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content marketing

August 13, 2010
Most business owners, experts and professionals understand the importance of providing non-promotional, educational content during the beginning of the relationship with a customer. In essence, content marketing is information marketing , and information marketing is the new currency on the...
August 05, 2010
Catherine Novak over at WordSpring wrote a great post Tuesday on the merits of content versus conversation . As the word count on the comment I began to leave for her continued to grow, I realized I just might have a blog post of my own on my hands. In her post, Catherine quotes Cory Doctorow (via...
August 04, 2010
Relevant and valuable content will attract a clearly defined and understood target audience. Content marketing is an overarching term that involves the creation and sharing of content for the purpose of engaging your prospective clients. Educating your potential clients results in building your...
July 29, 2010
It will be increasingly difficult to grab attention from anyone on the Internet or in person. You may spend hours writing a great blog article, creating a high-value video or designing your marketing slicks only to find that people just aren’t interested in consuming them. Why? Because we’re being...
April 08, 2010
It's come up in several other blogs, tweets and other grapevines but I'll say it here too. Creative online content is slowly becoming few and far between. Why is that? Certainly people haven't all of a sudden become less creative... In this day of rapid innovations, I doubt very seriously this is...
March 10, 2010
This question of content and engagement strategy gets at the heart of how a company succeeds in bringing an audience to their website, keeping them engaged and even converting them to an action. I think content strategy development is all about discovering what people are passionate about, whether...
February 25, 2010
I was reading a recent blog post that Court wrote in regards to improving earnings on Hubpages. This could also relate to a number of other parasitic hosts as well that can rank fairly quickly out of the box such as infobarrel. They can also work for literally any web2.0 property that has trust...
January 30, 2010
Image via Wikipedia Okay, so it's difficult to actually pull money out of buyers for your marketing content (though there are rare exceptions: McKinsey has been doing it for years with the McKinsey Quarterly). Yet while generally we can't put a price tag on our content, we do charge for it. The...
January 08, 2010
In my tweetstream recently I saw an interesting question about the difference between communication and conversation in social media. It was an interesting question to consider, because of the difference in engagement and intimacy that a conversation has as opposed to communication. Given that...
January 04, 2010
Last nite we had another fabulous #blogchat discussion on how bloggers should attempt to monetize their blogs, and which options would work best for the blogger, and their readers. If you want to catch up, here's where you can read the transcript from last nite's chat . And the big issue/problem is...

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