Organizations have seen great success when a large part of their employee base also acts as social media contributors. Join us for a webinar on March 31th at 12pm ET.  Click here to register.

content creation

March 22, 2015
What is inbound marketing? As its name suggests, drawing customers into a business with helpful, entertaining, educational and – above all – high quality content that appears on the business website.
content and inbound marketing
March 20, 2015
Let’s imagine a company that produces a good deal of content. Jane is responsible for content management, and her boss keeps asking her to add paragraphs, add new pictures and links or insert rich media after the content is published. Again and again and again. And Jane has to fix the wrongs in every single content location and on every single platform. As a result, Jane never leaves work early, and that’s very wrong. Implementing reusable content would definitely change the situation.
March 09, 2015
Content means a lot of different things, but at its core, it is information. But what is content personalization and why does it matter?
content-personalization-what-it-is-and-why-it-matters
January 26, 2015
There is a lot being said about having content on your site and in your advertising that is unique, creative, and focused. It’s enough to make a marketer want to crawl into a corner and hide on some days, am I right? It’s very difficult to continually come up with unique, creative, focused anything after a while.
January 18, 2015
I think we struggle with creating great content because we aren’t used to associating quantitative metrics with it. Many believe that great content is an art not science. Thankfully this isn’t true. Creating useful content is an evolutionary process guided by specific metrics.
January 17, 2015
2014 was a great year for content marketers. We saw our social feeds fill up with everything from blogs, infographics and e-books, to white papers, podcasts and videos. We created and posted more content than ever before, which has resulted in 93% of organizations now using content to market their brand.
January 11, 2015
It’s the opposite of writer’s block: you’re so excited by your prospects that ideas are everywhere. What a delightful problem to have! Unfortunately, choosing a single path is difficult when faced with an abundance of possibilities. You’re loathe to abandon good ideas to focus on one great one. I know the feeling.
January 03, 2015
There really isn’t a way to separate content from optimizing your site for search. That’s because content is what searchers are looking for — although when we are struggling to come up with keywords, coding, and other SEO stuff, it’s easy to lose sight of the fact.
December 20, 2014
“Content Is King,” is the phrase we’ve heard everywhere for the last five to seven years. But if content is king, why is content marketing not working for so many businesses? Wouldn’t the methodical, practiced dissemination of “content” – one definition you might give to “content marketing” – be an obvious homerun with marketing departments of all shape and size?
December 13, 2014
It’s easy to get the connection between content marketing and business-to-business brands. B2B purchases are typically complex, so education is required to ensure prospects understand the benefits of the purchase. Blog posts, ebooks and webinars are tools well suited to moving a business customer through this type of sales cycle.

Pages