Curating content is one of the ways you can easily sustain your content marketing activities. It involves sorting through existing relevant content on the web about a specific topic, and then organizing and packaging the information for its intended audiences. It’s more than simply collecting links, though.
Do you get loads of clicks to your content, but fail to get anything from your call-to-action? The problem won’t be that your content is bad, it’s that you’re not resonating with the people who matter — your audience.
Consider what it would be like to sit in a darkened room for eight hours daily reviewing thousands of pornographic, violent, and abusive images and videos. For human content moderators, this represents just another day at the office.
Content curation plays an increasingly important role when using social media for personal branding and job search. However, social sharing behaviors that dominate with link dropping, auto-posting, and copy-posting are the marks of a lazy content curator. This blog post presents an improved approach for building a more remarkable personal brand identity using social media.
BuzzSumo is a content search engine that I guarantee will change how you find your content and the way you look at content discovery in general. It is extremely easy to use and yet very powerful, which is why it should be a tool that you get familiar with sooner rather than later.
Today, it’s not an understatement that digital marketing requires understanding and connecting a lot of disparate strategic, technology and content dots to succeed. In this new online environment where a customer learns, qualifies and considers a solution from search, sharing and social media, a whole new set of opportunities and challenges must be continually addressed. The result is that plenty of businesses are struggling with what has come to be known as Content Marketing.
This post shows how to get more impressions and clicks for your LinkedIn Company Page by uploading your own images instead of using the default image that is automatically uploaded when you post a link in a status update.
Adding curation to the content mix can build credibility, trust, loyalty, thought leadership and reciprocating brand relationships. Providing the maximum amount of utility using a mix of content from different sources is a win-win for everyone involved, especially the content consumer.