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March 24, 2015
At long last, some 1.5 million brands on Facebook will soon get access to the vast amounts of data that has been stored with the launch of the platform’s Topic Data offering. By licensing the data to DataSift, Facebook will use Topic Data to give brands in the US and UK a wealth of insights to better-understand how people are talking about or using their products. Data that includes users’ public and private information, hashtags, links, comments, likes and shares will all be aggregated and anonymized and served to brands on a silver platter.
March 19, 2015
Even though big data comes with its challenges, it isn’t going anywhere. If we’ve collectively managed to create 90% of the world’s data in the last 2 years alone, who knows what the next 2 years will look like? By building a data-driven marketing team now, you’ll be well prepared for whatever the future can bring.
February 25, 2015
For me, transitioning from a direct-to-channel marketing role has been an eye-opening experience. Where I was once crunching demand generation metrics and cost-per-MQL, I am now running adoption reports on partner enablement programs and new deal registrations. My once cut and dry monthly business reviews have been replaced by...something else.
January 22, 2015
Old media thinking about market segments was mostly demographic-based, for the purpose of determining the most effective media placements. Today we have so much more data at our fingertips than the Mad Men generation ever did, and regular reviews of what tactics and variations drive the most impact are key for digital marketing.
January 20, 2015
The growth of eCommerce, social networks, mobile, cloud infrastructure, and connected devices has created an avalanche of consumer identity data. With the wide variety of profiles being established across channels, marketers are struggling to handle the data-rich assets their efforts are generating. In fact, the IDC estimates that 80% of customer data is wasted due to immature enterprise data “value chains.”
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Your Mobile Community: It’s All About the Data Capture

Join us for this webinar to discuss how using the right data—not big data—to deliver a more effective and profitable customer experience.

January 06, 2015
In the past, brands have relied on data that lumps them into broad groups or data that allowed them to predict what a user will do based on their past actions. It’s time, however, to refine that data, putting highly relevant ads in front of buyers as they are making their buying decision, not after the decision is made.
December 21, 2014
To put data and analytics to work usually requires multiple roles, not just one, to achieve ongoing value and to align with company functions. No one person can provide all the skills and expertise that are needed. A variety of viewpoints, knowledge and experience need to come into play to get the most from processing and analyzing data – and then to correlate analysis with other information sources and knowledge -- to derive the best overall insight and recommendations.
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Protecting Your Brand: Privacy, Risk and Compliance

Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Undoubtedly, failing to capture and preserve social media activities risks violating any number of compliance, regulatory, and legal requirements, and in particular, it leaves organizations woefully unprepared for producing social media data during e-discovery.

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