Content curation is probably the most use ful task you can dedicate yourself to. It' s a way to engage, to sha re, to humanize, to appreciate, to brand, and to ta ke part in a community - n o t t o mention it' s a lot of fun.
The study identified a subset of millennials they dubbed “Gen-narrators.” Gen-narrators are all about curation , consuming, and creating. They’re a powerful group of influencers “whose reach is coveted by not only media companies but also brands.”
As promotion and distribution becomes a more popular topic of discussion amongst content marketers, stalwart tech companies are figuring out ways to get its slice. You know them – Facebook, Twitter, LinkedIn, Google, Apple, etc. We’re not talking newsfeed posts, either. We’re talking full-on gatekeeper status of the content consumed and shared on the Internet, period.
Content curation is the icing on the cake of your content strategy. It can help fill out and bind together your content mix, while increasing your brand’s visibility. Similarly, when you curate from credible sources, it increases your brand’s credibility and gives you a strong voice in industry conversations.
Understandably, businesses want to produce content so focussed on selling more stuff, but to do that they need to grow a large following of loyal fans – and that'll never be achieved without indulging their interests once in a while. This is why the 5:3:2 rule exists - and here's how it works.