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August 31, 2015
Your social media game is up to snuff – you’ve got plenty of thumbs ups, your Twitter has proven follow-worthy and your fans are clearly into your posts – sharing, retweeting , commenting, etc. But how do you take the relationship with your social media fans to the next level and turn flirtatious likes to loyal love? Here are five tips to transform your friendly followers into devoted customers.
From Like to Love: 5 ways to transform your followers into customers
August 27, 2015
To celebrate our 10 th episode of the Focus on Customer Service podcast – a milestone we weren’t sure we’d ever reach – we thought we’d take a walk down memory lane and look at what we’ve learned so far. So Dan Moriarty and I recorded a special “recap” episode with just the two of us to summarize what you may have missed in episodes 1-9.
August 27, 2015
Customers can be jerks, especially on social media. Here are a few real-life examples and suggestions for responding to similar scenarios.
April 08, 2015
People, just like you and me, have now become the major information source when it comes to marketing, advertising, recommendations and ultimately, the decision to purchase. The omnipresence of social media, means that EVERYONE, is now potentially your advertiser, because EVERYONE, now has a voice. In essence, what was once siloed as offline word of mouth has now become potentially viral, word of mouse.
February 27, 2015
You can’t sell to everyone. Instead, you must identify the people who care most about what you offer. That’s why successful marketing asks questions such as, "Can you clearly state the value you offer, so those who don’t care won’t waste your time?"
December 30, 2014
Connect with your customers through one of the most powerful social media platforms: LinkedIn.
September 02, 2014
Traditional sales and marketing tactics were mainly focused on pushing a message, pushing a meeting, pushing a contact. Content marketing is focused on the pull. It is about getting yourself distributed, so that when you customers come looking for what you have, they find you. Content marketing is about attracting customers, not clubbing them over the head and dragging them back to your cave.
September 02, 2014
CRM software vendors tout a similar story-line. “Focus on customers,” they all basically say. SalesForce, for example, advocates creating an “Internet of Customers” and become a “Customer Company.” But paradoxically, customer fixation may not be how to best improve customer growth, engagement and customer experience. If anything, establish an “Internet of Not Only Customers.”
July 10, 2014
Marketing in the digital age is a challenge -- Why? Because the Fourth Wall of social media is tough to breach. The trick is to find the right moment to turn to your audience, wink, and make a quip about the situation (a joke in a movie or play, that is, not your Facebook page). You know what I like to see on Facebook from the brands I follow? Cool stuff made and shared by interesting people. You can’t do this by promoting your boring products, candy bars, and hardware supplies.
July 09, 2014
When you market your business online, it can often be difficult to get constant engagement and high conversions, because it all depends on your audience. Here are the three most common types of online consumers you will face and how you can tweak your strategy to market to them more effectively.