If you’re in the professional services industry, you already know that the competition today is fierce. What many executives don’t know, however, is just how critical a B2B website is in helping professional services firms stand out from the rest of the pack. So, how important is it? The Hinge Research Institute has found that 80% of professional services buyers check out a firm’s website to evaluate them as a potential provider.
Tracking the ROI of social media should be integral to every campaign, however only 10% of businesses are monitoring their results. For companies that rely on telephone conversions for the majority of their business it can seem especially difficult to effectively connect online and offline marketing. Here are three techniques that marketers can use to understand social media ROI and build more sophisticated campaigns.
The LinkedIn ecosystem is a very tempting target for B2B marketers. After all, you can target in ways you simply can't get away with in other advertisers. Someone's title, skills, location and company are all up for grabs. It should be like shooting fish in a barrel, but alas, like all magic bullets, this one still requires pinpoint marksmenship.
What most marketers are describing when they use the term "conversion" is actually a measureable form of success that helps a brand achieve its business goals, such as sales, subscriptions, website visits influenced by social media, and so forth. In truth, a conversion is an adoption of a belief, in which the natural response is a radical behavioral shift to actively pursue engaging others to convert to that belief.
As of the end of the year 2013, there are over 3.6 billion email accounts in existence, and most businesses will spend at least some of their time and resources sending various types of marketing messages to a group of subscribers within that pool.
Blogging can be an amazing experience. It can also be the most draining, tiring, frustrating, and demoralizing thing you will do as an online entrepreneur. The main reason for this is that it takes a really long time to see results from your efforts.
Welcome to this five-part series of articles on structuring your website for conversion. This series discusses a number of things to consider when designing your site, from product grouping, upselling and cross-selling, real-time communication to customer pain points.
Generating leads is one thing, but keeping those leads interested in what your site has to offer is another thing. Your content should be able to keep your visitor interested enough to make a sale. But even when they don’t purchase during their first visit, constantly updated and relevant content can keep them coming back for more information.
Even though we all intuitively know numbers don’t matter, it’s hard for clients and bosses to pay for something that takes time. They want to see lots of things happening – news releases written, Facebook fans increasing, videos being produced. Remember, you are the expert. You do this every, single day. You are talking to human beings.