- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
The Social Business era has arrived, and with it, individual customers now have a voice. “Listen to me,“ they shout from digital rooftops. “Meet my needs and exceed my expectations,” they demand – online and offline. They’re not passive recipients of products, services and one-way messaging any more. Since the dawn of commerce, businesses have tried to get closer to their customers. That day is here.
Who doesn’t love a good secret? I know I do. I can’t help but feel excited when someone leans over, lowers their voice, and says, “Hey, can you keep a secret?” My imagination begins to concoct at warp speed, and I find myself feeling like a giddy little schoolgirl.
We often forget how powerful the little things are each day. How the smallest acts of kindness, care, and respect for one another can often leave lasting impressions far larger than the act itself. A simple meaningful gesture can brighten someone's day - and that is important!
Find out where the bulk of your customers gather online. Research and discover what social media sites they prefer, Facebook or Twitter, and then aim your marketing campaign at that site.
Have you ever met someone and thought, déjà vu—I’ve met you before? That’s not just your lunch talking. It’s likely that you have “met” that person, either through posts on a mutual friend’s Facebook status, or a particular tweet (or a retweet), or maybe through mutual connections on LinkedIn. Herein lies the beauty of social networking—it’s connecting strangers and making our world smaller than ever before.
Have you tapped into Crowd Power as part of your social media strategy? From better relationships, to business changing platforms, forming an early plan for Crowd Power can be a powerful way to increase effectiveness. See the infographic for more...