Recent Posts

New Dashboard from Pinterest to Keep Track of Your Marketing Success

MadhurimaGupta
Pinterest has launched new Analytics dashboard for the interested brands who like to see how their promoted pins are performing on the platform. The revamped dashboard design is easier to use and understand. Hope that the brands will be benefited from this change.
New Dashboard from Pinterest to Keep Track of Your Marketing Success

Social Media CRM & dashboards are NOT ready for Prime Time

Bernard Martin
The focus of many companies who have now jumped into Social Media efforts has been to work out their strategy and tactical implementation but the tool sets they have to manage them aren't finished being built. Social CRM and Social Media dashboards are still in the development stage. No one has it right yet. Well, almost no one. It's not that they're not trying, the problem stems from what their perception of the requirements of what is needed by the consumer. Each approaches it from a different 'starting point" so the functionality, although similar, isn't quite the same. Let's take a look at CRM and Social Dashbaords separately & you'll see what I mean.
Social Media CRM & dashboards are NOT ready for Prime Time

5 Social Media Management Tips for Non-profits

hamgav
The non-profit world is not very different from the business world in the strategies that should be employed to connect with your base. Social media management in the the modern world is key to getting your name in front of as many people as possible, engaging them, and monitoring that engagement.
5 Social Media Management Tips for Non-profits