- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
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First there was the content. Content is king. Every content creator knows that creating super cool content every day - it's a hell job. That's why we need special tools to help us in creating content. Here is a list of ten fantastic tools, and just to be nice, they have been arranged in order of greatness. The first ones are the best ever the bottom ones are still top jaw droopingly great, but are just not as fantastic as the ones listed above.
Don’t we all want to write awesome content faster and more consistently? Yes. I’m not referring to business-style blog posts, either, but anything you throw out to social media, your press releases, website content, and other material you publish on a regular basis. Time is, after all, the one thing separating us from publishing share-worthy material to billions of readers (see: exaggeration).
Thanks to the rise in content marketing, content writers are high in demand, but what exactly differentiates them from other writers? Content marketing is a quickly growing field. With that growth comes opportunities for entrepreneurial minded writers.
As sad as it may be, these modern times are very quickly moving away from the printed word and heading towards online content. It is now more expensive than ever before to get something printed because of the decline of the printed word.
Writing is no doubt the easiest part when it comes to content creation, but the real pickle is coming up with great ideas to keep the reader glued to each crafted sentence. Oh yes, it can be pretty difficult to keep coming up with exceptional content that readers cannot get enough of.
Creating high quality content will be a major focus for brands in 2014. Strengthening your online presence will rely on it, and for many businesses this poses a new challenge, a new element to factor into their strategic planning. But creating engaging, quality content needn't be a daunting task.
In a society full of hashtags, twerking and microblogging, content is quickly getting lost in translation. Since many grandparents shaped the world we enjoy today, why are our culturally diverse marketing messages missing the new school thinking population? Here's my two cents' worth of remediation, fellow marketers.
If you have been working with a brand or product for a long time, it can feel like all of your content ideas sound the same. Content diversity is an absolute MUST in social media marketing and for blogs as well. What do you do when you get content writer’s block?