The study identified a subset of millennials they dubbed “Gen-narrators.” Gen-narrators are all about curation , consuming, and creating. They’re a powerful group of influencers “whose reach is coveted by not only media companies but also brands.”
As promotion and distribution becomes a more popular topic of discussion amongst content marketers, stalwart tech companies are figuring out ways to get its slice. You know them – Facebook, Twitter, LinkedIn, Google, Apple, etc. We’re not talking newsfeed posts, either. We’re talking full-on gatekeeper status of the content consumed and shared on the Internet, period.
Content curation is the icing on the cake of your content strategy. It can help fill out and bind together your content mix, while increasing your brand’s visibility. Similarly, when you curate from credible sources, it increases your brand’s credibility and gives you a strong voice in industry conversations.
Understandably, businesses want to produce content so focussed on selling more stuff, but to do that they need to grow a large following of loyal fans – and that'll never be achieved without indulging their interests once in a while. This is why the 5:3:2 rule exists - and here's how it works.
Curator exists to help you find the most powerful and relevant content about the subjects your brand wants to discuss, whether that’s a real-time promotion event like a movie release or an on-going campaign by your brand. Perhaps one of the most important functions of Curator is that it gives users the ability to identify trending topics before the mainstream picks up on them.
How do you exactly go about curating excellent content? Do you just use Google? What if Google does the unthinkable and fails when you are looking for content? Simple: you find content curation tools to help you widen your scope! I am going to look at the top content curation tools you can use to help benefit your content in 2015.
Curating content is one of the ways you can easily sustain your content marketing activities. It involves sorting through existing relevant content on the web about a specific topic, and then organizing and packaging the information for its intended audiences. It’s more than simply collecting links, though.