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customer engagement

February 04, 2017
Letting your customers promote your brand or product for you can have a fantastic impact on your reputation and your sales revenue.
3 Reasons to Let Customers Tell Your Story - Customer Advocates
January 19, 2017
Customers take social support as a given now, so it's worth taking the time to refine and improve your process.
6 Ways to Build Customer Loyalty with Great Social Support
August 15, 2016
When taking the helm of your brand’s voice on social media, should you address your fans and customers using the pronoun ‘I’ or ‘we?'
April 28, 2016
For the first time in its now four-year history, Social Media Marketing World introduced an entire track at its popular conference dedicated to Customer Service.
September 08, 2015
What constitutes success in digital engagement with pharmaceutical companies might be very different from what you think. Here Paul Tunnah explores customer engagement, metrics,
April 12, 2015
I admit I searched this title online to see what would come up, and didn’t find anyone who agreed with me on the first page. Does that mean my idea of the biggest marketing mistake is wrong? Not necessarily. Many of the ‘biggest marketing mistakes that show up on search could fit into this category because the biggest marketing mistake you can make is this: Failure to provide what is promised.
marketing mistake
April 05, 2015
In order to leverage social media to fill your sales funnel, you’ll need to invest in a tool that will help your business filter content and target influencers and prospective customers. Many small businesses are using social media to build awareness about their services, but you can go much further and target and engage prospective customers.
lead generation
March 23, 2015
Wouldn’t it be cool if there was a simple way to increase your sales value per purchase and make your customers happier at the same time? Sounds impossible, right? Well guess what, it’s not! All you need is to start a balanced upselling and cross-selling program.
How to Use Upselling to Make Your Customers Happy