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content strategy

January 17, 2017
When you write for the Internet, you write for the whole world - but how can your organization ensure that its content is easy to understand, helpful, and appropriate for an international audience?
The World Is Your Oyster: Writing for an International Audience and Localization | Social Media Today
January 13, 2017
What do the top content marketing predict well see in 2017? Contributor Joei Chan sought to find out.
2017 content marketing predictions
January 06, 2017
A good content marketing strategy offers an audience a full spectrum of educational content on a given subject.
The Fundamentals: Why You Need Basic Content That’s Been Done Before
January 03, 2017
I can only hope that 2016 was the high-water mark of click-bait, and that in 2017, as social media platforms get smarter about displaying content from credible sources and advertisers, click-bait and its associated dangers will subside.
The Social Media Scourge of 2016: The Rise (and Hopefully Fall) of Click-Bait | Social Media Today
December 28, 2016
Blogging is a great way to solidify your brand presence, but brand publishing can take this to the next level.
Why (and How) You Should Elevate Your Blog to a Brand Publication | Social Media Today
December 23, 2016
What's the secret to making your website more effective? Barry Feldman explains his findings in this post.
How to Make Your Website More Effective | Social Media Today
December 23, 2016
Even if you’re creating great content, these mistakes can still sink your traffic.
4 Content Marketing Mistakes To Depth Charge Your Traffic | Social Media Today
December 21, 2016
Here are some tips for how you can improve your B2B content, and the way you market it, in 2017.
Digital Marketing And Content for Your B2B Business: What To Focus on in 2017 | Social Media Today
December 09, 2016
Here are some key tips to help you stand out with your content marketing efforts.
4 Scientific Ways to Get More Traffic with Content Marketing | Social Media Today
December 07, 2016
Contributor Lilach Bullock offers her predictions for content marketing in 2017.
6 Predictions for Content Marketing in 2017 | Social Media Today