With the widespread adoption of knowledge bases, online communities and Q&A sites, consumers can easily find their own answers, any time, anywhere. Here's why brands need to recognize and work with this trend.
Seventy eight percent of consumers have ended a business relationship due to bad customer service. It' s also estimated that it costs a company six to seven times more to acquire a new customer than it does to retain an existing one. So how can companies build brand loyalty? Here are some tips.
A new tool should mean behavior change. But not every vendor gets that, and hardly any of them help you with the change. Here's how HubSpot nailed it for me and my team, through training and support that sets a new standard.
What is branding? And what can we learn from how customers interact with brands today? Most marketers have never thought of digital as a space to build a brand. But branding is everything in today’s digital world; and digital branding experiences is a recurring business. Here are five ways to create effective branding for your business.
Providing excellent customer service is the most important thing you can do for your business. Every interaction your customers have with your company is an experience, and customer satisfaction should be looked at as a key part of your company. Here are four methods every business should use to provide excellent customer service.
Tweeting alone won’t magically generate customers. You also need a deep understanding of your audience, a social media strategy, and a way to measure results in order to achieve Twitter success. Most importantly, you need to know why and how you will use Twitter before you get involved.
When you resolve a customer’s problem in a timely fashion, you’ll eliminate risk and learn how to help the rest of your customers. It’s important to assess all of the ways your customers are interacting with your business, so you can be confident that every customer service issue is fully tracked any no case will fall through the cracks. Here are 7 tips for resolving a customer’s problem.