If you’re having trouble convincing your boss, business partners, clients or even yourself that social media marketing is worthwhile, then read on. Everyone talks about how social media builds brand and product awareness, but what does that mean, and how does it do that?
It occurs to me that when the same ‘problem’ keeps coming up then it worth taking a deeper look at the ‘the way of showing up and travelling’ (some call this mindset or worldview) that generates the methods-techniques-tools for addressing the problem. So in this conversation I wish to grapple with the persistent problems of ’employee engagement’ and ‘customer loyalty’.
One of the great benefits of social media is that it provides you with the opportunity to interact more frequently and in a more meaningful way with your customers. Launch your customer loyalty campaign by thinking of ways in which you can show your customers how much you appreciate their business.
Blaming everybody else is great, till there's no one left but you! No, it’s not a new promotion, but it is the latest excuse for J.C. Penney’s holiday losses. OK, sure, the market hasn't been at its best, but shares of J.C Penney tumbled last week after the ever-struggling, emotional engagement-deficient retailer posted a loss for the holiday quarter, despite improving category sales trends.
Target, the discount retailer well-known for its low-lower-lowest pricing strategies and low-lower-lowest same-store sales, has instituted a 50% cut to its minimum online purchases for customers to qualify for free shipping. Now all consumers have to do is spend $25 to qualify for Target’s free shipping, although handling fees may still apply.
Chances are good that you have a brand presence in social media. Maybe you’re not in every network, but you’re probably active on Facebook, Twitter or LinlkedIn. But let’s face it: not every company is capable of doing social media right, and there is no guarantee that your ROI will be high enough to keep a high level of activity going. If you’re wondering whether something out there could successfully replace your branded social media accounts, take a look at Taco Bell’s example
Whether you own a bricks-and-mortar store, online business or a Fortune 500 company, whether you offer products, services or experiences, you know that customers are the ones that determine whether a business thrives or fails.
You’re an online business, so it makes sense to be using technology to help drive more sales, and grow your brand. There is a problem with technology though. There is way too much choice. It’s almost like being a kid in a candy (ecommerce) store.
For over fifty years, Mary Kay, Inc. has been empowering women around the world to make a difference in their community, conveying this message with an over three million-strong corps of Independent Beauty Consultants. This decentralized business model poses unique challenges for Mary Kay, Inc. CMO Sheryl Adkins-Green, who has to create marketing plans that appeal not just to Mary Kay customers, but also to the people who sell Mary Kay products.
With the vast amounts of data about your customers available to you thanks to today’s technology, and the multiple ways of reaching out to them, there’s no excuse any more for not going that extra mile. Let’s take a look at how technology, cutting-edge customer feedback and just plain old attitude shape some of the most innovative approaches to customer loyalty around today.