Recent Posts

How to Drive Sales With Content Marketing

Didi
Traditional sales and marketing tactics were mainly focused on pushing a message, pushing a meeting, pushing a contact. Content marketing is focused on the pull. It is about getting yourself distributed, so that when you customers come looking for what you have, they find you. Content marketing is about attracting customers, not clubbing them over the head and dragging them back to your cave.
How to Drive Sales With Content Marketing

We Need an "Internet of Not Only Customers"

pperera
CRM software vendors tout a similar story-line. “Focus on customers,” they all basically say. SalesForce, for example, advocates creating an “Internet of Customers” and become a “Customer Company.” But paradoxically, customer fixation may not be how to best improve customer growth, engagement and customer experience. If anything, establish an “Internet of Not Only Customers.”
We Need an "Internet of Not Only Customers"

When Marketers Break the Fourth Wall

BrennanGirdler
Marketing in the digital age is a challenge -- Why? Because the Fourth Wall of social media is tough to breach. The trick is to find the right moment to turn to your audience, wink, and make a quip about the situation (a joke in a movie or play, that is, not your Facebook page). You know what I like to see on Facebook from the brands I follow? Cool stuff made and shared by interesting people. You can’t do this by promoting your boring products, candy bars, and hardware supplies.
When Marketers Break the Fourth Wall

3 Online Consumers You’ll Encounter and How to Market to Them

Samantha Pena
When you market your business online, it can often be difficult to get constant engagement and high conversions, because it all depends on your audience. Here are the three most common types of online consumers you will face and how you can tweak your strategy to market to them more effectively.
3 Online Consumers You’ll Encounter and How to Market to Them

Converting Visitors into Customers

michael-jaccarino
Improving your conversion rate is important because you can increase your sales without necessarily having to increase the number of people visiting your site. With just a few steps, you can optimize your website to get visitors to take the action you'd like which will allow you to convert those leads into loyal and paying customers.
Converting Visitors into Customers

That Pesky Qualitative Side of Digital Customer Engagement

JulieHunt
For purposes of customer engagement on the web, engagement can be thought of as the measurement of attention to something -- which takes us to another ambiguity: what constitutes customer attention to a company's web presence? For each company, what comprises indicators of engagement can be fairly unique.
That Pesky Qualitative Side of Digital Customer Engagement

Customers Don't Think Like Marketers

KenMueller
Customers just don’t care. They don’t care about which tools you are using, how often they are using them, where you are using them, or how you are using them. They just want you to be there when they need you. As marketers, we get caught up in semantics.
Customers Don't Think Like Marketers

Think Like A Rock Star: Mack Collier on Turning Customers into Fans [VIDEO]

Georgia Cross
I'm a fan of pop culture- just as much as I'm a fan of marketing. That's why Mack Collier's book, "Think Like A Rockstar," was such a win-win for me to read. It's filled with stories of how rock stars and divas built their fan following by creating unique experiences that allow their fans to take ownership in helping the brand grow.
Think Like A Rock Star: Mack Collier on Turning Customers into Fans [VIDEO]

Survey Says: Twitter Followers of Small and Medium-Sized Businesses Become Customers

Socialbarrel
People follow SMBs on Twitter for the following reasons: 73 percent said they do so to keep posted on upcoming products. Sixty three percent said they do so to show their support for the SMB. Sixty one percent said that they do so to engage with the business, either by sharing ideas or providing feedback.
Survey Says: Twitter Followers of Small and Medium-Sized Businesses Become Customers

Today's Customer: Choose Your Own Adventure

Bryan Kramer
Let's be real here: People buy because of people. It’s our interactions and experiences with others – whether we know or even trust the source – that lead us to any purchase. This is what makes the buying cycle so sophisticatedly unique, every time, and out of our control as marketers.
Today's Customer: Choose Your Own Adventure