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February 25, 2015
For me, transitioning from a direct-to-channel marketing role has been an eye-opening experience. Where I was once crunching demand generation metrics and cost-per-MQL, I am now running adoption reports on partner enablement programs and new deal registrations. My once cut and dry monthly business reviews have been replaced by...something else.
January 22, 2015
Old media thinking about market segments was mostly demographic-based, for the purpose of determining the most effective media placements. Today we have so much more data at our fingertips than the Mad Men generation ever did, and regular reviews of what tactics and variations drive the most impact are key for digital marketing.
January 20, 2015
The growth of eCommerce, social networks, mobile, cloud infrastructure, and connected devices has created an avalanche of consumer identity data. With the wide variety of profiles being established across channels, marketers are struggling to handle the data-rich assets their efforts are generating. In fact, the IDC estimates that 80% of customer data is wasted due to immature enterprise data “value chains.”'s picture

Your Mobile Community: It’s All About the Data Capture

Join us for this webinar to discuss how using the right data—not big data—to deliver a more effective and profitable customer experience.

January 06, 2015
In the past, brands have relied on data that lumps them into broad groups or data that allowed them to predict what a user will do based on their past actions. It’s time, however, to refine that data, putting highly relevant ads in front of buyers as they are making their buying decision, not after the decision is made.
December 21, 2014
To put data and analytics to work usually requires multiple roles, not just one, to achieve ongoing value and to align with company functions. No one person can provide all the skills and expertise that are needed. A variety of viewpoints, knowledge and experience need to come into play to get the most from processing and analyzing data – and then to correlate analysis with other information sources and knowledge -- to derive the best overall insight and recommendations.'s picture

Protecting Your Brand: When Capturing Social Data Puts You at Risk

Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Undoubtedly, failing to capture and preserve social media activities risks violating any number of compliance, regulatory, and legal requirements, and in particular, it leaves organizations woefully unprepared for producing social media data during e-discovery.
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December 03, 2014
Data analytics need to become more accessible to many roles that have not previously been the 'traditional' users of such solutions. To accomplish this, analytics solutions have to change to match the faster pace of business decisions to deliver intelligence when it is needed. And, in this vein, the notion of self-service analytics is a good one: to put increased access to data and intelligence in the hands of business people, without having to constantly involve IT in the process.