- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
We can sometimes think that delivering "service with a smile" or never making a mistake constitutes great customer service and builds customer loyalty, but it is so much more than either of these. In fact, making mistakes and fixing them promptly and with a great attitude can strengthen customer loyalty! Delivering "service with a smile" and a bad attitude, that so easily creeps through in a number of ways, can completely undermine customer loyalty.
Consumers are people, people. Get it? In general they want the best deal, period. Now juxtapose that thinking over a failing or still-recovering economy, depending on who you speak to, and price just becomes all that more important in the pecking order.
How many reward cards do you have in your wallet? Every restaurant and coffee shop has one. Most retailers have jumped on the reward points band wagon in some form. Why not use the power of social media and reward cards to kick start your brand advocates?
We've said goodbye to broadcasts, mass emails and blanket messaging and hello to shares, retweets and +1s. Today, if you really want to succeed in infiltrating the social masses, you’ve got to think small. Individual. Personal. And the only way to do that is to be a person. Not a brand.
The brand is everything in today’s digital world; and brand loyalty is a recurring business. Customers have begun to feel the brand need and are demanding greater interaction with it. But what does brand loyalty mean for businesses today? Quite a lot, actually.
For years, American Express has been at the leading edge of making digitally savvy moves. And a recent Mashable article has highlighted some specific strategies that drive their success. Here are 3 things American Express can teach you about social media.
Instead of constructing your prospective customer, you describe the end product-- your most loyal conversation-builder. What do they look like? What kind of online behaviors are they participating in? How often do they engage with you? What is the nature of the interactions? What social media platforms do they use? Are they evangelists, bringing other people on board?
Business doesn’t just happen in the development process of a product or service, it happens in the small personal interactions that allow us to show each other who we are and what we believe in.
Stating simply that Facebook Likes do not build brand loyalty, is like watching a 3D movie, without 3D glasses and saying that 3D movies suck! Here's why...
"Social media experts create engaging content and have adapted extremely well to the idea of influence and the need to motivate share-ability. Yes, social media offers advantages. Most notably, ease of convergence across platforms, but can social media support loyalty simply through engagement?"