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One of the most interesting things about setting content strategy, to my mind, is this: good brand development and good content marketing go hand-in-hand.
Facebook users are keenly aware of the fact that by engaging with your content, they are communicating something to their friends. As a page manager, your job is to create content that helps your target audience express themselves. So each time you sit down to create a post, ask yourself these two questions.
Whether you're using banner ads on your own website or blog to promote your products, or you buy banner ad space on other sites and blogs, the unbranded banner can be a very effective tool. By creating a banner that has an enticing message about the product you're promoting, but doesn't actually mention it by name, you're creating curiosity in the mind of the visitor. They'll click on the banner just to see where it leads.
Jump in the pool of current events to make your written content relevant and engaging for your readers. The "holiday season" refers to the autumn to winter stretch of American holidays for a reason. After you get past this time of year, holidays are few and far in between. Case in point: summer.
You’re probably thinking your content strategy is pretty awesome, and by now you published some incredible content. Lots of people should stop by, right? Yes, they should - but the reality is many people only go to select sites and never stray far from their corner of the Internet. Here's how inbound marketing can help.
We all know that content is important, and understand why. But if you’re a business owner that’s just begun exploring content development as a way of reaching customers, getting started with the process is tricky. Here are three key questions you can use to map out your business content strategy.
Just think about it: having an excellent content strategy is like having money in the bank. There’s at least one good reason why you should always plan ahead when it comes to crafting content: it’s easier to reach your destination when you know where you’re heading.
A content marketing plan can be daunting to put together. It is a lot of work, involves hours of research, takes input (at least it should) from various areas of your organization, and requires some deep thinking. Sometimes I have trouble diving into a content marketing plan, and I do lots of them.
One of the most fun and frustrating things to do working in social media is coming up with content strategies. Developing a great strategy is the opportunity to present a brand in a way that is informative, entertaining and useful. I highly recommend that you think strategically.
At one point, maybe even recently, you asked yourself, “I’ve opened a Facebook page for my business, but now what? What kind of content do I upload?” One of the biggest challenges facing a brand that's trying to develop its social media presence is planning a content strategy.