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Competitive Research

April 21, 2017
Competitive analysis is an important part of marketing strategy, but there are some key parameters you need to keep in mind.
How To Tackle Competitive Analysis Without It Tackling You | Social Media Today
February 15, 2017
Competitive analysis is hugely valuable, but there are a lot of elements to consider. Here are some tools and guides to help.
20 Competitor Analysis Tools, Tips, and Guides to Up Your Game | Social Media Today
December 14, 2015
Our growth hacker wrote the thorough and extensive guide “How to Spy on Your Competitors.” In it, he describes the manual way one could go about putting together a competitive analysis. Audienti automates this entire process, delivering you up-to-date intel on what your competitors are doing.
September 16, 2015
Particularly if you’re just getting started using social media or if you’ve had profiles on a few channels but haven’t really devoted time and energy there, consider examining your competitors’ social media strategies as you shape your own. Competitors’ successes and failures provide shortcuts that will save you enormous time and effort. Not only can you copy the subjects of their most successful posts, you can learn from their mistakes. Imagine the brainwork and time you’ll save!
November 28, 2014
The competition is out there, ready to steal your customers if you give them half a chance. But just how close to taking your customers are they… and how worried should you be? Maybe it's time you got to know HubSpot’s Competition Tool. It'll help you find out.
February 08, 2012
With so many channels available to listen and explore right from Facebook to Twitter to LinkedIn to YouTube to Tumblr to … getting data about your competition has never been simpler. However, converting the data to real Competitive Intelligence remains a challenge. LinkedIn is one such place where...
October 18, 2011
"The key is track your competition the same you can track your own brand. It is vital to analyze content & conversations around your brand as well as your competitor's. Social media marketing monitoring tools such as Alterian SM2 can track competitors in the same way you can track your own brand."