Recent Posts

High Stakes in Back-to-School Shopping Race

Localspeak
The BTS shopping ritual itself has been transformed by digital and shifting trends in consumer shopping behavior. Based on data from the National Retail Federation, 25% of back to school shoppers are expected to hold off until 1-2 weeks before school starts. Budget-conscious family shopping behavior is also reflected in the NRF’s data, which shows a 20% increase in delayed shopping over last year.
High Stakes in Back-to-School Shopping Race

Retailers Must Gear Up for Mobile Influenced Cross-Channel Sales

Eptica Blog
Cross-channel sales, also known as web-influenced sales, are purchases that are touched by a digital channel but are not completed online. According to US data from Forrester, cross-channel sales are becoming increasingly important and are worth four times more in total than online sales alone. In fact, the analyst estimates that cross-channel sales will reach $1.8 trillion by 2018.
Retailers Must Gear Up for Mobile Influenced Cross-Channel Sales

Email Marketing: Why Segmentation, Analytics, and Integration are Essential

BrettRelander
Email marketing is an important part of any businesses marketing mix, but the key to achieving the desired success lies in list segmentation, analytics, and cross channel integration. Are you doing it right?
Email Marketing: Why Segmentation, Analytics, and Integration are Essential

Getting the Most out of Social Media Integrated Marketing – A Lesson in the New Lead Generation

Dominique Ellis
It’s important to remember in social media marketing that the process isn’t over just because someone saw your ad or liked your page. Yes, consistent engagement of a fan base is the key to any successful online branding these days, but social media can be utilized to reach past your existing followers and bring in new ones. Word of mouth has become word of mouse. Don’t just engage with your customers, leverage them and their influence over their social networks. It’s possible to utilize these tactics to grow a customer database, you just need the right tools for the job.