Recent Posts

Should You Run a Sweepstakes or a Contest?

massarogi
You’re looking to grow your business, increase social engagement, and drive sales, so you stumble upon the world of sweepstakes and contests. But, what’s the difference between the two? Should you run a sweepstakes or a contest? What are the use cases? Which one will help you grow your business more? This article will take you step by step through the differences between the two, how they can be used, and why one may be better than the other for rapid growth.
Should You Run a Sweepstakes or a Contest?

Is Your Facebook Contest Legal?

Chris Marentis
As more small businesses get involved with Facebook, they’re using contests to engage more of their followers. Unfortunately, not all businesses follow Facebook’s official rules and guidelines for contents; in some cases, failure to follow these guidelines can put businesses at risk of having their Facebook page removed from the social network altogether.
Is Your Facebook Contest Legal?

6 Tips For Running a Twitter Contest

Marinigh
So you want to run a wicked online contest that will drive engagement and attention to your Twitter page, but you are absolutely unsure where to even begin with such a project. Here are my six tips to help you run a successful Twitter contest.
6 Tips For Running a Twitter Contest

Why Contest Hashtags Can Get You in Legal Trouble

kbhilfer
Cole Haan just ducked a legal bullet from the Federal Trade Commission after the agency investigated the company’s recent Pinterest contest. The FTC concluded that the contestant’s pins were endorsements of the brands that did not contain legally required disclosures.
Why Contest Hashtags Can Get You in Legal Trouble

15 Sweepstakes Sites To Boost Your Online Contest Entries

Sarah Mincher
Online contests and sweepstakes are a simple and effective way for your small business to increase brand visibility while introducing new users to your products and services. Facebook is undoubtedly the most common social media platform to run contests.
15 Sweepstakes Sites To Boost Your Online Contest Entries

How To Run a Successful End of the Year Contest

davidcheng
A user’s first experience to the contest will likely take her to the front page. Immediately, you’ll want to click on the big “Take me to the Contest” button and you’ll see the top nominated posts, each one with a Tweet button and Share button. Sharing will be crucial to the success of your contest.
How To Run a Successful End of the Year Contest

Social Startups: OpenSkild Is the Cost-Effective, Self-Service Competition App for Any Company

shaybmoser
“Competitions create a level playing field among participants and provide a vehicle for organizations to reward—and benefit from—creative thinking,” says Anil Rathi of Skild. That belief is what inspired him to create the Innovation Challenge, the largest and most-established online competition platform.
Social Startups: OpenSkild Is the Cost-Effective, Self-Service Competition App for Any Company

Halloween Facebook Marketing Ideas [INFOGRAPHIC]

Socialbarrel
With Halloween fast approaching, marketers are looking for ways to “Halloween-i-fy” their efforts on social media. Did you know that 30 percent more people enter promotion campaigns during Halloween? That’s why we have here today an infographic that presents Halloween ideas for Facebook marketing.
Halloween Facebook Marketing Ideas [INFOGRAPHIC]

Facebook Contest Guide: How to Choose Between Timeline and Tab Contests

PamMoore
There are now more Facebook Contest options since Facebook loosened up the promotion policy and allows contests on both the Timeline via a post, and via apps on tabs. So how can you decide which to use? The key is understanding how the contest fits into your larger marketing strategy.
Facebook Contest Guide: How to Choose Between Timeline and Tab Contests

5 Awesome Timeline Promotion Ideas

Jim Belosic
Earlier this week Facebook announced changes to their promotion guidelines, which is exciting news for small business owners. In this post, we share five awesome Timeline contest ideas, along with some best practices and answers to questions we've seen since this announcement.
5 Awesome Timeline Promotion Ideas