Curator exists to help you find the most powerful and relevant content about the subjects your brand wants to discuss, whether that’s a real-time promotion event like a movie release or an on-going campaign by your brand. Perhaps one of the most important functions of Curator is that it gives users the ability to identify trending topics before the mainstream picks up on them.
How do you exactly go about curating excellent content? Do you just use Google? What if Google does the unthinkable and fails when you are looking for content? Simple: you find content curation tools to help you widen your scope! I am going to look at the top content curation tools you can use to help benefit your content in 2015.
Curating content is one of the ways you can easily sustain your content marketing activities. It involves sorting through existing relevant content on the web about a specific topic, and then organizing and packaging the information for its intended audiences. It’s more than simply collecting links, though.
Do you get loads of clicks to your content, but fail to get anything from your call-to-action? The problem won’t be that your content is bad, it’s that you’re not resonating with the people who matter — your audience.
Consider what it would be like to sit in a darkened room for eight hours daily reviewing thousands of pornographic, violent, and abusive images and videos. For human content moderators, this represents just another day at the office.
Content curation plays an increasingly important role when using social media for personal branding and job search. However, social sharing behaviors that dominate with link dropping, auto-posting, and copy-posting are the marks of a lazy content curator. This blog post presents an improved approach for building a more remarkable personal brand identity using social media.
BuzzSumo is a content search engine that I guarantee will change how you find your content and the way you look at content discovery in general. It is extremely easy to use and yet very powerful, which is why it should be a tool that you get familiar with sooner rather than later.
Today, it’s not an understatement that digital marketing requires understanding and connecting a lot of disparate strategic, technology and content dots to succeed. In this new online environment where a customer learns, qualifies and considers a solution from search, sharing and social media, a whole new set of opportunities and challenges must be continually addressed. The result is that plenty of businesses are struggling with what has come to be known as Content Marketing.