- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
As more small businesses get involved with Facebook, they’re using contests to engage more of their followers. Unfortunately, not all businesses follow Facebook’s official rules and guidelines for contents; in some cases, failure to follow these guidelines can put businesses at risk of having their Facebook page removed from the social network altogether.
So you want to run a wicked online contest that will drive engagement and attention to your Twitter page, but you are absolutely unsure where to even begin with such a project. Here are my six tips to help you run a successful Twitter contest.
Cole Haan just ducked a legal bullet from the Federal Trade Commission after the agency investigated the company’s recent Pinterest contest. The FTC concluded that the contestant’s pins were endorsements of the brands that did not contain legally required disclosures.
Online contests and sweepstakes are a simple and effective way for your small business to increase brand visibility while introducing new users to your products and services. Facebook is undoubtedly the most common social media platform to run contests.
A user’s first experience to the contest will likely take her to the front page. Immediately, you’ll want to click on the big “Take me to the Contest” button and you’ll see the top nominated posts, each one with a Tweet button and Share button. Sharing will be crucial to the success of your contest.
“Competitions create a level playing field among participants and provide a vehicle for organizations to reward—and benefit from—creative thinking,” says Anil Rathi of Skild. That belief is what inspired him to create the Innovation Challenge, the largest and most-established online competition platform.
With Halloween fast approaching, marketers are looking for ways to “Halloween-i-fy” their efforts on social media. Did you know that 30 percent more people enter promotion campaigns during Halloween? That’s why we have here today an infographic that presents Halloween ideas for Facebook marketing.
There are now more Facebook Contest options since Facebook loosened up the promotion policy and allows contests on both the Timeline via a post, and via apps on tabs. So how can you decide which to use? The key is understanding how the contest fits into your larger marketing strategy.
Earlier this week Facebook announced changes to their promotion guidelines, which is exciting news for small business owners. In this post, we share five awesome Timeline contest ideas, along with some best practices and answers to questions we've seen since this announcement.
Your company’s customer and prospect information is the most valuable asset in your business. It must be protected. Limiting third party access is a best practice every company needs because shared information can become public or be provided to the competition at any point in time.