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content strategy

October 21, 2016
A recent study found that most content published online generates little to no results. In this post, Barry Feldman outlines what he thinks the problem is, and how to solve it.
Digital Marketing Failure: Why the Glass is More than Half Empty | Social Media Today
October 21, 2016
Content curation is an important and valuable tool for your online marketing efforts, but it should never take on the most prominent role in your process. Here's why.
Why Content Curation Should Never be the Star of a Marketing Strategy | Social Media Today
October 12, 2016
What can a white paper do for your organization? It can leverage thought leadership and show expertise. It can help build relationships. It can inform and persuade prospective advocates, members, or donors.
Creating Effective White Papers That Ignite Action | Social Media Today
October 07, 2016
Creating a new tagline for your business takes consideration and thought. Here are some tips to keep in mind.
October 02, 2016
You need good feedback to improve your content marketing efforts, but uninformed is worse than none at all. Here’s how to get exactly what you need.
How Uninformed Feedback Can Hurt Your Content Marketing
September 19, 2016
There's a lot of advice around relating to content marketing and not all of it's helpful. Here are some things you should avoid in your own content strategy.
4 Things I Saw Content Marketers Do This Week — That You Shouldn’t
September 02, 2016
Genuine product recommendations from normal people can be significantly more persuasive than marketing copy, and you can use that to advantage.
How Honesty Can Give An Edge To Your Inbound Marketing Strategy | Social Media Today
August 31, 2016
You can extend the life, and exposure, of your content by breaking it down into smaller content pieces - here's how.
Create Quotes
August 23, 2016
Many businesses have a content strategy in place, but fewer are putting equal focus on distribution and outreach.
4 Powerful Social Media Outreach Tactics | Social Media Today
August 18, 2016
Looking for ways to boost your performance on Snapchat? Here are some tips from contributor Austin Iuliano.
6 Ways to Boost Your Snapchat Engagement | Social Media Today