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customer centric thinking

September 09, 2014
A customer centric organization can be described as one where employees liberally and happily go beyond the call of duty. They “show up” more readily and spontaneously. Customer-centric behavior looks like a boss who picks up the dropped handkerchief of a customer waiting in line.
August 22, 2014
If you think a customer centricity strategy is primarily for B2C businesses, think again. Recent reports have demonstrated that B2B companies which apply a customer relationship management strategy can increase lead quality by 130%. Therefore, B2B marketers need to work to build a brand that focuses on defining and/or creating customer demand, responding to that demand and then ensuring the customer remains loyal.
September 02, 2010
Have you tried to explain to clients, colleagues, businesspeople or students: Why social media works? Why consumers feel they are not listened to? Why traditional advertising has lost much of its power and is not trusted? Why the Digital Media revolution is alive and growing? I recently re-...
March 26, 2010
Evidently Mark Twain was wrong when he said, “Everyone complains about the weather, but no one does anything about it.” Recently Tropicana did something about the weather — the wrong thing. They announced they were reducing the size of the 64 oz. orange juice carton to 59 oz., in response to...
May 13, 2008
There is clearly a divide between businesses who understand the “shifts” happening and those that don't. Whether a Fortune 500 or a small business owner the divides in understanding will separate the winners from the losers. Consider These Conversations Tim Leberecht writes : “ In a panel on “...
May 11, 2008
Often we hear business leaders ask about the value gained from all the social computing tools and activities. Many look at social web initiatives as marketing tools while others consider it a means of communicating with various stakeholders. Socialutions looks at advanced social computing tools...
May 09, 2008
As brands and people flock to the web the rate of change grows exponentially on a daily basis. From the Big courting Mergers and Acquisitions to the little creating new applications, new communities and new ideas, the conversations are swelling like rivers. This collective attraction is creating a...
May 07, 2008
< Mary Meeker, of Morgan Stanley, overview of the internet economy from the Web 2.0 summit is up. The big coming trends were online advertising growth (o f course) , local momentum and video monetization. From the transcription on Oreilly: If we look at the five most highly capitalized Internet...
May 06, 2008
The construct of our virtual community has people learning to unite around common causes, topics and the conversations abound. History has shown a pattern of power shifts fueled by conversations united, focused and pointed at specific desires for change voiced by the collective peoples. Today the...
April 29, 2008
The social web is enabling customers to have a loud voice with the service levels from their suppliers. One example that has received profile throughout the blogosphere is Comcast. Bob Fernandez of The Philadelphia Inquirer had an article in The Seattle Times yesterday titled Stormy times for...

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