Recent Posts

Forget the Coupons: 5 Innovative Ways to Reward Customer Loyalty

Ekaterina
With the vast amounts of data about your customers available to you thanks to today’s technology, and the multiple ways of reaching out to them, there’s no excuse any more for not going that extra mile. Let’s take a look at how technology, cutting-edge customer feedback and just plain old attitude shape some of the most innovative approaches to customer loyalty around today.
Forget the Coupons: 5 Innovative Ways to Reward Customer Loyalty

Growing Business: Is Customer Loyalty Dead?

SueCockburn
We can sometimes think that delivering "service with a smile" or never making a mistake constitutes great customer service and builds customer loyalty, but it is so much more than either of these. In fact, making mistakes and fixing them promptly and with a great attitude can strengthen customer loyalty! Delivering "service with a smile" and a bad attitude, that so easily creeps through in a number of ways, can completely undermine customer loyalty.
Growing Business: Is Customer Loyalty Dead?

Price Always Trumps Brand, But It Shouldn't Matter To Marketers

steve olenski
Consumers are people, people. Get it? In general they want the best deal, period. Now juxtapose that thinking over a failing or still-recovering economy, depending on who you speak to, and price just becomes all that more important in the pecking order.
Price Always Trumps Brand, But It Shouldn't Matter To Marketers

Build Social Media Loyalty by Powering Up Reward Cards

ChrisSyme
How many reward cards do you have in your wallet? Every restaurant and coffee shop has one. Most retailers have jumped on the reward points band wagon in some form. Why not use the power of social media and reward cards to kick start your brand advocates?
Build Social Media Loyalty by Powering Up Reward Cards

The Shift from Brand to Personal Loyalty

BrendaSomich
We've said goodbye to broadcasts, mass emails and blanket messaging and hello to shares, retweets and +1s. Today, if you really want to succeed in infiltrating the social masses, you’ve got to think small. Individual. Personal. And the only way to do that is to be a person. Not a brand.
The Shift from Brand to Personal Loyalty

Brand Loyalty: The Evolving Nature of Brand Alignment

alexhisaka
The brand is everything in today’s digital world; and brand loyalty is a recurring business. Customers have begun to feel the brand need and are demanding greater interaction with it. But what does brand loyalty mean for businesses today? Quite a lot, actually.
Brand Loyalty: The Evolving Nature of Brand Alignment

3 Things American Express Can Teach You About Social Media

FixCourse
For years, American Express has been at the leading edge of making digitally savvy moves. And a recent Mashable article has highlighted some specific strategies that drive their success. Here are 3 things American Express can teach you about social media.
3 Things American Express Can Teach You About Social Media

Build Conversations. Build Loyalty.

ChrisSyme
Instead of constructing your prospective customer, you describe the end product-- your most loyal conversation-builder. What do they look like? What kind of online behaviors are they participating in? How often do they engage with you? What is the nature of the interactions? What social media platforms do they use? Are they evangelists, bringing other people on board?
Build Conversations. Build Loyalty.

How to Retain Your Customers for the Long-Term

alexhisaka
Business doesn’t just happen in the development process of a product or service, it happens in the small personal interactions that allow us to show each other who we are and what we believe in.

Facebook, 3D Glasses and Brand Loyalty

Boothyboy
Stating simply that Facebook Likes do not build brand loyalty, is like watching a 3D movie, without 3D glasses and saying that 3D movies suck! Here's why...
Facebook, 3D Glasses and Brand Loyalty