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data analysis

June 30, 2015
Last Friday, the US Supreme Court ruled that same-sex couples would have the right to marry in all US states, an historic event and a major win for gay rights activists. To help users celebrate the announcement , Facebook unveiled a n ew option , enabling users to overlay their profile images with the rainbow flag, a s ymbol for the Pride movement. But is this feature being used for research purposes by Zuckerberg and Co.?
Is Facebook Tracking Data on Users Who Use the Rainbow Profile Image Filter? | Social Media Today
June 17, 2015
Data visualizations can be an extremely valuable and effective method of sorting the message from the noise on social networks. With effective data visualization, you can quickly and easily find the right people to connect with to maximize your results.
Data Visualization for the Social Media Pro | Social Media Today
May 11, 2015
As online audiences continue to grow and diversify, it's essential for content marketers to understand what resonates with their customers. One of the most important factors is how different age groups will react to specific types of content.
generation gap
April 04, 2015
The year was 1996. I had just signed up for Hotmail – a free email service. I had recently been introduced to email – something I rarely used, but was increasingly relying on it, especially to communicate with friends who were far away. But Hotmail was amazing. It was free.
Rich communication
April 01, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series: Transforming Data Noise Into Data Intelligence. We discussed how to develop a framework to understand big data and how to create a data strategy that gives you a competitive edge!
February 06, 2015
The Super Bowl is about so much more than football, it's about who had the best commercial. The social data behind that story and others in this week's round up of top news stories on social media.
November 27, 2014
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of From Data to Direction: How to Convert Social Media Data Into Actionable Insights.
November 14, 2014
As crowdsourcing has taken off, there have been numerous attempts to try and understand who engages in crowd based activities, what motivates them, and how they go about their work. One area that hasn’t received quite such intense scrutiny is in the crowdfunding market.
October 17, 2014
National and local internet marketing experts are frequently faced with this challenge: How does one effectively connect marketing strategy with returns? When a marketing campaign goes viral, it’s rather easy to see the returns of that campaign. However, it’s not every day a marketing campaign takes off like the ALS Ice Bucket Challenge.
October 05, 2014
While companies today might agree that consumer insights are a good thing, there are varying levels of opinions about just what these insights should be and how to use them.