Organizations have seen great success when a large part of their employee base also acts as social media contributors. Join us for a webinar on March 31th at 12pm ET.  Click here to register.

customer engagement

March 23, 2015
Wouldn’t it be cool if there was a simple way to increase your sales value per purchase and make your customers happier at the same time? Sounds impossible, right? Well guess what, it’s not! All you need is to start a balanced upselling and cross-selling program.
How to Use Upselling to Make Your Customers Happy
March 16, 2015
In today's on-demand world, consumers expect immediate and effective service when reaching out online. Brands like Zappos, XBox and Delta offer dedicated support channels to provide assistance 24/7. But, what if you’re not a big brand with fat pockets?
social customer service program
March 09, 2015
Do you have a website? Do you think it “works”? And what does “work” look like for your business? Enquiries, sales, awareness? Whatever your objective, your website is the 24 hour shop front for your business. And the beauty of that is; it’s always open.
March 08, 2015
It is a burgeoning reality that businesses need to work faster, better and with greater agility. Big businesses are, for the most part, undergoing a necessary transformation. As part of the “agile” spirit, big companies are needing not only to work in a more entrepreneurial fashion; more often than not, they must work with smaller companies and/or younger entrepreneurs in order to inject the new ideas and talent into their own eco-system.
vendor mindset and business
March 07, 2015
April 9, 2015 will be the first annual International Conversion Rate Optimization Day. April 9 is also my 45th birthday. I’ve invested almost half my life evangelizing for conversion rate optimization (CRO). I should be thrilled but instead I find myself asking: is CRO, as it is practiced today, a dead end?
conversion rate optimization value
January 26, 2015
There is a lot being said about having content on your site and in your advertising that is unique, creative, and focused. It’s enough to make a marketer want to crawl into a corner and hide on some days, am I right? It’s very difficult to continually come up with unique, creative, focused anything after a while.
January 14, 2015
A case study in how CBS and the Under Cover Boss TV show have chosen to ignore even their loyal viewers online. Here's why brands should never fall to “ignoring their audience and community” as a strategy for success.
January 10, 2015
Do you get loads of clicks to your content, but fail to get anything from your call-to-action? The problem won’t be that your content is bad, it’s that you’re not resonating with the people who matter — your audience.
November 28, 2014
From a user’s perspective, few are the sites or apps that provide a truly exceptional user experience. There are many reasons for this.
October 22, 2014
A survey released today by Hootsuite and Nielsen validate the role of social for businesses. However, it also finds that companies don't know what to do with all of their social data, and that departments rarely collaborate on their social business strategies.