engagement

February 09, 2017
A new study on social media engagement has found that highly engaging posts have the greatest impact on consumer spending.
Social Media Engagement Linked to Consumer Spending | Social Media Today
April 28, 2016
While it can be challenging to continually create new content for your social media posts, doing so provides you with significant opportunities to engage and grow your online audience.
How to Spice Up Your Social Media Marketing with Variety | Social Media Today
October 01, 2015
Lithium recently hosted a session at Advertising Week 2015 titled: “Your Digital Strategy is Killing You...Learn How Total Community Can Save You” with panel ists representing GoPro , Kaplow Communications and Skype – here are some of the highlights of the session.
Are Campaigns Dead? Hear What GoPro, Skype and Kaplow Have To Say About That | Social Media Today
September 09, 2015
Too often a firm creates an online community, purchases software and designs a site—and then spoils all this hard work by failing to monitor, manage or staff it over the long term.
July 04, 2015
Ever seen a cool list, a n opinion poll, or a questionnaire about a recent article and wish you could produce one of those? What if I told you that you can, and in less than 10 minutes. Riddle is a publication content service that allows you to create and publish interactive content on social media sites. In this article I give you a look at Riddle and what it can do.
Create Interactive Content for any Social Platform in 10 Minutes with Riddle | Social Media Today
May 29, 2015
What does your brand's community look like? Where are they? What are they talking about?
Online community mapping
March 21, 2015
Why would a brand need to consider building and managing their own community forum? Many brands feel like a decent presence on various social media channels would define community. Sure, brands must participate in social media but have the repercussions of doing so only on a third party social platform been considered?
brands and community engagement
January 11, 2015
Over the last few years there have been an increasing number of attempts to use social network data to understand various things about the real world. For instance, only recently I wrote about a new project that is using Twitter data to try and underpin better urban policy making and planning.'s picture

How Marketing Can Power Engagement: Using Analytics to Deepen Customer Relationships

The foundation of any strong relationship is ongoing trust and good communication, including the connection between corporations and consumers. When companies focus on customer relationships, their goal must be mutually beneficial: satisfied clients who are happy to keep doing business with the brand. This win-win scenario only happens when they join forces.