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content marketing

May 10, 2017
Contributor Lucy Rendler-Kaplan outlined nine key steps in an effective content strategy.
9 Key Steps in Developing an Effective Content Strategy | Social Media Today
May 05, 2017
Leading marketers recently gathered at the Videonomics Summit to discuss the stats of video marketing - here are some of the highlights.
Leading Marketers Discuss Emerging Trends in Video Content [Video] | Social Media Today
May 03, 2017
We recently interviewed BuzzSumo Director Steve Rayson on the future of content, the importance of focus and his new app.
On the Future of Content: An Interview with Steve Rayson of BuzzSumo | Social Media Today
May 02, 2017
A business blog can provide a range of benefits - but you need to ensure the foundations are set before building it out.
May 02, 2017
Are you using user-generated content in your social campaigns? Contributor Lucy Rendler-Kaplan outlines some of the key benefits in this post.
UGC Is Content Marketing Gold | Social Media Today
May 02, 2017
Here are some quick, easy tips on how to repurpose your content to maximize ROI.
Image of blurred train tracks indicating fast movement
May 01, 2017
Effective content curation can compliment your content marketing process while also boosting your social presence. Here are some of the best tools to help.
16 Content Curation Tools Which Can Help Streamline Your Efforts | Social Media Today
April 30, 2017
Here's a simple process for identifying your audience's key news sources via Twitter data.
How to Locate Key Publications and Influencers via Twitter | Social Media Today
April 27, 2017
Guest-blogging can be a great way to build your personal brand - here's a step-by-step guide on how to get featured in relevant publications.
Influencer Growth For Beginners: How To Get Featured in Major Publications | Social Media Today
April 25, 2017
If we removed the word 'selling' from 'social selling', would it more accurately capture the social marketing process?
It Should Be Called 'Social Helping' Not 'Social Selling' | Social Media Today