Join this free webinar to learn how leading brands are adapting to meet the needs of their customers in social media. The panel includes Dan Gingiss of Discover and Kristina Libby of Microsoft. Register here!
Infographics are accepted without question as representing "the truth," but should you be more wary of the way visual data is presented? This post takes you through some standard ways infographics are misleading.
Last year the Internet focused on the much-reported backpack video of a woman being catcalled more than 100 times in three hours of walking around New York City. In that instance, the viral video showed us through digital devices the kind of harassment women--or at least women living in cities-- have to deal with every day. Yesterday, however, that harassment was taken to a new level. Mashable reported that a woman in London was a victim of “cyber flashing,” a term that might not be familiar to most people.
If you hopped on Twitter or Facebook last night, chances are you saw tweets about # GOPDebate . For a few hours, it seemed to be all anyone could discuss, as the nation tuned in to watch a hotly anticipated verbal showdown between ten candidates for the Republican nomination for president. Whichever party viewers felt partial to, one thing was consistent: viewer reaction was strong and vocal.
Expressing data visually makes it much easier to understand, and in our data-saturated world, data visualization has become a necessity. This infographic from Invest in Tech shows how the evolution of data visualization starting with one of the earliest maps of the world.
At a recent EPIC Champions of Freedom privacy event, Apple’s CEO Tim Cook finger-wagged some of his Silicon Valley neighbors—without mentioning names Facebook and Google —on how they were using their users’ data. “They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be,” Cook said.
Each organization should have some type of crisis management plan. Ashley Madison, a site catered to people in committed relationships wishing to have an affair, has been hacked. Although it’s hard not to say, “What goes around comes around,” when thinking of all those people who were unfaithful or at least contemplating being unfaithful to their partners, it is still a public relations crisis situation. So, what should Ashley Madison do?
There are well-known weaknesses and threats associated with a data lake, some of which I have highlighted here. We cannot ignore these. But there are also significant strengths and opportunities to explore. If an organization wants to take full advantage of all its data, the data lake can provide the road for you to get there.
Marketing professionals recognize social media contests as one of the most popular and effective ways to gather data from users and consumers. But what types of data are brands collecting? And what does the data they’re collecting say about the marketing industry now? To answer these questions, we analyzed a database of nearly 1 million promotion forms used by brands around the world.
So you’ve just finished a very good piece on a topic that your research shows is ‘hot’ right now (and thus meant to attract a lot of attention, shares and traffic to your blog). You’ve invested a lot of time in optimising the way your content flows as well as how your article ‘looks’, so that first-time readers can quickly scan through it, understand its value and decide to give it a closer look and (hopefully) a couple of shares.