Throughout the evolution of social media as marketing medium there’s been one question that’s persisted through all the updates and iterations and stats. That question? What’s the ROI of social? And now we're seeing the next evolution on this front, with more digital platforms providing tools to better link online marketing with offline results.
One of the aspects that’s most exciting about the evolution of social media marketing is the shift towards more responsive and intelligent campaigns based on data and audience insights. But while most now understand there's a heap more data available, not many know how to locate the signals and utilize them to best effect - here are some tips.
When the very techniques you use to brand yourself are part of the online discussion and the audience you market to is part of the conversation, branding becomes harder to pull off successfully. Trust becomes harder to develop. Reach becomes more difficult to achieve. The tricks of the trade that used to be employed are now common knowledge.
Are you confused by which social media metrics you need to check regularly? A track and field star needs to measure how long it takes them to complete a track in order to be able to improve upon it - otherwise, how do they know if they’re getting any better?Social media is the same way. We do our best and run the distance but then we need to take a step back and analyze what happened so we can plan for success.
While social media is vital for delivering stellar marketing and customer service, extracting industry and customer insights is often limited to brand reputation and user sentiment assessment. Until now, identifying intent from human-created data - such as social networks, blogs, news articles and discussions - has required hire a bunch of data scientists to write queries for you full time.
Last Friday, the US Supreme Court ruled that same-sex couples would have the right to marry in all US states, an historic event and a major win for gay rights activists. To help users celebrate the announcement , Facebook unveiled a n ew option , enabling users to overlay their profile images with the rainbow flag, a s ymbol for the Pride movement. But is this feature being used for research purposes by Zuckerberg and Co.?
Data visualizations can be an extremely valuable and effective method of sorting the message from the noise on social networks. With effective data visualization, you can quickly and easily find the right people to connect with to maximize your results.