You’re looking to grow your business, increase social engagement, and drive sales, so you stumble upon the world of sweepstakes and contests. But, what’s the difference between the two? Should you run a sweepstakes or a contest? What are the use cases? Which one will help you grow your business more? This article will take you step by step through the differences between the two, how they can be used, and why one may be better than the other for rapid growth.