You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
It’s no secret that community management is one of the most challenging roles for a knowledge worker. Success relies on minute-by-minute mini decisions, driven by an overall strategy. Great community managers must be equal parts therapist, improv comedian, shepherd, and Navy SEAL. Yet, being great at something often depends more on the things we don’t do, than the things we do. This is how we achieve rock-star status. And this is especially true of community management.
If there’s one thing social media has proven to the marketing world after all these years, it’s the fact that we have no choice but to use it in order to succeed. Social media has evolved from being a creator of small social spheres designed to keep people in touch into a massively powerful, income-generating tool that enables businesses to become winners in online marketing.
The recent rise in social media cannot be argued. It’s adoption from individuals to businesses has been astounding. But at what point does a business need someone to not only manage social media, but manage a community within it?
Is there such a thing as the perfect community? What would be the definition of a perfect community? Does the perfect community have exist? Does the perfect community have trolls? Do you need to manage or maintain the perfect community? These are all interesting questions to think about. Everyone has their own definition of the perfect community.
So this might be a bit of a confessional, but one of my guilty pleasures is ABC's " The Bachelor ". I really didn't watch the show until the last few seasons, when my cousin Kelly got me hooked on the hilarious recap blog iHateGreenBeans written by the very funny Lincee Ray. Watching this week's...
Cette question, de plus en plus de marques se la posent ; en tout cas les marques qui ont compris la nécessité d'un dialogue et d'une interaction entre elle et leur communauté pour satisfaire aux besoins de la dite communauté, tout en la développant. Ce qui est sÃ»r en tout cas, c'est que les...