Has your business recently suffered a cyber-attack? Don’t panic. With this response guide, you can minimize the damage you suffer – and prevent a second attack. It’s news no server owner ever wants to hear. There was a flaw in your security - and somehow, a criminal managed to sneak their way in. Your business’s information has been compromised - and very likely fallen into unsavory hands.
Within each business there are many people who possess the knowledge of how data needs to be used for business processes and particularly for how the right data can improve business agility, revenue growth and help meet customer expectations. Such employees are invaluable for examining business data: first, to determine its value in context, and second, to understand how it contributes to intelligence being gathered for the organization. The need to analyze data is at the foundation of every effective data management strategy, whether the analysis is handled from the business perspective or the technology side of the equation.
Are you speaking to an audience of one? Or are you creating blanket, overwhelming, confusing and “throw everything including the kitchen sink” customer experiences? Are you using your integrated online digital platform to truly connect with the human beings within your audience and online communities? Or are you getting so lost in the data, shiny objects, tools and gadgets that you are losing sight of why you are doing what you do in the first place?
Over the last 10 years, an ecosystem of cloud technology, software and networks has cropped up to make people and brands more successful online. The sheer number is mind numbing. From email platforms and A/B testing to measurement and curation, there’s no shortage of technology. Despite all of this advancement, one thing still holds true – search engines and social media are the perceived gatekeepers of content visibility – and rightfully so. They have been, almost exclusively, for nearly 20 years.
At long last, some 1.5 million brands on Facebook will soon get access to the vast amounts of data that has been stored with the launch of the platform’s Topic Data offering. By licensing the data to DataSift, Facebook will use Topic Data to give brands in the US and UK a wealth of insights to better-understand how people are talking about or using their products. Data that includes users’ public and private information, hashtags, links, comments, likes and shares will all be aggregated and anonymized and served to brands on a silver platter.
Even though big data comes with its challenges, it isn’t going anywhere. If we’ve collectively managed to create 90% of the world’s data in the last 2 years alone, who knows what the next 2 years will look like? By building a data-driven marketing team now, you’ll be well prepared for whatever the future can bring.
For me, transitioning from a direct-to-channel marketing role has been an eye-opening experience. Where I was once crunching demand generation metrics and cost-per-MQL, I am now running adoption reports on partner enablement programs and new deal registrations. My once cut and dry monthly business reviews have been replaced by...something else.
Old media thinking about market segments was mostly demographic-based, for the purpose of determining the most effective media placements. Today we have so much more data at our fingertips than the Mad Men generation ever did, and regular reviews of what tactics and variations drive the most impact are key for digital marketing.
The growth of eCommerce, social networks, mobile, cloud infrastructure, and connected devices has created an avalanche of consumer identity data. With the wide variety of profiles being established across channels, marketers are struggling to handle the data-rich assets their efforts are generating. In fact, the IDC estimates that 80% of customer data is wasted due to immature enterprise data “value chains.”