Everyone in social media and the wider digital marketing realm knows that content is crucial. But as more and more players move into the content marketing space, so too does that space get crowded, increasing the competition for attention and making it harder for each individual piece of content to stand out. So how do you make your branded material rise above and grab attention? LinkedIn has an answer.
While the emphasis of the marketing world is increasingly focused on social media channels, tried and true outreach methods like newsletters can still be very effective. In this post, Chris Syme looks at how one company maximizes attention with their newsletter strategy.
Often, the hardest part of launching a new website or getting a marketing plan off the ground involves getting content from different members of the team or organization. Having multiple perspectives and ideas is helpful, but it can also turn something that should be simple into a herding exercise. But it doesn't have to be that way - here are seven tips you can use to get great content from your team in a timely manner:
Creating awesome content that addresses your customer service requests is an investment, and spending on the wrong type of content could be an expensive mistake to make. Understanding exactly which content provides the most ROI for your business objectives is crucial and not always easy to accomplish. Here's a few tips.
Understandably, businesses want to produce content so focussed on selling more stuff, but to do that they need to grow a large following of loyal fans – and that'll never be achieved without indulging their interests once in a while. This is why the 5:3:2 rule exists - and here's how it works.
While most people immediately think of monetary rewards when considering incentives, the effect of recognition on employee well-being should not be ignored. When you let people know that you appreciate the hard work they do for you, it reinforces that working hard for you is worth it.
I am not a advocate of “Day 1 Selling” or even offering a product 6 months from now. A content marketing strategy requires time to earn the trust needed to build a profitable business. By all means, factor in 6-12 months of promotion free audience building. You will see better results if you do.
There are two critical steps to creating a content strategy that helps your brand get noticed and converts: developing buyer personas AND determining what questions they will ask at each stage of the sales cycle.
It's terrifyingly easy to let your work consume your life when you're a social media manager. But with all of the tools at our disposal, there is no excuse for a social media manager's work to take over his or her life. Here are the top five reasons why social media managers often tip the work/life scale towards work, including a few commonly cited as arguments against advance scheduling.