Recent Posts

Focus Your Content by Asking Yourself These Questions

CarolineMelberg
There is a lot being said about having content on your site and in your advertising that is unique, creative, and focused. It’s enough to make a marketer want to crawl into a corner and hide on some days, am I right? It’s very difficult to continually come up with unique, creative, focused anything after a while.
Focus Your Content by Asking Yourself These Questions

Is Ignoring Customers on Social Media an Option? CBS UnderCover Boss Case Study

PamMoore
A case study in how CBS and the Under Cover Boss TV show have chosen to ignore even their loyal viewers online. Here's why brands should never fall to “ignoring their audience and community” as a strategy for success.
Is Ignoring Customers on Social Media an Option? CBS UnderCover Boss Case Study

How to Marry Buyer Personas with Great Content

Wyzowl
Do you get loads of clicks to your content, but fail to get anything from your call-to-action? The problem won’t be that your content is bad, it’s that you’re not resonating with the people who matter — your audience.
How to Marry Buyer Personas with Great Content

3 Keys to Create a Great User Experience

MinterDial
From a user’s perspective, few are the sites or apps that provide a truly exceptional user experience. There are many reasons for this.
3 Keys to Create a Great User Experience

New Hootsuite/Nielsen Survey Confirms the Value of Social for Business

meganmpls
A survey released today by Hootsuite and Nielsen validate the role of social for businesses. However, it also finds that companies don't know what to do with all of their social data, and that departments rarely collaborate on their social business strategies.
New Hootsuite/Nielsen Survey Confirms the Value of Social for Business

The Era of the Entitled Customer and the Future of Customer Engagement

RichardWhite
For many years a single bad customer experience didn’t really matter all that much. It might lose you a customer, or a handful of customers through word of mouth, but companies didn’t worry because they could drown out negative experiences with clever marketing spend. But the advent of social media has changed all that.
The Era of the Entitled Customer and the Future of Customer Engagement

The Perils of Ego-Centric Email Marketing

CraigKlein
More than likely you don’t think of your email marketing as ego-centric. Let’s talk about how the focus of your emails is defined. Your marketing is ego-centric if...
The Perils of Ego-Centric Email Marketing

#SMTShorts: Ted Rubin on Customer Engagement

carianneking
We're back with another edition of SMT Shorts, which address your social media and marketing questions with concise, expert answers. This week, we snagged Ted Rubin - Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO at Brand Innovators - who spoke to us about engaging customers and exactly what "return on relationship" means.
#SMTShorts: Ted Rubin on Customer Engagement

True Story: Following Your Customer's Marching Orders

JillKonrath
Most sellers I know barely plan for their upcoming meetings. They operate on cruise control, totally oblivious to what’s even possible if they’d engage in the opportunity. Selling is a thinking-intensive profession today. It requires you to engage your brain, to invest time learning, to strategize and create.
True Story: Following Your Customer's Marching Orders

Social Media ROI Isn't Enough

Stephen.Woessner
If social media tracking is taking up all of your time but not producing any monetary ROI, what are you really tracking? The company with the highest popularity rating doesn’t necessarily have the most loyal customers or the best business model. So, what should you be tracking?
Social Media ROI Isn't Enough