Recent Posts

Is Employee Engagement Important in a Customer Centric Organization?

MinterDial
A customer centric organization can be described as one where employees liberally and happily go beyond the call of duty. They “show up” more readily and spontaneously. Customer-centric behavior looks like a boss who picks up the dropped handkerchief of a customer waiting in line.
Is Employee Engagement Important in a Customer Centric Organization?

5 Tips for a B2B Customer Centricity Strategy Using Digital Marketing

Mary Wieder
If you think a customer centricity strategy is primarily for B2C businesses, think again. Recent reports have demonstrated that B2B companies which apply a customer relationship management strategy can increase lead quality by 130%. Therefore, B2B marketers need to work to build a brand that focuses on defining and/or creating customer demand, responding to that demand and then ensuring the customer remains loyal.
5 Tips for a B2B Customer Centricity Strategy Using Digital Marketing

Demonstrating the Power of Digital Marketing in 2 Minutes

IraKaufman1

Tropicana Puts The Squeeze On Customer-Centric Marketing

alanmaites

Which Perspective Works for You?

JDeragon

Socialutions: What About Results?

JDeragon

Is There Passion in Business?

JDeragon

Morgan Stanley Comments on Web 2.0

JDeragon

Is It We The Peoples?

JDeragon

Can Comcast Reverse the Storm?

JDeragon