Recent Posts

Social Business and the Responsive Enterprise

Vanessa DiMauro
The Social Business era has arrived, and with it, individual customers now have a voice. “Listen to me,“ they shout from digital rooftops. “Meet my needs and exceed my expectations,” they demand – online and offline. They’re not passive recipients of products, services and one-way messaging any more. Since the dawn of commerce, businesses have tried to get closer to their customers. That day is here.
Social Business and the Responsive Enterprise

Writing for the Customer: The Artful Copywriter

expresswriters
Who doesn’t love a good secret? I know I do. I can’t help but feel excited when someone leans over, lowers their voice, and says, “Hey, can you keep a secret?” My imagination begins to concoct at warp speed, and I find myself feeling like a giddy little schoolgirl.
Writing for the Customer: The Artful Copywriter

Create Customer Happiness with a Simple Act of Kindness

Ezra
We often forget how powerful the little things are each day. How the smallest acts of kindness, care, and respect for one another can often leave lasting impressions far larger than the act itself. A simple meaningful gesture can brighten someone's day - and that is important!
Create Customer Happiness with a Simple Act of Kindness

Industry-Specific Marketing

cwrdowney
Find out where the bulk of your customers gather online. Research and discover what social media sites they prefer, Facebook or Twitter, and then aim your marketing campaign at that site.
Industry-Specific Marketing

The 5 Truths About Global (Social) Warming

Bryan Kramer
Have you ever met someone and thought, déjà vu—I’ve met you before? That’s not just your lunch talking. It’s likely that you have “met” that person, either through posts on a mutual friend’s Facebook status, or a particular tweet (or a retweet), or maybe through mutual connections on LinkedIn. Herein lies the beauty of social networking—it’s connecting strangers and making our world smaller than ever before.
The 5 Truths About Global (Social) Warming

Infographic - Add Crowd Power to Your Social Strategy

Nick Bennett
Have you tapped into Crowd Power as part of your social media strategy? From better relationships, to business changing platforms, forming an early plan for Crowd Power can be a powerful way to increase effectiveness. See the infographic for more...
Infographic - Add Crowd Power to Your Social Strategy

Does "Cheap Interaction" Trump Traditional Advertising?

JohnBell