Marketing professionals recognize social media contests as one of the most popular and effective ways to gather data from users and consumers. But what types of data are brands collecting? And what does the data they’re collecting say about the marketing industry now? To answer these questions, we analyzed a database of nearly 1 million promotion forms used by brands around the world.
You’re looking to grow your business, increase social engagement, and drive sales, so you stumble upon the world of sweepstakes and contests. But, what’s the difference between the two? Should you run a sweepstakes or a contest? What are the use cases? Which one will help you grow your business more? This article will take you step by step through the differences between the two, how they can be used, and why one may be better than the other for rapid growth.
As more small businesses get involved with Facebook, they’re using contests to engage more of their followers. Unfortunately, not all businesses follow Facebook’s official rules and guidelines for contents; in some cases, failure to follow these guidelines can put businesses at risk of having their Facebook page removed from the social network altogether.
So you want to run a wicked online contest that will drive engagement and attention to your Twitter page, but you are absolutely unsure where to even begin with such a project. Here are my six tips to help you run a successful Twitter contest.
Cole Haan just ducked a legal bullet from the Federal Trade Commission after the agency investigated the company’s recent Pinterest contest. The FTC concluded that the contestant’s pins were endorsements of the brands that did not contain legally required disclosures.
Online contests and sweepstakes are a simple and effective way for your small business to increase brand visibility while introducing new users to your products and services. Facebook is undoubtedly the most common social media platform to run contests.
A user’s first experience to the contest will likely take her to the front page. Immediately, you’ll want to click on the big “Take me to the Contest” button and you’ll see the top nominated posts, each one with a Tweet button and Share button. Sharing will be crucial to the success of your contest.
“Competitions create a level playing field among participants and provide a vehicle for organizations to reward—and benefit from—creative thinking,” says Anil Rathi of Skild. That belief is what inspired him to create the Innovation Challenge, the largest and most-established online competition platform.
With Halloween fast approaching, marketers are looking for ways to “Halloween-i-fy” their efforts on social media. Did you know that 30 percent more people enter promotion campaigns during Halloween? That’s why we have here today an infographic that presents Halloween ideas for Facebook marketing.
There are now more Facebook Contest options since Facebook loosened up the promotion policy and allows contests on both the Timeline via a post, and via apps on tabs. So how can you decide which to use? The key is understanding how the contest fits into your larger marketing strategy.