Recent Posts

Data, Design and Analytics: Is This the Future of Marketing?

Arthur Hilhorst
The growth of the World Wide Web has fundamentally changed marketing. The discipline is now far more complex and the choice in tools, channels and techniques seems to be increasing every day. I'm exploring how data, design and analytics is shaping the future of marketing.
Data, Design and Analytics: Is This the Future of Marketing?

Shaking Up Social: Attending the Social Shake-Up in Atlanta

Greg Gerik
Last year, the Social Shake-Up was one of the best social conferences to attend and this year promises to be even better. Here are a few of the hottest topics and sessions at the Shake-Up this year that are sure to deliver and drive this industry forward.
Shaking Up Social: Attending the Social Shake-Up in Atlanta

Benevolent Big Brother: 3 Reasons You Absolutely Need to Have One

MinterDial
Every day, there is worrying talk or media coverage around cyber-spying, cyber-criminality and privacy incursions, not to mention the data gathering by Google, Facebook and even Secret. So, for college applicants (not to mention all people who need to find/keep a job), the message could not be clearer: clean up your online profile.
Benevolent Big Brother: 3 Reasons You Absolutely Need to Have One

Lies, Damned Lies, and Statistics: Top 5 Data Resources for Bloggers

Zack Rutherford
Everybody has an opinion. It’s nothing special. It proves nothing, not unless you’ve got the numbers to back up your propositions. Numerical data is absolutely essential to creating a successful blog. People don’t just want an actionable agenda, they want cold hard facts, supporting details, and colorful charts and graphs to back up whatever crazy ideas they’ve come up with.
Lies, Damned Lies, and Statistics: Top 5 Data Resources for Bloggers

What's Going On In Your Industry?

patricksantry
Those in the executive level want data to back up assumptions. Many times companies have no understanding of their customer, or even their industry, and that spills over to their digital presence. So to avoid making bad decisions when it comes to digital strategy, use data to back it up.
What's Going On In Your Industry?

3 Types of Data You Can Use to Increase Profits

CaseyBarto
I think of data scientists as artists; each silo of data is a different jar of paint adding to the beauty of the final piece. Just as the artist’s curiosity led her to her masterpiece, the data scientist’s inquisitiveness will lead the company to deeper, strategic insights used to make changes and increase profit.
3 Types of Data You Can Use to Increase Profits

3 Ways to Create a Better Shopping Experience with Data

CaseyBarto
Regardless of how your customer comes to you (i.e. mobile device, iPad, visiting a retail location, etc.) they have information to give you. If they are buying a pair of jeans in your store they are giving you their preferences, such as color, style, waist/length size, texture, amount they have spent, brand affinity and if they responded to a promotion.
3 Ways to Create a Better Shopping Experience with Data

How Data Is Shaping the Way We Do Business

MaryLiebowitz
The new year is drawing the gap closer between social data and its impact on the way we do business. From speaking with many of our customers and peers, we’ve gathered three major social management points of focus for the first half of 2014.
How Data Is Shaping the Way We Do Business

Making Better Business Decisions (Part 1)

mfauscette
In the information age, operational efficiency is not a key competitive advantage; in fact, it is directly tied to rigidity and inability to adapt to change, which are a huge disadvantage in the new global, connected economy. Flexibility, agility and adaptability are the new competitive advantage.
Making Better Business Decisions (Part 1)

Do We Really Want Data-Driven Organizations?

JacobMorgan
There is nothing wrong with leveraging data to make business decisions. But that’s very different from having a data-driven organization. A data-driven organization is one that puts information and data ahead of people and relies on data to tell us what to do and how to do it.
Do We Really Want Data-Driven Organizations?