Discover new ideas for shaping a content strategy that will appeal to a younger mobile audience.

data analysis

September 21, 2015
At the Disrupt Hackathon over the weekend, programmer Allison Nelson debuted Hack My Mood , a tool that analyzes a person’s tweets and maps their mood against external factors like weather.
September 02, 2015
When the very techniques you use to brand yourself are part of the online discussion and the audience you market to is part of the conversation, branding becomes harder to pull off successfully. Trust becomes harder to develop. Reach becomes more difficult to achieve. The tricks of the trade that used to be employed are now common knowledge.
August 10, 2015
A good social listening tool should be able to help you out of the weeds - to help you sort the data at hand and give you meaningful insights into what’s working and what’s not.
social listening tools
July 22, 2015
​Are you confused by which social media metrics you need to check regularly? A track and field star needs to measure how long it takes them to complete a track in order to be able to improve upon it - otherwise, how do they know if they’re getting any better?Social media is the same way. We do our best and run the distance but then we need to take a step back and analyze what happened so we can plan for success.
5 Social Media Metrics You Must Check Regularly To Grow | Social Media Today
July 17, 2015
While social media is vital for delivering stellar marketing and customer service, extracting industry and customer insights is often limited to brand reputation and user sentiment assessment. Until now, identifying intent from human-created data - such as social networks, blogs, news articles and discussions - has required hire a bunch of data scientists to write queries for you full time.
July 17, 2015
Which designers received the most social media attention from Haute Couture Fashion Week 2015 in Paris and Rome? Candida McCollam looks at the numbers and trends in the fashion world.
Haute Couture - When Birds Of A Feather Don’t Flock Together | Social Media Today
June 30, 2015
Last Friday, the US Supreme Court ruled that same-sex couples would have the right to marry in all US states, an historic event and a major win for gay rights activists. To help users celebrate the announcement , Facebook unveiled a n ew option , enabling users to overlay their profile images with the rainbow flag, a s ymbol for the Pride movement. But is this feature being used for research purposes by Zuckerberg and Co.?
Is Facebook Tracking Data on Users Who Use the Rainbow Profile Image Filter? | Social Media Today
June 17, 2015
Data visualizations can be an extremely valuable and effective method of sorting the message from the noise on social networks. With effective data visualization, you can quickly and easily find the right people to connect with to maximize your results.
Data Visualization for the Social Media Pro | Social Media Today
May 11, 2015
As online audiences continue to grow and diversify, it's essential for content marketers to understand what resonates with their customers. One of the most important factors is how different age groups will react to specific types of content.
generation gap
April 04, 2015
The year was 1996. I had just signed up for Hotmail – a free email service. I had recently been introduced to email – something I rarely used, but was increasingly relying on it, especially to communicate with friends who were far away. But Hotmail was amazing. It was free.
Rich communication