Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Last year, the Social Shake-Up was one of the best social conferences to attend and this year promises to be even better. Here are a few of the hottest topics and sessions at the Shake-Up this year that are sure to deliver and drive this industry forward.
Every day, there is worrying talk or media coverage around cyber-spying, cyber-criminality and privacy incursions, not to mention the data gathering by Google, Facebook and even Secret. So, for college applicants (not to mention all people who need to find/keep a job), the message could not be clearer: clean up your online profile.
Everybody has an opinion. It’s nothing special. It proves nothing, not unless you’ve got the numbers to back up your propositions. Numerical data is absolutely essential to creating a successful blog. People don’t just want an actionable agenda, they want cold hard facts, supporting details, and colorful charts and graphs to back up whatever crazy ideas they’ve come up with.
Those in the executive level want data to back up assumptions. Many times companies have no understanding of their customer, or even their industry, and that spills over to their digital presence. So to avoid making bad decisions when it comes to digital strategy, use data to back it up.
I think of data scientists as artists; each silo of data is a different jar of paint adding to the beauty of the final piece. Just as the artist’s curiosity led her to her masterpiece, the data scientist’s inquisitiveness will lead the company to deeper, strategic insights used to make changes and increase profit.
Regardless of how your customer comes to you (i.e. mobile device, iPad, visiting a retail location, etc.) they have information to give you. If they are buying a pair of jeans in your store they are giving you their preferences, such as color, style, waist/length size, texture, amount they have spent, brand affinity and if they responded to a promotion.
The new year is drawing the gap closer between social data and its impact on the way we do business. From speaking with many of our customers and peers, we’ve gathered three major social management points of focus for the first half of 2014.
In the information age, operational efficiency is not a key competitive advantage; in fact, it is directly tied to rigidity and inability to adapt to change, which are a huge disadvantage in the new global, connected economy. Flexibility, agility and adaptability are the new competitive advantage.
There is nothing wrong with leveraging data to make business decisions. But that’s very different from having a data-driven organization. A data-driven organization is one that puts information and data ahead of people and relies on data to tell us what to do and how to do it.
The success of any business is directly proportional to how well it can evaluate and use data that it collates from its business activities like marketing, sales, etc. All businesses need listening posts that help keep track of key actionable metrics.