Creating a consistent stream of content with the finite resources at your disposal can be tough, so you need to maximize your efforts in any way you can. Here are some tips on how to 'atomize' your content for better results.
In a perfect world, we'd all have fully stocked content marketing teams at our disposal. But often, that's not the case, and we need to do all we can to maximize the limited resources we have available.
Creating original content is always a challenge because doing content right takes time and planning. In this post, Bob Carver looks at three mistakes brands make related to content planning and publication, as well as ways to help fix those problems.