The battle for customer loyalty is fiercer than ever. Smart social media practitioners and marketers are using social media to deliver a personal touch at scale, reinforcing the in-store experience online and on social media channels. Learn how to enhance the customer experience through dialogue and extending brand experiences to virtual spaces with a group of social media veterans from a variety of industries and backgrounds.
Omni-channel marketing focuses on a seamless approach to the consumer experience through all available channels, including mobile Internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog, and so on. When brands think customer experience, they need to think omni. Its not about your customers or their customers, its about all customers.