Last Friday, the US Supreme Court ruled that same-sex couples would have the right to marry in all US states, an historic event and a major win for gay rights activists. To help users celebrate the announcement , Facebook unveiled a n ew option , enabling users to overlay their profile images with the rainbow flag, a s ymbol for the Pride movement. But is this feature being used for research purposes by Zuckerberg and Co.?
Data visualizations can be an extremely valuable and effective method of sorting the message from the noise on social networks. With effective data visualization, you can quickly and easily find the right people to connect with to maximize your results.
As online audiences continue to grow and diversify, it's essential for content marketers to understand what resonates with their customers. One of the most important factors is how different age groups will react to specific types of content.
The year was 1996. I had just signed up for Hotmail – a free email service. I had recently been introduced to email – something I rarely used, but was increasingly relying on it, especially to communicate with friends who were far away. But Hotmail was amazing. It was free.
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series: Transforming Data Noise Into Data Intelligence. We discussed how to develop a framework to understand big data and how to create a data strategy that gives you a competitive edge!
As crowdsourcing has taken off, there have been numerous attempts to try and understand who engages in crowd based activities, what motivates them, and how they go about their work. One area that hasn’t received quite such intense scrutiny is in the crowdfunding market.
National and local internet marketing experts are frequently faced with this challenge: How does one effectively connect marketing strategy with returns? When a marketing campaign goes viral, it’s rather easy to see the returns of that campaign. However, it’s not every day a marketing campaign takes off like the ALS Ice Bucket Challenge.