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connected customers

July 18, 2015
In one of the more unusual, yet interesting, research projects from Facebook, analysts from The Social Network have investigated how people deal with losing their mobile phones , through the filter of the Facebook experience. They’ve released their findings on the Facebook IQ blog , highlighting the number and frequency of conversations that happen on the platform regarding lost phones
New Facebook Research Shows People Care About Their Phones – A Lot | Social Media Today
July 08, 2014
The Social Business era has arrived, and with it, individual customers now have a voice. “Listen to me,“ they shout from digital rooftops. “Meet my needs and exceed my expectations,” they demand – online and offline. They’re not passive recipients of products, services and one-way messaging any more. Since the dawn of commerce, businesses have tried to get closer to their customers. That day is here.
January 27, 2014
Who doesn’t love a good secret? I know I do. I can’t help but feel excited when someone leans over, lowers their voice, and says, “Hey, can you keep a secret?” My imagination begins to concoct at warp speed, and I find myself feeling like a giddy little schoolgirl.
December 17, 2013
We often forget how powerful the little things are each day. How the smallest acts of kindness, care, and respect for one another can often leave lasting impressions far larger than the act itself. A simple meaningful gesture can brighten someone's day - and that is important!
February 19, 2013
Find out where the bulk of your customers gather online. Research and discover what social media sites they prefer, Facebook or Twitter, and then aim your marketing campaign at that site.
May 15, 2012
Have you ever met someone and thought, déjà vu—I’ve met you before? That’s not just your lunch talking. It’s likely that you have “met” that person, either through posts on a mutual friend’s Facebook status, or a particular tweet (or a retweet), or maybe through mutual connections on LinkedIn. Herein lies the beauty of social networking—it’s connecting strangers and making our world smaller than ever before.
April 10, 2011
Have you tapped into Crowd Power as part of your social media strategy? From better relationships, to business changing platforms, forming an early plan for Crowd Power can be a powerful way to increase effectiveness. See the infographic for more...
February 18, 2008
Umair Haque is Director of the Havas Media Lab. Over at Harvard Business, he has posted on The Shrinking Advantage of Brands. His POV (my interpretation) questions the value of brand stewardship driven by traditional advertising in a world where the #1 brand is Google which doesn't advertise and...