Recent Posts

How to Show Marketing’s Impact on Revenue

Chris Marentis
National and local internet marketing experts are frequently faced with this challenge: How does one effectively connect marketing strategy with returns? When a marketing campaign goes viral, it’s rather easy to see the returns of that campaign. However, it’s not every day a marketing campaign takes off like the ALS Ice Bucket Challenge.
How to Show Marketing’s Impact on Revenue

What Are Consumer Insights and How Do They Impact Marketing Effectiveness?

jkcallas
While companies today might agree that consumer insights are a good thing, there are varying levels of opinions about just what these insights should be and how to use them.
What Are Consumer Insights and How Do They Impact Marketing Effectiveness?

Minority Report: Confronting Privacy Issues in Big Data Gathering

Jayson Bowden
Big data is currently the big thing in the digital age and it has caused a significant issue regarding privacy. With the big data revolution, it is possible to collect massive information using internet technology.
Minority Report: Confronting Privacy Issues in Big Data Gathering

Are You Leveraging Data-Driven Digital Marketing?

BrettRelander
In order to maximize profits in today's digital landscape you must be able to capture and analyze customer data. Top online marketers are able to achieve more than three times the conversion rates of other marketers. Which side are you on?
Are You Leveraging Data-Driven Digital Marketing?

Three Ways to Tell Stories with Data

edwardboches
In the advertising business data is typically something we measure to determine the success or effectiveness of our efforts. How many people did we reach? How many page views did we generate? How many likes does our Facebook page have?
Three Ways to Tell Stories with Data

Can Wikipedia Predict Movie Success?

Adi Gaskell
Using online data to predict trends is increasingly popular. The latest attempt has set its sight on the box office, although this time researchers from Oxford University are attempting to predict success based upon a movie's Wikipedia entry.
Can Wikipedia Predict Movie Success?