Did you miss yesterday's #SMTLive Twitter chat? Read the recap of our "Women in Social Media" conversation.

Customer support

March 16, 2017
Here are some great examples of how big brands approach customer social care - and what you can learn from them.
social customer service
September 23, 2016
Customers are looking for answers online, and you can help provide what they need via a knowledge driven support community.
Increasing Brand Loyalty through Customer Support | Social Media Today
April 07, 2016
With the widespread adoption of knowledge bases, online communities and Q&A sites, consumers can easily find their own answers, any time, anywhere. Here's why brands need to recognize and work with this trend.
The Importance of Self-Service Customer Support in the Social Era | Social Media Today
March 10, 2016
Seventy eight percent of consumers have ended a business relationship due to bad customer service. It' s also estimated that it costs a company six to seven times more to acquire a new customer than it does to retain an existing one. So how can companies build brand loyalty? Here are some tips.
Create Brand Advocates Through Support | Social Media Today
October 05, 2014
A new tool should mean behavior change. But not every vendor gets that, and hardly any of them help you with the change. Here's how HubSpot nailed it for me and my team, through training and support that sets a new standard.
hubspot support
January 27, 2013
Customer support can be a competitive edge - but there are tradeoffs. Considering the pros and cons of Voice, Email and Website-based support.
May 16, 2012
What is branding? And what can we learn from how customers interact with brands today? Most marketers have never thought of digital as a space to build a brand. But branding is everything in today’s digital world; and digital branding experiences is a recurring business. Here are five ways to create effective branding for your business.
April 30, 2012
Providing excellent customer service is the most important thing you can do for your business. Every interaction your customers have with your company is an experience, and customer satisfaction should be looked at as a key part of your company. Here are four methods every business should use to provide excellent customer service.
April 24, 2012
Tweeting alone won’t magically generate customers. You also need a deep understanding of your audience, a social media strategy, and a way to measure results in order to achieve Twitter success. Most importantly, you need to know why and how you will use Twitter before you get involved.
April 17, 2012
When you resolve a customer’s problem in a timely fashion, you’ll eliminate risk and learn how to help the rest of your customers. It’s important to assess all of the ways your customers are interacting with your business, so you can be confident that every customer service issue is fully tracked any no case will fall through the cracks. Here are 7 tips for resolving a customer’s problem.

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