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community manager

June 24, 2015
It’s no secret that community management is one of the most challenging roles for a knowledge worker. Success relies on minute-by-minute mini decisions, driven by an overall strategy. Great community managers must be equal parts therapist, improv comedian, shepherd, and Navy SEAL. Yet, being great at something often depends more on the things we don’t do, than the things we do. This is how we achieve rock-star status. And this is especially true of community management.
November 24, 2014
It’s a great time to be a community manager. Companies big and small are starting to recognize that is a critical skill to help transform their organizations for a digitally connected world.
July 09, 2014
If there’s one thing social media has proven to the marketing world after all these years, it’s the fact that we have no choice but to use it in order to succeed. Social media has evolved from being a creator of small social spheres designed to keep people in touch into a massively powerful, income-generating tool that enables businesses to become winners in online marketing.
February 16, 2012
The recent rise in social media cannot be argued. It’s adoption from individuals to businesses has been astounding. But at what point does a business need someone to not only manage social media, but manage a community within it?
December 02, 2011
Is there such a thing as the perfect community? What would be the definition of a perfect community? Does the perfect community have exist? Does the perfect community have trolls? Do you need to manage or maintain the perfect community? These are all interesting questions to think about. Everyone has their own definition of the perfect community.
April 07, 2011
So this might be a bit of a confessional, but one of my guilty pleasures is ABC's " The Bachelor ". I really didn't watch the show until the last few seasons, when my cousin Kelly got me hooked on the hilarious recap blog iHateGreenBeans written by the very funny Lincee Ray. Watching this week's...
June 10, 2008
Cette question, de plus en plus de marques se la posent ; en tout cas les marques qui ont compris la nécessité d'un dialogue et d'une interaction entre elle et leur communauté pour satisfaire aux besoins de la dite communauté, tout en la développant. Ce qui est sûr en tout cas, c'est que les...