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December 16, 2016
How should digital marketers approach analytics? Barry Feldman asked some of the industry's top names for their advice.
5 Experts Explain How to Turn Marketing Analytics Into Effective Strategies | Social Media Today
October 29, 2016
Have you ever stepped back and considered just how much data is shared through the internet every day?
The Evolution of Internet Data Usage Explained [Infographic] | Social Media Today
February 29, 2016
What effect is big data having on telecom?
February 22, 2016
There are a lot of tech companies that are taking a crack at tracking digital marketing campaigns. If you have the budget to invest in software, that's great. Not everybody can swing it though, since the monthly price tags are pretty steep. Even if you can afford it, do you really need it? We suggest that you give this method a try first to see if it meets your needs.
February 11, 2016
As an inveterate marketing technologist, I always love it when the prevailing data trends confirm an intuitive notion of mine. In this case, the notion has to do with the steady rise in mobile video consumption and its associated impact on digital marketing strategy. The prevailing data trend is found in the 2016 edition of Cisco’s annual Visual Networking Index: Global Mobile Data Traffic Forecast Update white paper.
February 11, 2016
Sharablee data on who topped social rankings last week (hint: football).
January 29, 2016
For companies of all sizes, sharing knowledge between departments is a challenge. Information that could be of use to multiple departments – from Marketing and Customer Support to PR and Risk – can easily get stuck, preventing businesses from performing at full capacity. Social data is particularly susceptible to getting stuck in “siloes” due to common perception that social data is only of use to social media and marketing departments.
January 15, 2016
This week’s news cycle was tumultuous and perpetual, starting with the sad passing of two beloved and iconic Brits, David Bowie and Alan Rickman . The last seven days have also bore witness to the largest Powerball jackpot, ever. College football championship showdown drama. The Golden Globes came and went and the # OscarNoms hit the interwebs . End scene.
January 15, 2016
Has the Golden Globes red carpet reached a style crossroads, an inflexion point, or simply found new footing? Conspicuously absent at this year’s Globes were the usual (not too distant) extremes—nudity and Cinderella froufrou—replaced instead with assertive individual feminine designs. The women of Hollywood appear to have lobbed the first red carpet design salvo of 2016.
January 07, 2016
As we look ahead at the challenges and exciting changes happening in the industry, they all ladder up to the three core tenants of Data, Creative and Amplification.