Last month, David Brock, president of Partners in Excellence, published an excellent article titled A Frightening Look At the Cost Of a Sales Person. Brock recounted some statistics that should disturb senior sales executives, as well as their CEOs and CFOs.
There are a number of reasons why websites suffer downtime. The server may be experiencing systems overload, hardware malfunctions or data center issues. It may be DNS-related like the DNS address may have been wrongly encoded or the domain name has already expired.
Yes, handled properly, social media can still be a highly cost-effective component of your marketing, customer service and recruitment efforts. And, yes, it is a new cost of doing business, which if ignored will leave your company at a competitive disadvantage.