We all know how important content is to SEO and marketing, but knowing what type of content to create can be confusing. Before we start creating content, we need to know the difference between the two main types: articles and blogs. This post will highlight the biggest differences between articles and blogs, and tell you why you need content.
In February this year, New York-based DJ Thomas Rodriguez was told his dog, Poh, had a terminal condition. Rodriguez then took Poh on a seven week journey across America so he could see as much of the world as possible before his time came to an end. Poh's journey underlines the power of social media as a storytelling platform, and the importance of understanding the true strength of the medium - connection.
I recently returned from Social Media Marketing World 2015, the largest social media marketing conference, which takes place in San Diego. Although I had my own speaking session this year on “how to build LinkedIn influence” at the conference, I really went back to school sitting in on a couple of terrific content marketing sessions.
Let’s imagine a company that produces a good deal of content. Jane is responsible for content management, and her boss keeps asking her to add paragraphs, add new pictures and links or insert rich media after the content is published. Again and again and again. And Jane has to fix the wrongs in every single content location and on every single platform. As a result, Jane never leaves work early, and that’s very wrong. Implementing reusable content would definitely change the situation.
There is a lot being said about having content on your site and in your advertising that is unique, creative, and focused. It’s enough to make a marketer want to crawl into a corner and hide on some days, am I right? It’s very difficult to continually come up with unique, creative, focused anything after a while.