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content development+best practices

April 18, 2017
Are you making these common content marketing mistakes? Contributor Ross Simmonds outlines some key content lessons.
11 Reasons Your Content Marketing Strategy Is Bleeding Money (And How To Stop It) | Social Media Today
December 07, 2016
Contributor Lilach Bullock offers her predictions for content marketing in 2017.
6 Predictions for Content Marketing in 2017 | Social Media Today
August 08, 2016
While every business is different, there are some rules of content marketing that apply to all.
Rules for B2B Content Marketing in 2016 | Social Media Today
August 01, 2016
Re-purposing your content can be a great way to maximize the value of your efforts.
July 13, 2016
How much does content marketing cost and what factors do you need to keep in mind? In this post, Barry Feldman outlines some of the most common factors.
Content Marketing Costs to Help You Budget Wisely | Social Media Today
June 07, 2016
While having a huge budget will help in your content efforts, you can create great, impactful posts without spending a heap. Here are some tips.
May 13, 2016
W hat do you do when your well of ideas content runs dry? In this post, Melonie Dodaro offers some tips on how to find new ideas for content.
9 Easy Places To Find New Ideas For Great Content | Social Media Today
April 27, 2016
Creating a consistent stream of content with the finite resources at your disposal can be tough, so you need to maximize your efforts in any way you can. Here are some tips on how to 'atomize' your content for better results.
How to Make More From Less with Content Atomization | Social Media Today
February 23, 2016
T he most shareable and link-worthy content you can cr eate is original r esearch. in a new episode of the Content Matters podcast, Barry Feldman and Andy Crestodina discuss the importance of research in your creation process.
Research: The Most Valuable Form of Content | Social Media Today
September 05, 2015
Marketing c ontent exists for only one purpose - to get conversions. C ontent marketers spend hours of time and energy ensuring that their content is creative, compelling, shared, and spread all over the place. Here are 10 things that might help a marketer keep pace.
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