Recent Posts

Frustrated With Social Media? You May Have Overlooked This One Resource

CarolineMelberg
The solution to your social media challenges may already be on your payroll. The problem is, you might find that your solution will take a team instead of an individual.
Frustrated With Social Media? You May Have Overlooked This One Resource

Love, Not Buzz: Why Your Brand Needs Customer Advocacy

Ekaterina
Consumer trust in brands are at an all-time low. To stand out from the noise and nurture brand love, marketers need to develop smart advocacy strategies.
Love, Not Buzz: Why Your Brand Needs Customer Advocacy

How to Turn that Customer into an Evangelist

JonathanFarrington
New customers have a tendency to evolve through three phases once they decide to buy from you. Initially they feel very excited about their decision, before going through a learning curve where they may struggle with blending in your products/services. Finally, they begin to experience the value that you provide and the relationship settles down and finds its own balance.
How to Turn that Customer into an Evangelist

How to Bring Great Customer Service Online

Marinigh
Having great online customer service is crucial in this day and age. Having great offline customer service is simply not enough to effectively own your customer relationship management. How do you bring this excellent customer service you may have offline on to your online presence?
How to Bring Great Customer Service Online

Building the Business Case for Customer Advocacy

BernieBorges
Whether you’re buying a car or million dollar enterprise solution, word of mouth influences purchase decisions. That’s why modern marketing programs are quickly realizing the actual value of doing things like creating customer advocates.
Building the Business Case for Customer Advocacy