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content marketing

June 01, 2017
While a blog can educate, entertain, and inform an audience, it’s not the only media your content strategy should be focusing on.
Why Your Blog Isn't Enough [Infographic] | Social Media Today
May 31, 2017
Contributor Barry Feldman outlines ten effective ways to measure the effectiveness of your content efforts.
10 Easy Ways to Measure the Effectiveness of Your Content | Social Media Today
May 16, 2017
Re-freshing your blog can be a great way to get more readers and inspire contributors.
3 Reasons Why It’s Time to Redesign Your Company Blog | Social Media Today
May 14, 2017
While short-form content gets a lot of focus, there's still a lot of value in longer, more informative posts.
Yes, Long-Form Content Still Works — Here’s Why
May 12, 2017
Creating great content without any plan for promotion can be a huge waste of time. Here are a few tips on how to get your content the exposure it deserves.
How to Make Social Media Work for Your Business' Not-So-Sexy Blogging Niche | Social Media Today
May 10, 2017
Contributor Lucy Rendler-Kaplan outlined nine key steps in an effective content strategy.
9 Key Steps in Developing an Effective Content Strategy | Social Media Today
May 05, 2017
Leading marketers recently gathered at the Videonomics Summit to discuss the stats of video marketing - here are some of the highlights.
Leading Marketers Discuss Emerging Trends in Video Content [Video] | Social Media Today
May 03, 2017
We recently interviewed BuzzSumo Director Steve Rayson on the future of content, the importance of focus and his new app.
On the Future of Content: An Interview with Steve Rayson of BuzzSumo | Social Media Today
May 02, 2017
A business blog can provide a range of benefits - but you need to ensure the foundations are set before building it out.
May 02, 2017
Are you using user-generated content in your social campaigns? Contributor Lucy Rendler-Kaplan outlines some of the key benefits in this post.
UGC Is Content Marketing Gold | Social Media Today

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