Recent Posts

The Importance of Earnestly Promoting Content

Edwin Huertas
Here is a basic truth by which we Web marketers abide: content drives action. But content can only work its magic if it reaches its intended audiences. Otherwise it’s like the zen thought experiment: “If a tree falls in the middle of a forest and no one is there to hear it, does it make a sound?” Unfortunately for marketers, we need to push our content out there; it does not automatically promote itself.
The Importance of Earnestly Promoting Content

Content Marketing Must Evolve to Marketing Content, or Else [SLIDESHARE]

chadpollitt
Content marketers without large established audiences who don’t see the writing on the wall are at risk of wasting a lot of money by creating copious amounts of content and publishing it to a nonexistent audience.
Content Marketing Must Evolve to Marketing Content, or Else [SLIDESHARE]

How to Promote Your Blog Post

Resonance
Blog posts need a little help to reach the eager eyes of your audience. Here are a few ideas on how to promote your content on social channels.
How to Promote Your Blog Post

Is it Worth it to Promote Messages on Facebook and Twitter?

socialreport
Facebook has certainly made it very easy and convenient to promote your posts. All you do is you quickly click on ‘Boost’ button, pick how many people you want to reach and Facebook does the rest.
Is it Worth it to Promote Messages on Facebook and Twitter?

A Completely Biased Point of View on Content Marketing

chadpollitt
Failure fatigue is quickly becoming content marketing’s biggest enemy. We've all been led to believe that if we just publish great problem-solving content on our company’s blog and do it often enough, it will get noticed by the search engines and social media in a big way. Unfortunately, great problem-solving content goes unread every day, which can be demoralizing to the creator. The next marketer who publishes branded content and gets lackluster results shouldn't feel demoralized; they should be asking their boss why they didn't promote it.
A Completely Biased Point of View on Content Marketing

Introducing the Content Promotion Ecosystem

chadpollitt
The content promotion industry is starting to grow up. It’s now being regularly written about by marketers and communications professionals of all stripes. With the buzz bubbling and the posts popping, one thing is clear – there’s still a lot of confusion about content promotion channels and the tools used to effectively tap into them.
Introducing the Content Promotion Ecosystem

Don't Leave Your Content Hanging: How to Effectively Promote and Monitor Content

Kyra Kuik
Content marketing is growing, which is great news for customers wanting new information and for businesses wanting to provide value to their customers. But, as more and more content becomes available to readers, it becomes necessary to make sure your content actually gets noticed.
Don't Leave Your Content Hanging: How to Effectively Promote and Monitor Content