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content strategy

July 29, 2015
Often, the hardest part of launching a new website or getting a marketing plan off the ground involves getting content from different members of the team or organization. Having multiple perspectives and ideas is helpful, but it can also turn something that should be simple into a herding exercise. But it doesn't have to be that way - here are seven tips you can use to get great content from your team in a timely manner:
7 Tips For Gathering Content From Your Team | Social Media Today
July 29, 2015
Creating awesome content that addresses your customer service requests is an investment, and spending on the wrong type of content could be an expensive mistake to make. Understanding exactly which content provides the most ROI for your business objectives is crucial and not always easy to accomplish. Here's a few tips.
Author: djking / photo on flickr
July 11, 2015
Understandably, businesses want to produce content so focussed on selling more stuff, but to do that they need to grow a large following of loyal fans – and that'll never be achieved without indulging their interests once in a while. This is why the 5:3:2 rule exists - and here's how it works.
Social sharing
May 08, 2015
While most people immediately think of monetary rewards when considering incentives, the effect of recognition on employee well-being should not be ignored. When you let people know that you appreciate the hard work they do for you, it reinforces that working hard for you is worth it.
January 10, 2015
I am not a advocate of “Day 1 Selling” or even offering a product 6 months from now. A content marketing strategy requires time to earn the trust needed to build a profitable business. By all means, factor in 6-12 months of promotion free audience building. You will see better results if you do.
November 26, 2014
There are two critical steps to creating a content strategy that helps your brand get noticed and converts: developing buyer personas AND determining what questions they will ask at each stage of the sales cycle.
October 05, 2014
It's terrifyingly easy to let your work consume your life when you're a social media manager. But with all of the tools at our disposal, there is no excuse for a social media manager's work to take over his or her life. Here are the top five reasons why social media managers often tip the work/life scale towards work, including a few commonly cited as arguments against advance scheduling.
September 14, 2014
One of the most interesting things about setting content strategy, to my mind, is this: good brand development and good content marketing go hand-in-hand.
July 28, 2014
Facebook users are keenly aware of the fact that by engaging with your content, they are communicating something to their friends. As a page manager, your job is to create content that helps your target audience express themselves. So each time you sit down to create a post, ask yourself these two questions.
July 16, 2014
Whether you're using banner ads on your own website or blog to promote your products, or you buy banner ad space on other sites and blogs, the unbranded banner can be a very effective tool. By creating a banner that has an enticing message about the product you're promoting, but doesn't actually mention it by name, you're creating curiosity in the mind of the visitor. They'll click on the banner just to see where it leads.