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content creation

July 25, 2015
Once a king of viral content, Upworthy rose to fame by unearthing uplifting videos from the dredges of the web, pairing them with attention-grabbing and highly shareable headlines and sending them out into the world of Facebook, where they garnered tens of thousands of shares. But after being hit by Facebook's algorithm changes, the site has now shifted to original content.
Why Upworthy Just Ditched Aggregated Content: The Necessity of Original Content | Social Media Today
July 23, 2015
Content marketers are obsessed with creating the next viral hit - but do these sensations happen by chance, or is it something that can be carefully engineered? The answer may surprise you.
The Science of Going Viral | Social Media Today
July 24, 2015
Content curation is the icing on the cake of your content strategy. It can help fill out and bind together your content mix, while increasing your brand’s visibility. Similarly, when you curate from credible sources, it increases your brand’s credibility and gives you a strong voice in industry conversations.
Content Curation
July 11, 2015
Writing is a very basic skill that everybody possesses, but not all are great at it. Site owners or managers like you who aren’t as well-spoken and articulate have the luxury of outsourcing or hiring a writing team to do the job for them. Here are four tips to ensure that you're receiving great content from your outsourced writers.
Content writing
June 10, 2015
You have a blog, but you want to get the most out of it. Try adding or improving upon these 7 blog post elements to potentially see an increased blogging ROI.
7 Blog Content Must-Haves for Optimal Results | Social Media Today
June 08, 2015
There's no such thing as boring industries, only boring copywriting.
boring copywriting
June 07, 2015
We all know how important content is to SEO and marketing, but knowing what type of content to create can be confusing. Before we start creating content, we need to know the difference between the two main types: articles and blogs. This post will highlight the biggest differences between articles and blogs, and tell you why you need content.
Content is king
May 29, 2015
In February this year, New York-based DJ Thomas Rodriguez was told his dog, Poh, had a terminal condition. Rodriguez then took Poh on a seven week journey across America so he could see as much of the world as possible before his time came to an end. Poh's journey underlines the power of social media as a storytelling platform, and the importance of understanding the true strength of the medium - connection.
Poh the Dog and the Power of Social Media Storytelling | Social Media Today
May 20, 2015
A recent court ruling affirms the rights of content creators. But what does that mean in a live-streaming world?
Image Rights
April 04, 2015
I recently returned from Social Media Marketing World 2015, the largest social media marketing conference, which takes place in San Diego. Although I had my own speaking session this year on “how to build LinkedIn influence” at the conference, I really went back to school sitting in on a couple of terrific content marketing sessions.
content marketing ingredients