Despite overwhelming support for the idea that Google’s decision to delete Google authorship photos was based on authorship photos’ impact on the CTR of paid search ads, some naysayers insisted that this couldn’t be the case. I wasn’t content to leave things at that, so I set about looking for evidence to support my theory – and I’ve found it.
Social media for businesses would normally mean increased presence online, meaningful conversations leading to more brand building, credibility, and trust. But is there a possibility that an increased social media presence and engagement could mean better CTR (Click through Ratios) for advertisements?
It seems Google has started tweaking page titles with one apparent intention: to promote branding. But what happens when Google starts rewriting our page titles; are they saying our page titles are unsatisfactory? And if we don’t start rewriting them, are we going to suffer a ranking loss?