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content strategy

May 05, 2016
It's crucial that you construct your social content around the key metrics that align with your marketing objectives - here are some important metrics to consider, and how to use them.
6 Key Metrics to Drive Social Content Strategy
May 01, 2016
Everyone deals with writer’s block sometimes, but as a content marketer, it’s important to have a steady flow of ideas if you want to keep marketing your business effectively.
How To Get Your Small Business Started With Content Marketing | Social Media Today
April 29, 2016
The content that performs consistently well and generates engagement on social platforms caters to five very specific requirements, each of which reflects something greater.
The Social Media Engagement Formula | Social Media Today
April 29, 2016
An article full of bite-sized tips always goes well because readers always find something to take home, and i f you make those bite-sized tips tweetable right from the page, it goes even better.
Creating “Tweetable” Tips Article to Drive Shares and Traffic
March 11, 2016
According to a survey from the Custom Content Council , 72% of marketers feel that content marketing offers a better ROI than magazine advertising, while 69% think that it’s more effective than direct mail and PR. To demonstrate the effectiveness of content, here are 25 brands that have seen success through content.
25 Brands That Made it Big with Content Marketing | Social Media Today
November 10, 2015
Taco Bell's latest social media campaign looks to capitalize on the rising emoji trend, though in a different way to everyone else, providing some interesting food for thought for marketers.
Taco Bell’s New Campaign Highlights the Opportunities in Social Marketing Creativity | Social Media Today
November 06, 2015
Brands looking to develop a content marketing strategy should c onsider creating a marketing content hub and populating it regularly not only with blog posts or homegrown content, but with curated , user generated, co-created and various types of media your prospects find relevant and useful. Barry Feldman shares some tips in this post.
Content Marketing Turns Most into Toast | Social Media Today
October 31, 2015
A big part of online success is making your content easy for audiences to read. A pply the fundamentals noted in this infographic to create more readable, shareable content.
10 Fundamentals Of Readable Content [Infographic] | Social Media Today
October 20, 2015
It's no secret that content marketing done well can yield huge spikes in traffic, thousands of social share, and a legion of new followers. But beyond one-off campaign results, how can the sum of content marketing efforts impact your bottom line over time?”
How Content Marketing Works For Your Bottom Line [Infographic] | Social Media Today
October 17, 2015
By now, most social marketers probably feel pretty adept at giving advice about what works on social media and what doesn’t. But with social media now being bombarded with fresh content every second, it’s no longer enough to just understand what works - it’s essential you understand how to utilize those learnings in order to stand out from the crowd, knowing exactly what content will be shared by your target audience.
5 Ways to Make Social Media Work for You | Social Media Today