Media coverage of Twitter’s last earnings call focused on two key points: the company’s impressive advertising revenue growth and the slow rate of user growth. The latter was worrying for investors, especially against the solid user growth of networks like LinkedIn and Pinterest, and seemed to suggest that social networks that offer a more contextualized or targeted experience have identified a more sustainable model for social networking.
User engagement is a critical metric of success for social networking sites. If community members are frequently connecting and sharing content, then your business must be doing something right. But as social networks begin to scale, managing the massive influx of comments, photos, and videos from users becomes a daunting task.
"Your submission awaits moderation." Whether you manage an online community or you’ve contributed to a website, you’re probably familiar with that phrase. The majority of websites accepting comments, images, and videos from users have a review mechanism in place to filter out content that violates their terms of service.
Content discovery has become so important that tools once used for other purposes have now integrated this feature into their offerings. Three of these tools that we’re going to explore today include Hootsuite, Buffer and Klout.
While content marketing is now the main focus of most marketing strategies, it has evolved and grown out of its original, singular focus. In fact, beyond creating content, content curation has emerged as another powerful weapon in a marketer's arsenal. Here are three benefits you may not have considered.
Proper content curation is wildy misunderstood by most bloggers and online marketers. There is a way to curate content that both saves you time, makes you more productive (remember that Google LOVES freshness now!), and that Google embraces as a legitimate way to do content that they will rank and respect.
It used to be that you were a wine or art collector to be considered a connoisseur. These curators of their personal taste and beauty would search for pieces that fit a collection they would be proud to show off to their friends. Here are 5 ways to become a modern day social connoisseur.
Curating content is less time-consuming than creating it, but it isn’t any less daunting. How do you decide which stories, sources and social updates to share? Of the trillions of pages (literally!) on the web, how do you find which ones will resonate most with your audience?
Having a steady flow of engaging and valuable content is a constant challenge for most businesses and brands. Finding relevant content to your business, posting it to your social media channels, and engaging with your audience around other organizations’ content can be amazing for your business’ social media channels for reasons of its own.