Storytelling Gone Wild: The Key to Creating Viral Content: Click here to register for the free webinar.
Join our expert panelists on February 16th at 12pm ET as we explore how to make sure each piece of content you send out has viral potential.
As an inveterate marketing technologist, I always love it when the prevailing data trends confirm an intuitive notion of mine. In this case, the notion has to do with the steady rise in mobile video consumption and its associated impact on digital marketing strategy. The prevailing data trend is found in the 2016 edition of Cisco’s annual Visual Networking Index: Global Mobile Data Traffic Forecast Update white paper.
For companies of all sizes, sharing knowledge between departments is a challenge. Information that could be of use to multiple departments – from Marketing and Customer Support to PR and Risk – can easily get stuck, preventing businesses from performing at full capacity. Social data is particularly susceptible to getting stuck in “siloes” due to common perception that social data is only of use to social media and marketing departments.
This week’s news cycle was tumultuous and perpetual, starting with the sad passing of two beloved and iconic Brits, David Bowie and Alan Rickman . The last seven days have also bore witness to the largest Powerball jackpot, ever. College football championship showdown drama. The Golden Globes came and went and the # OscarNoms hit the interwebs . End scene.
Has the Golden Globes red carpet reached a style crossroads, an inflexion point, or simply found new footing? Conspicuously absent at this year’s Globes were the usual (not too distant) extremes—nudity and Cinderella froufrou—replaced instead with assertive individual feminine designs. The women of Hollywood appear to have lobbed the first red carpet design salvo of 2016.
For the week of November 30 – December 6, 2015, U.S. brands captured 1.3 billion likes, shares, comments and retweets on content published on Facebook, Twitter and Instagram. Powered by Shareablee data, the top U.S. brands across Facebook, Twitter and Instagram for each respective industry is shown...
A new infographic from Google looks into the where, when, and why people actually get out of their homes to go shopping on the most annoying shopping day of the year, noting the important fact that Google's data isn't just relevant to shoppers, but to stores and advertisers as well.
It goes unmentioned that these sites have a really good idea behind them and the execution is also flawless. This is the main reason why they are extremely popular. If you want to create a good networking website, then you should take into consideration these two factors - idea and how to execute it.
In a recent article in the Harvard Business Review, Alexandra Samuel argues that data journalism is an underused tool for companies and marketers. She says that while many brands have become publishers, they’ve failed to take advantage of the insights that their own corporate data could provide to customers.