I admit I searched this title online to see what would come up, and didn’t find anyone who agreed with me on the first page. Does that mean my idea of the biggest marketing mistake is wrong? Not necessarily. Many of the ‘biggest marketing mistakes that show up on search could fit into this category because the biggest marketing mistake you can make is this: Failure to provide what is promised.
In order to leverage social media to fill your sales funnel, you’ll need to invest in a tool that will help your business filter content and target influencers and prospective customers. Many small businesses are using social media to build awareness about their services, but you can go much further and target and engage prospective customers.
Wouldn’t it be cool if there was a simple way to increase your sales value per purchase and make your customers happier at the same time? Sounds impossible, right? Well guess what, it’s not! All you need is to start a balanced upselling and cross-selling program.
In today's on-demand world, consumers expect immediate and effective service when reaching out online. Brands like Zappos, XBox and Delta offer dedicated support channels to provide assistance 24/7. But, what if you’re not a big brand with fat pockets?
Do you have a website? Do you think it “works”? And what does “work” look like for your business? Enquiries, sales, awareness? Whatever your objective, your website is the 24 hour shop front for your business. And the beauty of that is; it’s always open.
It is a burgeoning reality that businesses need to work faster, better and with greater agility. Big businesses are, for the most part, undergoing a necessary transformation. As part of the “agile” spirit, big companies are needing not only to work in a more entrepreneurial fashion; more often than not, they must work with smaller companies and/or younger entrepreneurs in order to inject the new ideas and talent into their own eco-system.
April 9, 2015 will be the first annual International Conversion Rate Optimization Day. April 9 is also my 45th birthday. I’ve invested almost half my life evangelizing for conversion rate optimization (CRO). I should be thrilled but instead I find myself asking: is CRO, as it is practiced today, a dead end?
There is a lot being said about having content on your site and in your advertising that is unique, creative, and focused. It’s enough to make a marketer want to crawl into a corner and hide on some days, am I right? It’s very difficult to continually come up with unique, creative, focused anything after a while.
A case study in how CBS and the Under Cover Boss TV show have chosen to ignore even their loyal viewers online. Here's why brands should never fall to “ignoring their audience and community” as a strategy for success.
Do you get loads of clicks to your content, but fail to get anything from your call-to-action? The problem won’t be that your content is bad, it’s that you’re not resonating with the people who matter — your audience.