According to a survey from the Custom Content Council , 72% of marketers feel that content marketing offers a better ROI than magazine advertising, while 69% think that it’s more effective than direct mail and PR. To demonstrate the effectiveness of content, here are 25 brands that have seen success through content.
Brands looking to develop a content marketing strategy should c onsider creating a marketing content hub and populating it regularly not only with blog posts or homegrown content, but with curated , user generated, co-created and various types of media your prospects find relevant and useful. Barry Feldman shares some tips in this post.
It's no secret that content marketing done well can yield huge spikes in traffic, thousands of social share, and a legion of new followers. But beyond one-off campaign results, how can the sum of content marketing efforts impact your bottom line over time?”
By now, most social marketers probably feel pretty adept at giving advice about what works on social media and what doesn’t. But with social media now being bombarded with fresh content every second, it’s no longer enough to just understand what works - it’s essential you understand how to utilize those learnings in order to stand out from the crowd, knowing exactly what content will be shared by your target audience.