There are a lot of tech companies that are taking a crack at tracking digital marketing campaigns. If you have the budget to invest in software, that's great. Not everybody can swing it though, since the monthly price tags are pretty steep. Even if you can afford it, do you really need it? We suggest that you give this method a try first to see if it meets your needs.
As an inveterate marketing technologist, I always love it when the prevailing data trends confirm an intuitive notion of mine. In this case, the notion has to do with the steady rise in mobile video consumption and its associated impact on digital marketing strategy. The prevailing data trend is found in the 2016 edition of Cisco’s annual Visual Networking Index: Global Mobile Data Traffic Forecast Update white paper.
For companies of all sizes, sharing knowledge between departments is a challenge. Information that could be of use to multiple departments – from Marketing and Customer Support to PR and Risk – can easily get stuck, preventing businesses from performing at full capacity. Social data is particularly susceptible to getting stuck in “siloes” due to common perception that social data is only of use to social media and marketing departments.
This week’s news cycle was tumultuous and perpetual, starting with the sad passing of two beloved and iconic Brits, David Bowie and Alan Rickman . The last seven days have also bore witness to the largest Powerball jackpot, ever. College football championship showdown drama. The Golden Globes came and went and the # OscarNoms hit the interwebs . End scene.