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content marketing

October 26, 2011
What time and what day to post to Facebook could impact a brand's engagement with its fans.
September 15, 2011
According to a recent study by the Custom Content Council 73% of consumers prefer to get their information about an organization in articles rather than advertisements. That means it's more important than ever to include custom content in your marketing mix. Doing so will help drive purchases, improve relationships, and give your customers useful information in a medium they prefer. Here are 7 resources to help you never run out of content marketing ideas.
August 25, 2011
In a content marketing kickoff meeting not long ago, I encountered something out of the ordinary. A salesperson – a senior, successful salesperson – not only attended, but participated heavily in both the operational and content brainstorming portions of the meeting. Why, when most salespeople...
June 26, 2011
One of the most common questions we get asked at SoMeGo is: ‘What is the best tool for monitoring and measuring social media success?’ The problem with this question is there is no universal answer. It really can only be answered on a case-by-case basis. Here are a few pieces of advice to think...
May 18, 2011
Be interesting. Be smart. Work like a maniac. Create value and your customers will find you. It’s a socially brushed off sequel to “Build it and they will come”. But even interesting becomes noisy and ineffective without context and connection. The truly great promise of democratizing access for all is eating its own tail as more and more noise creates less and less connections that lead to value.
May 11, 2011
You can either crawl into a corner and make your own excuses for why your content marketing effort is not working, or you can make it your mission to turn your non-marketing employees into content marketing believers and participants.
May 05, 2011
When you have a plan and build the mythical content queue your odds of making content that is actually interesting – and repeatedly doing that – skyrocket.
April 15, 2011
Will Davis is Managing Partner of Right Source Marketing ( www.rightsourcemarketing.com ). Don’t hesitate to drop Will a comment on this post. If you liked this post, follow @willdavis on Twitter for more commentary like this and subscribe to our RSS feed.
April 11, 2011
Social media marketing has plenty of bells and whistles, but when you boil it down, using social media as part of a content marketing to generate demand is the key to engagement and growth.
March 17, 2011
When you say you want social media for your company, do you mean content marketing? Read this to find out.

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