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content marketing

November 10, 2009
Cynthia Kurtz starts off a recent blog post with a provocative statement: “Telling a story is not always the best way to tell a story.” She continues: There are no green fields in the land of stories; every available spot is occupied and contested. There are no story-free environments. When a new...
November 09, 2009
Content marketing is all the rage. Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere...
October 07, 2009
One of the great trends were seeing at ITSMA is increased automation of the lead process. It's great because the software acts as a battering ram for alignment between marketing and sales. But this trend has an unintended side effect: it exposes our content development processes (or lack thereof)...
September 29, 2009
Advertisers are looking for ways to connect with consumers in an increasingly fragmented and frankly expensive marketplace The wild west of content You've heard it called the democratization of content. We're moving from a consumer society to a producer society. Anyone can build a soapbox. And,...
May 02, 2009
Les tenanciers de Knockin me donnent un beau coup de main pour cet article, puisqu'ils relaient sur leur blog un plaidoyer pour le contenu, lancé par Kristina Halvorson, Stratège Editorial. Dans son article publié sur A List Apart (l'un des blogs de référence sur le contenu Web), l'experte en...
April 22, 2009
The tide of marketing is turning at last. After more than 13 years of battling against autistic -- and largely inefficient -- old world marketing techniques and visions, we are now witnessing a few cracks in the ice of top-down marketing strategy. Firstly, Regis Mc Kenna and Geoffrey Moore...
April 21, 2009
It is better to fail after trying something new, than to fail because you're not even trying . The definition - content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience -...
April 14, 2009
Small dick Mise en ligne par quinn.anya I had a funny discussion this week-end about "buzz". Remember how I dislike this word? Have a look here on why Buzz is non relevant notion . But anyway, I had this friend telling me that to make a buzz "buzz" (see how complicated it can be on Saturday night)...
March 17, 2009
I was talking to a small business owner last night. They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Right now, I have Facebook on the brain. As you may recall I am in the middle of writing a book...
March 12, 2009
Do you remember which ones were your favorite books in school? Were there any? Kidding aside, were they the ones filled with facts? Was there a particular subject matter that interested you? What was it about it that grabbed - and retained - your attention? Was it the writing? Perhaps the visuals?...

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