- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
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We've only been at The Social Shake Up 2014 for a little over 5 hours, but we're already learning valuable takeaways about content creation. Here are 5 tips for more effective content creation and what to watch for as we look to develop creative, engaging, and relevant content for our brands.
When you're ready to hire full-time content creators in house, who should you really hire and what should their qualifications be? Choose wisely when it comes to people who create your company's content. Find out what roles to hire and what to look out for.
We all get stuck from time to time on trying to come up with new ideas we can develop into valuable content that our audience wants to see from us. Fortunately over my time blogging, I have found methods that will either help me generate new content ideas or tools that I will use to retrieve content ideas that I have stashed there previously. Here are a few of these tools and techniques that I use to come up with ideas.
First there was the content. Content is king. Every content creator knows that creating super cool content every day - it's a hell job. That's why we need special tools to help us in creating content. Here is a list of ten fantastic tools, and just to be nice, they have been arranged in order of greatness. The first ones are the best ever the bottom ones are still top jaw droopingly great, but are just not as fantastic as the ones listed above.
Great content is a top way to get in Google’s favor today. But with all the content variations you could and should publish, how do you correctly sort?
By following these 6 tips, you will find that you aren’t as overwhelmed with your content demand as when you started. Implement these into your next content strategy and feel the unwanted stress of meeting demands disappear! This is perfect for crafting that awesome content you’ve always dreamed of.
This may seem a little meta to have an infographic about infographics, but the best practices that it shares are sound. The most reliable source of infographics that I’ve found is from press releases or direct pitches. I’m curious to know your thoughts on this one. Is there anything you would add or take away?
The goal of this post is to show you how to get started with social media sharing in as little as five minutes a day. The post is geared towards individuals rather than brands, although some of the tips contained in the post certainly apply to brands.
Content Marketing is a phrase that has been beaten to death, but I will use it here to prove a point. If you have not seen him yet, Marcus Johns has conquered Vine in a way that no one else has . He’s taken great content and molded it to the constructs of the platform.
I’ve been asked to give a brief lesson on how to write content for the web. While it’s writing we’re going to cover, to apply the lesson I want you to think of yourself as an artist. You’re going to paint a picture—illustrate a point (or several). So you’ll start with a sketch.