This piece was written by Likeable Local's Content Manager Marion Brown. Twitter is challenging us to curate and share more compelling stories. For years we have done just that (minus a few Twitter feuds). We’ve logged into the social media platform, clicked or tapped on the feather icon and began...
Content curation is the icing on the cake of your content strategy. It can help fill out and bind together your content mix, while increasing your brand’s visibility. Similarly, when you curate from credible sources, it increases your brand’s credibility and gives you a strong voice in industry conversations.
Content curation is a vital facet of strategic social media marketing. Content curation is the practice of discovering, collecting and sharing relevant, high-quality content across your social media channels. A social media presence is no longer optional. If you want your company to be taken s eriously, a presence on at least the big four social networks —Facebook, Twitter , Google+ and LinkedIn—is required. It is important to realize that just having social media accounts is not enough; it is merely the first step to social media success.
Media coverage of Twitter’s last earnings call focused on two key points: the company’s impressive advertising revenue growth and the slow rate of user growth. The latter was worrying for investors, especially against the solid user growth of networks like LinkedIn and Pinterest, and seemed to suggest that social networks that offer a more contextualized or targeted experience have identified a more sustainable model for social networking.
User engagement is a critical metric of success for social networking sites. If community members are frequently connecting and sharing content, then your business must be doing something right. But as social networks begin to scale, managing the massive influx of comments, photos, and videos from users becomes a daunting task.
"Your submission awaits moderation." Whether you manage an online community or you’ve contributed to a website, you’re probably familiar with that phrase. The majority of websites accepting comments, images, and videos from users have a review mechanism in place to filter out content that violates their terms of service.
Content discovery has become so important that tools once used for other purposes have now integrated this feature into their offerings. Three of these tools that we’re going to explore today include Hootsuite, Buffer and Klout.
While content marketing is now the main focus of most marketing strategies, it has evolved and grown out of its original, singular focus. In fact, beyond creating content, content curation has emerged as another powerful weapon in a marketer's arsenal. Here are three benefits you may not have considered.