Brands looking to develop a content marketing strategy should c onsider creating a marketing content hub and populating it regularly not only with blog posts or homegrown content, but with curated , user generated, co-created and various types of media your prospects find relevant and useful. Barry Feldman shares some tips in this post.
It's no secret that content marketing done well can yield huge spikes in traffic, thousands of social share, and a legion of new followers. But beyond one-off campaign results, how can the sum of content marketing efforts impact your bottom line over time?”
By now, most social marketers probably feel pretty adept at giving advice about what works on social media and what doesn’t. But with social media now being bombarded with fresh content every second, it’s no longer enough to just understand what works - it’s essential you understand how to utilize those learnings in order to stand out from the crowd, knowing exactly what content will be shared by your target audience.
W ould you like to build authority, establish trust, increase brand awareness and grow your business results? If you answer yes to any of these questions and you haven’t ever considered guest blogging or content syndication then you should definitely read this blog post and listen to the 166th episode of the Social Zoom Factor podcast.
One of the most common post types you see when looking through social media pages – especially wh en looki ng through small business pages and people starting out in social – is inspirational quote posts.But are they effective, and should you use them?
Everyone in social media and the wider digital marketing realm knows that content is crucial. But as more and more players move into the content marketing space, so too does that space get crowded, increasing the competition for attention and making it harder for each individual piece of content to stand out. So how do you make your branded material rise above and grab attention? LinkedIn has an answer.
While the emphasis of the marketing world is increasingly focused on social media channels, tried and true outreach methods like newsletters can still be very effective. In this post, Chris Syme looks at how one company maximizes attention with their newsletter strategy.