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customer engagement

January 26, 2015
There is a lot being said about having content on your site and in your advertising that is unique, creative, and focused. It’s enough to make a marketer want to crawl into a corner and hide on some days, am I right? It’s very difficult to continually come up with unique, creative, focused anything after a while.
January 14, 2015
A case study in how CBS and the Under Cover Boss TV show have chosen to ignore even their loyal viewers online. Here's why brands should never fall to “ignoring their audience and community” as a strategy for success.
January 10, 2015
Do you get loads of clicks to your content, but fail to get anything from your call-to-action? The problem won’t be that your content is bad, it’s that you’re not resonating with the people who matter — your audience.
November 28, 2014
From a user’s perspective, few are the sites or apps that provide a truly exceptional user experience. There are many reasons for this.
October 22, 2014
A survey released today by Hootsuite and Nielsen validate the role of social for businesses. However, it also finds that companies don't know what to do with all of their social data, and that departments rarely collaborate on their social business strategies.
August 21, 2014
For many years a single bad customer experience didn’t really matter all that much. It might lose you a customer, or a handful of customers through word of mouth, but companies didn’t worry because they could drown out negative experiences with clever marketing spend. But the advent of social media has changed all that.
August 17, 2014
More than likely you don’t think of your email marketing as ego-centric. Let’s talk about how the focus of your emails is defined. Your marketing is ego-centric if...
July 17, 2014
We're back with another edition of SMT Shorts, which address your social media and marketing questions with concise, expert answers. This week, we snagged Ted Rubin - Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO at Brand Innovators - who spoke to us about engaging customers and exactly what "return on relationship" means.
December 20, 2013
Most sellers I know barely plan for their upcoming meetings. They operate on cruise control, totally oblivious to what’s even possible if they’d engage in the opportunity. Selling is a thinking-intensive profession today. It requires you to engage your brain, to invest time learning, to strategize and create.
March 21, 2013
If social media tracking is taking up all of your time but not producing any monetary ROI, what are you really tracking? The company with the highest popularity rating doesn’t necessarily have the most loyal customers or the best business model. So, what should you be tracking?