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content marketing

March 17, 2009
I was talking to a small business owner last night. They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Right now, I have Facebook on the brain. As you may recall I am in the middle of writing a book...
March 12, 2009
Do you remember which ones were your favorite books in school? Were there any? Kidding aside, were they the ones filled with facts? Was there a particular subject matter that interested you? What was it about it that grabbed - and retained - your attention? Was it the writing? Perhaps the visuals?...
January 27, 2009
[ Failure: the Secret to success , 8:19" ] I'd like to try something different today, maybe it's because I've been spending more time on FriendFeed and Twitter . I'd love it if you did most of the talking here - I know we will all get ideas for follow up projects that way. Many of you reading have...
December 31, 2008
In a recent study conducted by Junta 42 , marketers said that they are going to be directing a good portion of their budgets towards content marketing and social media (other than blogs). There are several ways to interpret the flow of money to content marketing and social media: either more...
December 31, 2008
The results of the Junta42 survey done this month are most encouraging. Back in 2000 a Forrester Research study found that the number one reason someone comes back to a site is the quality of the content. And in Google's recently published SEO starter guide they say that the most important factor...
December 22, 2008
Junta 42 is a collection of (around 42) top bloggers and thought leaders from the social media and marketing industries. Today, Junta 42 released a collaborative document of 42+ social media and content marketing predictions for 2009. Most of the members of Junta 42 participated, including yours...
September 15, 2008
In my previous post, Building the Social Media Marketing Foundation , I emphasized the importance of delivering valuable and useful content to your audience as a means of building a following and, consequently, increasing sales. Chris Brogan , a ten-year veteran of using social media and technology...
May 07, 2008
Even before being included in Junta42 Top 42 Content Marketing Blogs list, I've given serious thought to content as a marketing strategy, especially since Brian Clark began touting it via his new Teaching Sells initiative. Junta42 defines content marketing as "a marketing technique of creating and...
February 16, 2008
If one thing is clear it's that the old ways of doing marketing where you placed your advertising on TV or in magazines, attended your industry trade shows, and pumped your prospects with high gloss collateral are at an end.... Link to original post

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