Recent Posts

Why Segmentation Is Important for Social Media Measurement

danielkushner
Old media thinking about market segments was mostly demographic-based, for the purpose of determining the most effective media placements. Today we have so much more data at our fingertips than the Mad Men generation ever did, and regular reviews of what tactics and variations drive the most impact are key for digital marketing.
Why Segmentation Is Important for Social Media Measurement

2 Major Roadblocks Inhibiting a Single Customer View

PatrickSalyer
The growth of eCommerce, social networks, mobile, cloud infrastructure, and connected devices has created an avalanche of consumer identity data. With the wide variety of profiles being established across channels, marketers are struggling to handle the data-rich assets their efforts are generating. In fact, the IDC estimates that 80% of customer data is wasted due to immature enterprise data “value chains.”
2 Major Roadblocks Inhibiting a Single Customer View

My Advertising Data Is Better Than Your Advertising Data

aarondoherty
In the past, brands have relied on data that lumps them into broad groups or data that allowed them to predict what a user will do based on their past actions. It’s time, however, to refine that data, putting highly relevant ads in front of buyers as they are making their buying decision, not after the decision is made.
My Advertising Data Is Better Than Your Advertising Data

Data Savvy Business Roles for Better Analytics Outcomes

JulieHunt
To put data and analytics to work usually requires multiple roles, not just one, to achieve ongoing value and to align with company functions. No one person can provide all the skills and expertise that are needed. A variety of viewpoints, knowledge and experience need to come into play to get the most from processing and analyzing data – and then to correlate analysis with other information sources and knowledge -- to derive the best overall insight and recommendations.
Data Savvy Business Roles for Better Analytics Outcomes

Self-Serve Analytics Really Aren't DIY

JulieHunt
Data analytics need to become more accessible to many roles that have not previously been the 'traditional' users of such solutions. To accomplish this, analytics solutions have to change to match the faster pace of business decisions to deliver intelligence when it is needed. And, in this vein, the notion of self-service analytics is a good one: to put increased access to data and intelligence in the hands of business people, without having to constantly involve IT in the process.
Self-Serve Analytics Really Aren't DIY

Data, Design and Analytics: Is This the Future of Marketing?

Arthur Hilhorst
The growth of the World Wide Web has fundamentally changed marketing. The discipline is now far more complex and the choice in tools, channels and techniques seems to be increasing every day. I'm exploring how data, design and analytics is shaping the future of marketing.
Data, Design and Analytics: Is This the Future of Marketing?

Shaking Up Social: Attending the Social Shake-Up in Atlanta

Greg Gerik
Last year, the Social Shake-Up was one of the best social conferences to attend and this year promises to be even better. Here are a few of the hottest topics and sessions at the Shake-Up this year that are sure to deliver and drive this industry forward.
Shaking Up Social: Attending the Social Shake-Up in Atlanta

Benevolent Big Brother: 3 Reasons You Absolutely Need to Have One

MinterDial
Every day, there is worrying talk or media coverage around cyber-spying, cyber-criminality and privacy incursions, not to mention the data gathering by Google, Facebook and even Secret. So, for college applicants (not to mention all people who need to find/keep a job), the message could not be clearer: clean up your online profile.
Benevolent Big Brother: 3 Reasons You Absolutely Need to Have One

Lies, Damned Lies, and Statistics: Top 5 Data Resources for Bloggers

Zack Rutherford
Everybody has an opinion. It’s nothing special. It proves nothing, not unless you’ve got the numbers to back up your propositions. Numerical data is absolutely essential to creating a successful blog. People don’t just want an actionable agenda, they want cold hard facts, supporting details, and colorful charts and graphs to back up whatever crazy ideas they’ve come up with.
Lies, Damned Lies, and Statistics: Top 5 Data Resources for Bloggers

What's Going On In Your Industry?

patricksantry
Those in the executive level want data to back up assumptions. Many times companies have no understanding of their customer, or even their industry, and that spills over to their digital presence. So to avoid making bad decisions when it comes to digital strategy, use data to back it up.
What's Going On In Your Industry?