You can’t expect to scale your business if your employees exist in separate silos and aren’t connected across the entire organization. Join our next #SMTlive webinar to learn from our expert panel. 

customer experience

April 28, 2015
Are you lost when it comes to customer experience? If so, what you need is a good customer journey map. Here's how you can learn to build one for yourself.
customer journey map
April 24, 2015
In this series of profiles, we'll be putting the spotlight on some of the wonderful speakers who will be featured at The Social Shake-Up this June. Today we hear from Dan Gingiss, the Head of Digital Customer Experience and Social Care at Discover Financial Services.
April 18, 2015
A few well known brands are renowned on the basis of how their customers experience these brands. Year after year, the situation remains the same: the same brands stand out in terms of the customer experience, and of the rest most of them are doing ok (not great) and haven’t improved much from the previous year. So what’s missing?
customer experience
April 17, 2015
When building a successful business or brand, the importance of your customers' experience with you shouldn't be underestimated. It has always been important, but it is even more important today when consumers can easily share online their good and bad experiences.
Branding: You Have To Work At It
April 08, 2015
In many ways, social media is just another channel. Most of the marketing techniques they teach in business school are just as applicable to social media as they are to direct mail. And if you’ve worked in or managed a call center, translating those skills to social is relatively straightforward. But here’s the big difference: Whereas traditional marketing and call centers have focused on 1-to-1 experiences and, in the case of mass marketing, 1-to-many, social media introduces the phenomenon of many-to-many experiences.
March 18, 2015
Consumers, as a whole, are undergoing a transformational shift in what they value most. Instead of accumulating owned possessions, more often than not customers are opting in to create memories through “renting” experiences. This is not a new concept, rather one that has been gaining popularity over the past five years.'s picture

Where Content Marketing Meets Customer Experience

The following is a podcast for "Where Content Marketing Meets Customer Experience." This webinar originally aired on April 7th, 2015. Listen to the recording to learn more: 

March 13, 2015
Do you deliver a seamless customer experience? Many companies start with good intentions to build a user-friendly business. But without diligent commitment, the benefits of an ideal customer relationship quickly give way to the practicality of running a company.
March 12, 2015
How do you differentiate? How do you stand above the crowd? How do you embrace real change? How and when do you disrupt the current status quo? This week I am at the Adobe Digital Marketing Summit in Salt Lake City, Utah. I was invited as an Adobe Insider to get a behind the scenes look at how Adobe is driving innovation and empowering their clients and community to change the world with amazing digital experiences.
customer experience and adobe summit