It’s important to remember in social media marketing that the process isn’t over just because someone saw your ad or liked your page. Yes, consistent engagement of a fan base is the key to any successful online branding these days, but social media can be utilized to reach past your existing followers and bring in new ones. Word of mouth has become word of mouse. Don’t just engage with your customers, leverage them and their influence over their social networks. It’s possible to utilize these tactics to grow a customer database, you just need the right tools for the job.