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April 27, 2016
If you’re having trouble getting website visitors to convert, check out these five tips to optimize your website for conversions.
January 06, 2016
This post will look at 5 studies that show how load times impact conversions and then 3 tips that can dramatically improve your website load times.
November 25, 2015
Visual content is the key to getting customers to consider you in the first place, and then to stay. A lot can happen in a first glance.
October 07, 2015
Landing pages are designed for one basic purpose: to generate conversions. This may include selling a physical product, selling a digital product, generating leads, or even attracting email signups. You can improve the conversion rate of your landing page by following the tips listed below.
May 20, 2015
If you’re in the professional services industry, you already know that the competition today is fierce. What many executives don’t know, however, is just how critical a B2B website is in helping professional services firms stand out from the rest of the pack. So, how important is it? The Hinge Research Institute has found that 80% of professional services buyers check out a firm’s website to evaluate them as a potential provider.
October 12, 2014
These two simple tweaks in Facebook took our front-end conversion rate from 7% to 40% without losing quality. Can you guess which tweaks?
September 04, 2014
Tracking the ROI of social media should be integral to every campaign, however only 10% of businesses are monitoring their results. For companies that rely on telephone conversions for the majority of their business it can seem especially difficult to effectively connect online and offline marketing. Here are three techniques that marketers can use to understand social media ROI and build more sophisticated campaigns.
July 25, 2014
The LinkedIn ecosystem is a very tempting target for B2B marketers. After all, you can target in ways you simply can't get away with in other advertisers. Someone's title, skills, location and company are all up for grabs. It should be like shooting fish in a barrel, but alas, like all magic bullets, this one still requires pinpoint marksmenship.
July 22, 2014
What most marketers are describing when they use the term "conversion" is actually a measureable form of success that helps a brand achieve its business goals, such as sales, subscriptions, website visits influenced by social media, and so forth. In truth, a conversion is an adoption of a belief, in which the natural response is a radical behavioral shift to actively pursue engaging others to convert to that belief.
June 14, 2014
As of the end of the year 2013, there are over 3.6 billion email accounts in existence, and most businesses will spend at least some of their time and resources sending various types of marketing messages to a group of subscribers within that pool.