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data

June 18, 2015
There are well-known weaknesses and threats associated with a data lake, some of which I have highlighted here. We cannot ignore these. But there are also significant strengths and opportunities to explore. If an organization wants to take full advantage of all its data, the data lake can provide the road for you to get there.
May 21, 2015
As every PR professional knows, a crisis can happen at any time. Social data is helpful in detecting problems and managing crises when they do occur.
crisis data social
May 12, 2015
​Marketing professionals recognize social media contests as one of the most popular and effective ways to gather data from users and consumers. But what types of data are brands collecting? And what does the data they’re collecting say about the marketing industry now? To answer these questions, we analyzed a database of nearly 1 million promotion forms used by brands around the world.
May 11, 2015
So you’ve just finished a very good piece on a topic that your research shows is ‘hot’ right now (and thus meant to attract a lot of attention, shares and traffic to your blog). You’ve invested a lot of time in optimising the way your content flows as well as how your article ‘looks’, so that first-time readers can quickly scan through it, understand its value and decide to give it a closer look and (hopefully) a couple of shares.
content distribution
May 11, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Protecting Your Brand: Privacy, Risk and Compliance. This webinar was sponsored by Tracx and featured speakers from PwC, Actiance, and Tracx. We discussed the risks in social media which we so often ignore.
May 06, 2015
Sometimes I wish I had a fairy godmother for content ideas. How nice would it be if someone was around to relieve the stress of brainstorming by pulling brilliant ideas out of thin air? In reality, marketers don’t need magical entities to help generate content ideas. Content ideas can (and should be) driven by data. Using data to generate content ideas is a surefire way to know what will resonate with your audience and be more likely to make your content marketing a success.
Content Marketing Ideas
April 12, 2015
Has your business recently suffered a cyber-attack? Don’t panic. With this response guide, you can minimize the damage you suffer – and prevent a second attack. It’s news no server owner ever wants to hear. There was a flaw in your security - and somehow, a criminal managed to sneak their way in. Your business’s information has been compromised - and very likely fallen into unsavory hands.
April 07, 2015
Within each business there are many people who possess the knowledge of how data needs to be used for business processes and particularly for how the right data can improve business agility, revenue growth and help meet customer expectations. Such employees are invaluable for examining business data: first, to determine its value in context, and second, to understand how it contributes to intelligence being gathered for the organization. The need to analyze data is at the foundation of every effective data management strategy, whether the analysis is handled from the business perspective or the technology side of the equation.
April 07, 2015
Are you speaking to an audience of one? Or are you creating blanket, overwhelming, confusing and “throw everything including the kitchen sink” customer experiences? Are you using your integrated online digital platform to truly connect with the human beings within your audience and online communities? Or are you getting so lost in the data, shiny objects, tools and gadgets that you are losing sight of why you are doing what you do in the first place?
April 02, 2015
Over the last 10 years, an ecosystem of cloud technology, software and networks has cropped up to make people and brands more successful online. The sheer number is mind numbing. From email platforms and A/B testing to measurement and curation, there’s no shortage of technology. Despite all of this advancement, one thing still holds true – search engines and social media are the perceived gatekeepers of content visibility – and rightfully so. They have been, almost exclusively, for nearly 20 years.
Content Marketing Crossroads

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