#SMTLive Schedule

crisis communications

March 28, 2017
United has been embroiled in another social media crisis - so what could they have done to avoid it? Contributor David Amerland provides his insight.
United Airlines' latest social media failure twists them in knots
September 02, 2016
Dealing with a social media crisis is difficult, but with some preparation and planning, you can avoid it becoming a more significant concern.
7 Tips for Taking the Stress Out of a Social Media Crisis | Social Media Today
May 27, 2016
When dealing with a data breach or similar crisis, it's important your brand adheres to an established communications plan. Here are some tips.
Digital Crisis Communications
July 25, 2015
What do you do when someone posts something negative about your brand online? Do you respond straight away? Do you ignore it? In this post, Chris Syme present five elements that need to be addressed as part of any social media crisis plan.
When Should You Respond To A Social Media Surprise? | Social Media Today
July 17, 2014
It is extremely important that businesses adopt a Social Media Risk Plan to manage their reputation online and know how to mitigate potential threats.
February 25, 2014
I'm looking at the case of Fitbit's voluntary recall and subsequent 86-ing of their top new fitness tracker, the Force, from two very different points of view: one as a communications and marketing professional, and the other as a loyal customer and brand advocate. It’s the latter that has motivated me to draft this post.
November 11, 2013
Social media and publicity go hand in hand. In fact, they need each other in order to function most effectively, as intelligent and responsive community management for a brand will often help or exacerbate a PR crisis as it unfolds in real time.
October 20, 2012
Think of several crises that may befall your organization: a leaked YouTube video of an off the cuff comment made by your CEO, a racist comment made by a member of your staff to a client or customer, a product defect that injured or poisoned a consumer, or an ill advised post that went viral (see KitchenAid post). In any of these cases the response would be different based on the specific issue, the seriousness of the claim, or the staff members involved.
March 14, 2012
The air can often get very thin in the executive conference rooms of large corporations. How are those at the C-level maintaining their brands' reputations and dealing with crisis as news cycles continue to shorten because of Twitter and emerging platforms? And are there lessons for small- and medium sized businesses to be found in their travails? Bill Wohl, former CCO of HP, discloses the answers.
December 23, 2011
How a brand handles a crisis is of course very important. The recent FedEx delivery driver debacle once again brought to light the need for proper crisis management. A nationally-renowned expert of crisis management weighs in.

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