#SMTLive today!

data analysis

July 19, 2017
Google has added a new natural language queries option to Google Analytics to help users find more relevant insights.
Google Adds Natural Language Queries to Google Analytics | Social Media Today
July 07, 2017
Collecting and maintaining your customer data is becoming an increasingly important consideration. Here's why data collection is important, and what data you should be looking to collect.
How to Ensure Data Quality for Your Inbound Marketing Campaigns | Social Media Today
October 17, 2016
AI is quickly finding a place at all levels of business, with the promise to provide new ways to help find and engage new customers.
3 Steps to Intelligent marketing with AI | Social Media Today
July 22, 2016
Facebook's racking pixel can provide a heap of insight into how people interact with both your website and your Facebook ads. Here's how to set it up and use it.
Create new Facebook pixel
April 30, 2016
Now that Game of Thrones is back on air and fans of the show are reacting to the first episode of season 6 , our data visualization team decided to do a quick analysis of how people are reacting to it.
How Twitter Responded to the Latest Episode of Game of Thrones | Social Media Today
March 29, 2016
While the evolution social platforms in itself is a major shift, it's more important to consider the wider, social evolution behind the growth of social networks, and the part that plays in the future of communications.
Social Media is a Behavioral Shift, Not a Broadcast Medium | Social Media Today
March 17, 2016
While big data can be an intimidating concept, there are ways to access the new range of data insights in a meaningful and simple way, which can then lead you to deeper understanding of the process.
Big Data Is Here, Get Used To It | Social Media Today
December 03, 2015
Do you ever feel like your message gets lost in translation? You're not alone. I once tried to explain transmedia storytelling to my brother-in-law and his head started to spin. Not literally of course, but his ultimate response was, "Bree, you sound like a nuclear scientist." Stories are the anchor we use to keep people from drifting away and it's a proven technique that comes with great benefits.
November 25, 2015
Throughout the evolution of social media as marketing medium there’s been one question that’s persisted through all the updates and iterations and stats. That question? What’s the ROI of social? And now we're seeing the next evolution on this front, with more digital platforms providing tools to better link online marketing with offline results.
Google Reveals Black Friday In-Store Traffic Data to Help Better Focus Online Ads [Infographic] | Social Media Today
October 20, 2015
One of the aspects that’s most exciting about the evolution of social media marketing is the shift towards more responsive and intelligent campaigns based on data and audience insights. But while most now understand there's a heap more data available, not many know how to locate the signals and utilize them to best effect - here are some tips.
Using Social Media Data for Targeting – How to Locate and Action Real Audience Insights | Social Media Today