We all have a myriad of blogs on our sites that are no longer utilised and tend to just sit there gathering dust. Aside from receiving the odd view or comment, older content often tends to get overlooked – partially because it’s out dated and also partially because Google tends to prefer newer indexed material . However, this doesn’t mean it should go to waste and there are numerous ways that you can repurpose old content and give it a new lease of life, allowing you to get more from it.
Marketing c ontent exists for only one purpose - to get conversions. C ontent marketers spend hours of time and energy ensuring that their content is creative, compelling, shared, and spread all over the place. Here are 10 things that might help a marketer keep pace.
While creating and publishing consistent content may seem a bit tough at first, it'll really help you build reader loyalty and grow your audience - and that will ultimately increase your traffic, social media shares, and search engine rankings. So, how can you actually create more consistent content?
Your content stream is one of the most important aspects of your social media strategy - not only does it connect you to existing customers, but it also gives you immediate access to potential prospects. But what do you do if you don't have the time or resources to create great content on a regular basis?
Hank Green, YouTube star and member of the Vlog Brothers among other things, has accused Facebook of, essentially, lying about its recent success at becoming a center for online video and competing with YouTube in terms of total video views. The post on Medium, titled, "Theft, Lies, and Facebook Video" lays out the argument that, when it comes to online video, Facebook is cheating.
There's no question that in the world we live in today, content - quality content - has to be part of your digital marketing strategy. Brands are constantly competing for attention in a crowded marketplace. And, CEO's are constantly looking for the ROI in their marketing. When it comes to producing attention-grabbing content, a great place to start is with the headline.
Once a king of viral content, Upworthy rose to fame by unearthing uplifting videos from the dredges of the web, pairing them with attention-grabbing and highly shareable headlines and sending them out into the world of Facebook, where they garnered tens of thousands of shares. But after being hit by Facebook's algorithm changes, the site has now shifted to original content.
Content curation is the icing on the cake of your content strategy. It can help fill out and bind together your content mix, while increasing your brand’s visibility. Similarly, when you curate from credible sources, it increases your brand’s credibility and gives you a strong voice in industry conversations.