Organizations have seen great success when a large part of their employee base also acts as social media contributors. Join us for a webinar on March 31th at 12pm ET.  Click here to register.

customer advocacy

December 21, 2014
I had a fascinating conversation with Gerald Vanderpuye today. He was working a huge deal, and he shared what many of us would think as the Nightmare To End All Nightmares.
December 08, 2014
Are you, like many others, trying to become more “customer centric”? If you look inside many corporate boardrooms these days, aside from stressing about next year’s budgets, the C-suite probably has a combination of words or phrases in or near the top priorities for the next year.
November 12, 2014
The solution to your social media challenges may already be on your payroll. The problem is, you might find that your solution will take a team instead of an individual.
October 21, 2014
Consumer trust in brands are at an all-time low. To stand out from the noise and nurture brand love, marketers need to develop smart advocacy strategies.
aks013@bucknell.edu's picture

Advocate Marketing Decoded: 5 Proven Steps to Powering Advocates in Retail

As little as 135 advocates will create more engagement and awareness than one million fans, which is why innovative companies like Save-A-Lot are powering their advocates to create and share brand content on social media. By activating customer advocates, brands can not only drive awareness and engagement online, but also drive in-store traffic.

July 07, 2014
New customers have a tendency to evolve through three phases once they decide to buy from you. Initially they feel very excited about their decision, before going through a learning curve where they may struggle with blending in your products/services. Finally, they begin to experience the value that you provide and the relationship settles down and finds its own balance.
June 29, 2014
Having great online customer service is crucial in this day and age. Having great offline customer service is simply not enough to effectively own your customer relationship management. How do you bring this excellent customer service you may have offline on to your online presence?
February 10, 2014
Whether you’re buying a car or million dollar enterprise solution, word of mouth influences purchase decisions. That’s why modern marketing programs are quickly realizing the actual value of doing things like creating customer advocates.