April 9, 2015 will be the first annual International Conversion Rate Optimization Day. April 9 is also my 45th birthday. I’ve invested almost half my life evangelizing for conversion rate optimization (CRO). I should be thrilled but instead I find myself asking: is CRO, as it is practiced today, a dead end?
If you run a small business then you definitely know how frustrating email marketing can be. You do everything you can to build up your email list, you spend hours composing your emails, you send out your emails, and then you wait. But sometimes you just keep waiting, and nothing happens.
Conversion optimisation refers to the process of improving your website so that it converts more visitors into actual buying or enquiring customers. It’s all about improving both your processes and messaging so that you make your website more appealing and quicker and easier for people to use.