Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
Technology & Data
New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Thinking of your Content Marketing program with a Community Marketing hat on is a great way to craft a program that spurs engagement.
Scrolling is a strong sign of content interest and is another key indicator that publishers and advertisers should consider when planning content marketing and media strategies.
Tweet articles that you or others wrote and that will be of interest for potential followers: use relevant hashtags so your tweets are found. Retweet tweets posted by people you want as followers. Tweet at them directly when they write something that you found useful, give genuine compliment, but don't ask for a follow or retweet.
Is measuring likes, shares, comments, and retweets enough for your social media campaign? Marketers may be relying too heavily on vanity metrics instead of focusing on the entire conversion process.
Recently, I set out to attract more Google+ visitors. I did not do too well – in fact, I actually ended up making more headway on Instagram AND the elusive Facebook – but I thought my failures could serve as a lesson of what NOT to do when engaging on Google+. So here is a list of the top 7 mistakes for engaging on Google+, and what you can do instead.
One of the lesser known but major benefits of Google Plus is that you can track the social engagement with any web article. While you can typically see on how many times an article has been tweeted or how many plus ones it has received, shares is a very crude metric.
Facebook offers brands a huge potential fan base. Promotions are a great way to make your fans feel that they are important to your brand. Here are six easy ways of increasing customer engagement.
People buy from people whom they know, like and trust. So, in essence, the question that really needs to be asked is: How do I interact on Social Networks to build relationships, and eventually increase sales?
If you are the community manager for your company or your personal brand, you should know that the Twitterverse is made of codes. Here are 5 essential principles any individual or business should follow on Twitter.
Easter eggs, secret content tidbits, form a bond between the content producer/developer and the viewer. It's a prime way to provide engagement, finding these hidden treasures is like being a part of an inside joke.