There is a lot being said about having content on your site and in your advertising that is unique, creative, and focused. It’s enough to make a marketer want to crawl into a corner and hide on some days, am I right? It’s very difficult to continually come up with unique, creative, focused anything after a while.
A case study in how CBS and the Under Cover Boss TV show have chosen to ignore even their loyal viewers online. Here's why brands should never fall to “ignoring their audience and community” as a strategy for success.
Do you get loads of clicks to your content, but fail to get anything from your call-to-action? The problem won’t be that your content is bad, it’s that you’re not resonating with the people who matter — your audience.
A survey released today by Hootsuite and Nielsen validate the role of social for businesses. However, it also finds that companies don't know what to do with all of their social data, and that departments rarely collaborate on their social business strategies.
For many years a single bad customer experience didn’t really matter all that much. It might lose you a customer, or a handful of customers through word of mouth, but companies didn’t worry because they could drown out negative experiences with clever marketing spend. But the advent of social media has changed all that.
We're back with another edition of SMT Shorts, which address your social media and marketing questions with concise, expert answers. This week, we snagged Ted Rubin - Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO at Brand Innovators - who spoke to us about engaging customers and exactly what "return on relationship" means.
Most sellers I know barely plan for their upcoming meetings. They operate on cruise control, totally oblivious to what’s even possible if they’d engage in the opportunity. Selling is a thinking-intensive profession today. It requires you to engage your brain, to invest time learning, to strategize and create.
If social media tracking is taking up all of your time but not producing any monetary ROI, what are you really tracking? The company with the highest popularity rating doesn’t necessarily have the most loyal customers or the best business model. So, what should you be tracking?