- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
For many years a single bad customer experience didn’t really matter all that much. It might lose you a customer, or a handful of customers through word of mouth, but companies didn’t worry because they could drown out negative experiences with clever marketing spend. But the advent of social media has changed all that.
More than likely you don’t think of your email marketing as ego-centric. Let’s talk about how the focus of your emails is defined. Your marketing is ego-centric if...
We're back with another edition of SMT Shorts, which address your social media and marketing questions with concise, expert answers. This week, we snagged Ted Rubin - Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO at Brand Innovators - who spoke to us about engaging customers and exactly what "return on relationship" means.
Most sellers I know barely plan for their upcoming meetings. They operate on cruise control, totally oblivious to what’s even possible if they’d engage in the opportunity. Selling is a thinking-intensive profession today. It requires you to engage your brain, to invest time learning, to strategize and create.
If social media tracking is taking up all of your time but not producing any monetary ROI, what are you really tracking? The company with the highest popularity rating doesn’t necessarily have the most loyal customers or the best business model. So, what should you be tracking?
Last week ABC promoted Scandal as the “most tweeted-about show on Thursday nights” after the February 7th show generated over 350,000 tweets. How did Scandal get so popular and what can lessons can brands learn from this show?
Alan E. Hall has seen many business mistakes during his 40+ years as a serial entrepreneur, angel investor and venture capitalist. From his personal experiences - and those he’s witnessed from afar, fortunately - here are six mistakes Hall believes leaders should avoid at all cost.
It’s essential to have a plan about how you want to use social media rather than just a ‘because it’s there’ approach and hope for the best. What many small companies and brands don’t think about are the mistakes that they are making on a day-today basis which ultimately could be costing them business and money.
There is one thing in business you can always count on being a thorn in your side: your competition. It’s one of the only forces you cannot control, and they can be an unpredictable threat to your business. They are always out there willing to sell their product for less than your are, or to give away more to get the business. So what can you do?
Social media has always focused on driving engagement with a brand and creating brand advocates. Will the new Facebook Graph Search shift the focus from quality engagement to simply focusing on the quantity of followers? Or will engagement still reign supreme?