Recent Posts

New Hootsuite/Nielsen Survey Confirms the Value of Social for Business

meganmpls
A survey released today by Hootsuite and Nielsen validate the role of social for businesses. However, it also finds that companies don't know what to do with all of their social data, and that departments rarely collaborate on their social business strategies.
New Hootsuite/Nielsen Survey Confirms the Value of Social for Business

The Era of the Entitled Customer and the Future of Customer Engagement

RichardWhite
For many years a single bad customer experience didn’t really matter all that much. It might lose you a customer, or a handful of customers through word of mouth, but companies didn’t worry because they could drown out negative experiences with clever marketing spend. But the advent of social media has changed all that.
The Era of the Entitled Customer and the Future of Customer Engagement

The Perils of Ego-Centric Email Marketing

CraigKlein
More than likely you don’t think of your email marketing as ego-centric. Let’s talk about how the focus of your emails is defined. Your marketing is ego-centric if...
The Perils of Ego-Centric Email Marketing

#SMTShorts: Ted Rubin on Customer Engagement

carianneking
We're back with another edition of SMT Shorts, which address your social media and marketing questions with concise, expert answers. This week, we snagged Ted Rubin - Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO at Brand Innovators - who spoke to us about engaging customers and exactly what "return on relationship" means.
#SMTShorts: Ted Rubin on Customer Engagement

True Story: Following Your Customer's Marching Orders

JillKonrath
Most sellers I know barely plan for their upcoming meetings. They operate on cruise control, totally oblivious to what’s even possible if they’d engage in the opportunity. Selling is a thinking-intensive profession today. It requires you to engage your brain, to invest time learning, to strategize and create.
True Story: Following Your Customer's Marching Orders

Social Media ROI Isn't Enough

Stephen.Woessner
If social media tracking is taking up all of your time but not producing any monetary ROI, what are you really tracking? The company with the highest popularity rating doesn’t necessarily have the most loyal customers or the best business model. So, what should you be tracking?
Social Media ROI Isn't Enough

Twitter Smarts: What Brands Can Learn From the TV Show Scandal

Deidre Woollard
Last week ABC promoted Scandal as the “most tweeted-about show on Thursday nights” after the February 7th show generated over 350,000 tweets. How did Scandal get so popular and what can lessons can brands learn from this show?
Twitter Smarts: What Brands Can Learn From the TV Show Scandal

Six Business Mistakes You Should Never Make Twice

steve olenski
Alan E. Hall has seen many business mistakes during his 40+ years as a serial entrepreneur, angel investor and venture capitalist. From his personal experiences - and those he’s witnessed from afar, fortunately - here are six mistakes Hall believes leaders should avoid at all cost.
Six Business Mistakes You Should Never Make Twice

Social Media Mistakes to Run Away From

asnood
It’s essential to have a plan about how you want to use social media rather than just a ‘because it’s there’ approach and hope for the best. What many small companies and brands don’t think about are the mistakes that they are making on a day-today basis which ultimately could be costing them business and money.
Social Media Mistakes to Run Away From

6 Ways to Beat Your Competitors Online

Sector45
There is one thing in business you can always count on being a thorn in your side: your competition. It’s one of the only forces you cannot control, and they can be an unpredictable threat to your business. They are always out there willing to sell their product for less than your are, or to give away more to get the business. So what can you do?
6 Ways to Beat Your Competitors Online