Discover new ideas for shaping a content strategy that will appeal to a younger mobile audience.


September 16, 2015
In a recent article in the Harvard Business Review, Alexandra Samuel argues that data journalism is an underused tool for companies and marketers. She says that while many brands have become publishers, they’ve failed to take advantage of the insights that their own corporate data could provide to customers.
September 16, 2015
Ninety-nine percent of businesses are actively tackling data quality in some way. Yet clearly, we have a bigger problem if so many businesses are still losing money. The problem is that we’re not tackling it effectively enough, or quickly enough, and we’re not investing enough money.
September 02, 2015
Infographics are accepted without question as representing "the truth," but should you be more wary of the way visual data is presented? This post takes you through some standard ways infographics are misleading.
August 14, 2015
Last year the Internet focused on the much-reported backpack video of a woman being catcalled more than 100 times in three hours of walking around New York City. In that instance, the viral video showed us through digital devices the kind of harassment women--or at least women living in cities-- have to deal with every day. Yesterday, however, that harassment was taken to a new level. Mashable reported that a woman in London was a victim of “cyber flashing,” a term that might not be familiar to most people.
August 07, 2015
If you hopped on Twitter or Facebook last night, chances are you saw tweets about # GOPDebate . For a few hours, it seemed to be all anyone could discuss, as the nation tuned in to watch a hotly anticipated verbal showdown between ten candidates for the Republican nomination for president. Whichever party viewers felt partial to, one thing was consistent: viewer reaction was strong and vocal.
Synethsio's #GOPDebate Data
August 07, 2015
Expressing data visually makes it much easier to understand, and in our data-saturated world, data visualization has become a necessity. This infographic from Invest in Tech shows how the evolution of data visualization starting with one of the earliest maps of the world.
July 27, 2015
At a recent EPIC Champions of Freedom privacy event, Apple’s CEO Tim Cook finger-wagged some of his Silicon Valley neighbors—without mentioning names Facebook and Google —on how they were using their users’ data. “They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be,” Cook said.
July 27, 2015
Each organization should have some type of crisis management plan. Ashley Madison, a site catered to people in committed relationships wishing to have an affair, has been hacked. Although it’s hard not to say, “What goes around comes around,” when thinking of all those people who were unfaithful or at least contemplating being unfaithful to their partners, it is still a public relations crisis situation. So, what should Ashley Madison do?
ashley madison hack
June 18, 2015
There are well-known weaknesses and threats associated with a data lake, some of which I have highlighted here. We cannot ignore these. But there are also significant strengths and opportunities to explore. If an organization wants to take full advantage of all its data, the data lake can provide the road for you to get there.
May 21, 2015
As every PR professional knows, a crisis can happen at any time. Social data is helpful in detecting problems and managing crises when they do occur.
crisis data social