Recent Posts

Capture Your Audience: Fill Your Funnel with Engaged Social Leads

PaulDunay
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of Capture Your Audience: Fill Your Funnel with Engaged Social Leads. Jahvita Rastafari, senior Social Media Strategist at Sony, and Daniel Kushner, CEO of Oktopost, discussed the details behind the best ways to fill your sales funnel with engaged social leads.
Capture Your Audience: Fill Your Funnel with Engaged Social Leads

6 Ideas to Enhance Customer Experience with Restaurant Mobile Apps

BrettRelander
Mobile apps are so versatile and predominant that there is a good chance your prospective consumers are already using them. You may not even need to have an app developed specifically for your business. Below are six ideas to enhance customer experience with restaurant mobile apps.
6 Ideas to Enhance Customer Experience with Restaurant Mobile Apps

Deliver an Excellent Customer Experience Using Big Data

Jayson Bowden
Obtaining a customer insight is crucial to business marketers and the majority of big enterprises are using big data for their business in today’s online marketing industry.
Deliver an Excellent Customer Experience Using Big Data

Customer Journeys Trump the Traditional Sales Cycle

JulieHunt
To connect authentically to what customers need and want, customer journeys trump the traditional sales cycle. The sales cycle has been an inside-out process, tied primarily to sales goals and operations. The customer lifecycle with a company comprises an ongoing journey before, during and after individual sales events. Sales and marketing teams need to be part of continuous customer engagement for the entire journey. Persistent nurturing of customer experiences also plays an important role in customer retention and advocacy, and sales has a responsibility here.
Customer Journeys Trump the Traditional Sales Cycle

Starbucks’ Delivery, Storytelling, Customer Experience and Social Media

RGBSocial
Starbucks delivery hasn’t even launched, but is a great case in storytelling, customer experience and smart brand management.
Starbucks’ Delivery, Storytelling, Customer Experience and Social Media

The Social Consumer Study: What It Means to Customer Service Professionals

Vanessa DiMauro
Around the globe, customers – friend and foe alike – share their experiences using indelible digital characters all across the social channel. We are experiencing a customer-driven revolution where companies are no longer defined only by what they say about themselves. Rather, customer experiences are a major force defining the strongest brands, and the Achilles heel of firms that fail to deliver on customer expectations.
The Social Consumer Study: What It Means to Customer Service Professionals

Every Brand Touch Matters: Case Study of 2 Hotels in Athens, Greece

PamMoore
Every brand touch and impression you have on a client, audience, partner or potential customer matters. The goal should be to create compelling, delightful, memorable moments consistently, not just once in awhile or only when it’s easy to do such. In this episode of the Social Zoom Factor podcast I share a recent experience I had with Divani Apollon Palace and Thalasso and Intercontinental hotel on a recent trip to Athens, Greece.
Every Brand Touch Matters: Case Study of 2 Hotels in Athens, Greece

How to Ruin a Great Customer Experience

DaveBrock
Here's a case of great customer service gone awry. It seems really ironic that organizations can take a great customer experience and convert it to an awful one just by asking you about your customer experience.
How to Ruin a Great Customer Experience

How Social Data Powers Customer Experience

PaulDunay
Welcome to another Social Media Today webinar as part of the Best Thinker webinar series, this time on the topic of How Social Data Powers Customer Experience.
How Social Data Powers Customer Experience

What Does Customer Experience Mean for Your Social Business?

PaulDunay
Welcome to another Social Media Today webinar as part of the Best Thinker webinar series, this time on the topic of What Does Customer Experience Mean for Your Social Business?
What Does Customer Experience Mean for Your Social Business?