In a perfect world, we'd all have fully stocked content marketing teams at our disposal. But often, that's not the case, and we need to do all we can to maximize the limited resources we have available.
Modern online marketers have a lot of different hats to wear. For the best results, try them all on for size but don't be afraid to share a few of the jobs with your team as needed. Changing hats from time to time can give you a welcome fresh perspective and reinvigorate your motivations.
In my opinion, the Content Marketing Manager will be one of the most important members of any marketing team moving forwards, they will be pivotal to a true multi-channel marketing strategy and without them, you’ll be doing one of two things; either paying an agency over the odds, or really missing a trick.